CONTEXT & RELEVANCE
Why run this survey now
Most medical device commercial teams don't lose formulary position purely on clinical performance. They lose it due to unresolved installation friction, inadequate clinical training, slow field service response, misaligned reorder protocols, and weak in-service follow-through, none of which fully show up in CRM activity logs or post-sale service tickets.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete clinical device journey from installation to formulary retention.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Medical Device Post-Installation Clinical Satisfaction and Formulary Retention Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the medical device clinical adoption space.
OBJECTIVE
WHAT WE DID
DELIVERED
Clinician adoption barriers for capital equipment in hospital networks (India)
Formulary committee decision criteria for diagnostic consumables (Southeast Asia)
OBJECTIVE
A mid-size medical device distributor needed to isolate why interventional cardiologists and cath lab coordinators in Tier 1 and Tier 2 hospitals deprioritised a newly installed imaging system during case scheduling decisions within the first 90 days post-installation.
WHAT WE DID
Ran a structured quant survey across 180 clinicians in 24 hospital networks, capturing device utilisation frequency, training adequacy scores, peer recommendation intent, and preference ranking against incumbent systems by department type and bed capacity.
DELIVERED
A utilisation friction map by clinician role, a training gap index segmented by hospital tier, a ranked list of adoption blockers by device category, and a set of re-engagement levers tied to specific post-installation touchpoints.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between acute care hospitals, ambulatory surgical centers and integrated health networks?
How will you measure formulary retention preference beyond simple ratings?
Will the survey map the full post-installation clinical adoption journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our formulary retention and contract renewal rate?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.