NBFI Corporate Client Unmet Credit Assessment & Digital Lending Support Survey
Corporate treasury teams and CFOs evaluate, compare, and navigate credit accessibility, digital onboarding friction, and lender responsiveness across NBFIs, so you can sharpen acquisition targeting, fix pricing gaps, and strengthen channel conversion.
CONTEXT & RELEVANCE
Why run this survey now
Most NBFIs don't lose corporate clients purely on credit pricing. They lose them due to opaque assessment criteria, slow digital onboarding, misaligned facility structures, weak relationship touchpoints, and poor post-disbursement support, none of which fully show up in loan management systems or portfolio dashboards.
If you are...
- NBFI vs bank corporate competition
- Credit product head, mid-market
- NBFI positioning on speed, flexibility
- Digital lending transformation lead
- Corporate banking growth head
You're likely facing...
- Assessment criteria: opaque vs transparent
- Drop-offs: digital onboarding stage
- NBFIs = fast/costly perception
- Banks = credible/rigid perception
- Facility renewal: switching risk gap
This will help answer...
- Credit assessment unmet needs
- Digital journey drop-off stage
- NBFI vs bank segment fit
- Pricing, tenure, structure gaps
- Renewal and switching triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete corporate borrower journey from credit need identification to facility renewal.
Discovery & Trust
- First NBFI approached, trigger event
- Referral source, channel of first contact
Preference Drivers
- NBFI vs. bank selection criteria
- Facility type preference, tenure fit
Credit Assessment Gaps
- Unmet data needs during underwriting
- Assessment model transparency, borrower feedback
Journey Friction
- Drop-offs across application stages
- Documentation burden, re-submission cycles
Pricing & WTP
- Effective interest rate vs. benchmark spread
- Fee sensitivity, prepayment penalty tolerance
Digital Lending Readiness
- Portal adoption, self-service capability gaps
- API integration, ERP connectivity needs
Relationship & Support
- RM responsiveness, escalation access
- Post-disbursement servicing quality
Competitive Positioning
- Multi-lender strategy, wallet share split
- Switching triggers, retention barriers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the NBFI Corporate Client Unmet Credit Assessment & Digital Lending Support Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the NBFI corporate lending space.
Corporate borrower channel preference & lender switching triggers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Corporate borrower channel preference & lender switching triggers (India)
Unmet credit need depth & product gap diagnosis among growth-stage firms (India)
Corporate borrower channel preference & lender switching triggers (India)
OBJECTIVE
A digital-first NBFC needed to isolate why mid-market corporates and emerging enterprises shifted credit relationships between banks and NBFIs, and which service and speed dimensions drove or stalled that switching decision.
WHAT WE DID
Ran a structured quant survey across 180 corporate finance leads in six cities, capturing lender shortlist composition, switching triggers, turnaround time benchmarks, documentation friction scores, and relationship tenure by borrower revenue band.
DELIVERED
A lender switching trigger map by borrower segment, a ranked friction list across the credit application journey, and a set of channel levers to convert first-approach corporates before incumbent lenders re-engage.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between bank-dependent corporates, NBFI-primary borrowers and multi-lender corporates?
How will you measure credit assessment preference beyond simple ratings?
Will the survey map the full corporate credit journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our corporate client acquisition and retention pipeline?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.