Polyclinic Referral Doctor Advisory & Hospital Brand Preference Survey
Map how polyclinic referral doctors evaluate, compare, and choose hospital partners based on clinical reputation, patient outcomes, and specialist access, so you can sharpen acquisition positioning, fix referral conversion gaps, and benchmark brand preference by specialty.
CONTEXT & RELEVANCE
Why run this survey now
Most hospital brands don't lose referral volume purely on clinical reputation. They lose it due to weak polyclinic relationships, misaligned specialist availability, poor referral feedback loops, fragmented brand recall, and inconsistent patient handoff experience, none of which fully show up in OPD footfall reports or discharge data.
If you are...
- Hospital competing for referral share
- Polyclinic network expansion head
- Brand and marketing lead
- Medical affairs or liaison head
- Revenue and growth strategy lead
You're likely facing...
- Referral leakage: specialty vs general gap
- Brand recall drop among GPs
- Hospital fit confusion: tertiary vs multispecialty
- Feedback loop breakdown post-referral
- Loyalty erosion: competing hospital outreach
This will help answer...
- Referral preference drivers by specialty
- Referral drop-off stage and trigger
- Doctor segment vs hospital brand fit
- Fee and process friction points
- Switching triggers and retention levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete referral doctor journey from first contact to sustained hospital advocacy.
Referral Triggers
- Conditions prompting specialist referral
- Urgency levels driving hospital choice
Hospital Preference
- Top hospitals ranked by referral volume
- Preference shifts over past 12 months
Brand Perception
- Hospital brand recall among polyclinic doctors
- Perception gaps vs. actual clinical experience
Liaison & Engagement
- Hospital relationship manager contact frequency
- CME, visit, and co-branding touchpoints
Referral Friction
- Admission delays and bed confirmation gaps
- Documentation and discharge summary failures
Specialist Trust
- Named consultant preference by specialty
- Trust built through case outcome feedback
Patient Feedback Loop
- Patient-reported hospital experience post-referral
- Negative feedback impact on future referral decisions
Competitive Switching
- Conditions that trigger referral network reallocation
- Rival hospital gains among polyclinic cohorts
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Polyclinic Referral Doctor Advisory and Hospital Brand Preference Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the healthcare referral and hospital preference space.
Specialist referral channel mapping & hospital brand preference (South India)
OBJECTIVE
WHAT WE DID
DELIVERED
Specialist referral channel mapping & hospital brand preference (South India)
Doctor advisory messaging & hospital positioning audit (West India)
Specialist referral channel mapping & hospital brand preference (South India)
OBJECTIVE
A multi-specialty hospital group needed to quantify how general practitioners and polyclinic-based physicians shortlist and rank tertiary care facilities, and which clinical reputation signals and relationship touchpoints drive active referral decisions.
WHAT WE DID
Ran a structured quant survey across 280 referring doctors in 6 cities, capturing hospital shortlist composition, referral frequency by specialty, key influencer contacts, detailing visit recall, and satisfaction with post-referral feedback loops from receiving hospitals.
DELIVERED
A referral preference map by specialty and city tier, a ranked brand attribute framework separating clinical trust signals from relationship-driven levers, and a segment-level friction list identifying where competing hospitals captured referrals at the point of decision.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between general practitioners, specialist consultants and polyclinic medical officers?
How will you measure hospital brand preference beyond simple ratings?
Will the survey map the full referral journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our referral network growth strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.