Original Equipment Manufacturer (OEM) Vendor Experience Survey
Understand how component suppliers, contract manufacturers, and service vendors evaluate onboarding, compare commercial terms, and navigate quality requirements, so you can strengthen supplier acquisition, sharpen partner positioning, and improve vendor retention.
CONTEXT & RELEVANCE
Why run this survey now
Most OEM vendors don't lose account confidence purely on price. They disengage due to volatile forecasts, slow approvals, disputed deductions, delayed payments, and uneven escalation access, none of which fully show up in scorecards or procurement reviews.
If you are...
- Chief procurement officers
- Supplier development leaders
- Plant quality heads
- Category sourcing managers
- Vendor governance teams
You're likely facing...
- Strong supplier interest but weak program participation after onboarding
- Growing gap between forecast commitments and actual call-offs
- Inconsistent quality decisions create avoidable dispute cycles across plants
- Slow invoice reconciliation drives working capital strain for vendors
- Positive account relationships without preferred supplier loyalty across renewals
This will help answer...
- Vendor experience priorities
- Onboarding friction points
- Commercial fairness drivers
- Plant-level consistency gaps
- Retention risk segments
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete OEM vendor journey from qualification to renewal.
Opportunity & Fit
- Opportunity visibility across supplier channels
- Program requirement clarity
Qualification & Onboarding
- Registration effort & document burden
- Approval speed across functions
Terms & Fairness
- Price, margin & risk balance
- Volume commitment credibility
Forecasts & Orders
- Forecast accuracy by planning horizon
- Order change frequency
Quality & Resolution
- Specification clarity before launch
- Dispute ownership consistency
Collaboration & Support
- Escalation access across plants
- Joint problem-solving effectiveness
Billing & Payments
- Invoice accuracy & deduction transparency
- Payment timing predictability
Loyalty & Growth
- Renewal intent by supplier tier
- Future allocation & advocacy
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Original Equipment Manufacturer (OEM) Vendor Experience Survey, we recommend a quant-led supplier experience approach with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the industrial supplier ecosystem space.
Industrial Components Supplier Selection & Positioning Study (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Industrial Components Supplier Selection & Positioning Study (India)
Aftermarket Service Package & Pricing Segmentation Study (Southeast Asia)
Industrial Components Supplier Selection & Positioning Study (India)
OBJECTIVE
A pan-India components manufacturer needed to understand how procurement heads , plant engineers , and quality managers compared local specialists, global brands, and integrated suppliers when shortlisting partners for new production programs.
WHAT WE DID
We ran a structured survey across automotive, industrial equipment, and electrical manufacturing accounts, measuring technical credibility , delivery assurance , commercial flexibility , switching triggers, information sources, and decision influence across buying committee roles.
DELIVERED
The study produced a supplier preference map , positioning territories , channel levers , and account-level consideration segments, showing where technical proof, application support, local inventory, and contract flexibility mattered most during supplier evaluation.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between strategic suppliers, preferred vendors and transactional vendors?
How will you measure supplier preference beyond simple ratings?
Will the survey map the full OEM vendor journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our preferred supplier retention?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.