Premium Product Purchase Behaviour Survey
Understand how affluent and aspirational consumers evaluate quality, compare brands, and weigh exclusivity, price, and service across high-consideration premium categories, so you can sharpen positioning, optimise pricing, and improve conversion.
CONTEXT & RELEVANCE
Why run this survey now
Most premium shoppers don't abandon purchases purely on price. They hesitate due to unclear differentiation, credibility gaps, service inconsistency, social risk, and weak value justification, none of which fully show up in sales dashboards or satisfaction scores.
If you are...
- Premium brand strategy leaders
- Category and portfolio heads
- Consumer insights teams
- Retail and ecommerce directors
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete premium purchase journey from aspiration to advocacy.
Aspiration & Need
- Category entry motivations
- Identity and lifestyle goals
Discovery & Awareness
- Initial discovery channels
- Influencer and peer exposure
Brand & Status
- Prestige cue interpretation
- Brand repertoire strength
Quality & Proof
- Craftsmanship and performance evidence
- Authenticity and trust signals
Price & Value
- Acceptable premium thresholds
- Value justification dimensions
Channel & Experience
- Retail and digital roles
- Service experience expectations
Decision & Purchase
- Shortlist and trade-off logic
- Conversion barriers and triggers
Ownership & Loyalty
- Post-purchase value confirmation
- Advocacy and repurchase intent
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Premium Product Purchase Behaviour Survey, we recommend a quant-led behavioural approach covering categories, price tiers, and channels with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the premium consumer goods space.
Luxury Gifting Occasion Segmentation & Channel Strategy (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Luxury Gifting Occasion Segmentation & Channel Strategy (India)
Premium Home Appliance Feature Bundling & Pricing (Southeast Asia)
Luxury Gifting Occasion Segmentation & Channel Strategy (India)
OBJECTIVE
A pan-India premium gifting brand needed to understand how corporate gifters , affluent households , and occasion-led buyers selected categories, evaluated prestige, balanced personalisation against convenience, and shifted between boutiques, marketplaces, and direct brand channels.
WHAT WE DID
We conducted a structured online survey across six metros, using quotas for buyer type and gifting occasion, and captured category consideration , brand salience , budget bands, purchase timing, channel usage, and message response.
DELIVERED
The study produced an occasion segment framework , channel influence hierarchy , message territories , and a category-level preference map , showing where prestige cues, convenience expectations, and budget flexibility varied across gifting contexts.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between accessible premium, luxury and ultra-luxury buyers?
How will you measure premium purchase preference beyond simple ratings?
Will the survey map the full premium purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our premium brand conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.