Pharmacy Retail Experience Survey
Understand how pharmacy shoppers evaluate store trust, compare medicine availability, and choose between neighbourhood, chain, and online options, so you can sharpen acquisition, optimise pricing, strengthen retention, improve positioning, and refine channel strategy.
CONTEXT & RELEVANCE
Why run this survey now
Most pharmacy retailers don't lose shoppers purely on price. They underperform due to stock gaps, unclear substitutions, uneven guidance, billing delays, and broken channel continuity, none of which fully show up in sales dashboards or complaint logs.
If you are...
- Pharmacy retail strategy leaders
- Customer experience heads
- Category and merchandising teams
- Store operations managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete pharmacy retail journey from need recognition to repeat purchase.
Need & Mission
- Purchase occasion triggers
- Urgency & planning context
Discovery & Access
- Store & platform discovery
- Location convenience signals
Availability & Substitution
- Medicine stock reliability
- Substitution advice confidence
Price & Value
- Price transparency cues
- Discount & savings expectations
Staff & Advice
- Pharmacist interaction quality
- Guidance & privacy expectations
Fulfilment & Checkout
- Billing & wait times
- Pickup & delivery execution
Omnichannel & Digital
- Channel switching behaviour
- App & store continuity
Loyalty & Advocacy
- Repeat purchase intent
- Trust & recommendation drivers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Pharmacy Retail Experience Survey, we recommend a quant-led customer journey approach with flexible data-collection modes to balance reach, depth, and verification across store, digital, prescription, and over-the-counter purchase contexts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the pharmacy retail and consumer health space.
Private Label Wellness Product Positioning and Shopper Demand (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Private Label Wellness Product Positioning and Shopper Demand (India)
Medication Reminder Service Concept and Segmentation Study (India)
Private Label Wellness Product Positioning and Shopper Demand (India)
OBJECTIVE
A pan-India pharmacy chain needed to understand how urban wellness shoppers , family health buyers , and value seekers perceived private-label vitamins against national brands , focusing on trust, efficacy cues, pack size, and acceptable price differences.
WHAT WE DID
We ran a structured online survey with 720 recent supplement buyers, balanced by city tier, age, purchase channel, and category usage, capturing brand consideration , claim credibility , price elasticity , pack preferences, and reasons for retailer-brand rejection.
DELIVERED
The study delivered a preference map across buyer segments, a pricing corridor by category, message territories for trust and efficacy, and channel-specific positioning levers separating private-label opportunity from established brand strength.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between prescription buyers, OTC shoppers and chronic care patients?
How will you measure pharmacy choice beyond simple ratings?
Will the survey map the full pharmacy purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our repeat purchase and channel strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.