Preventive Health Check-up Adoption Survey
Map how urban adults evaluate, compare, and choose preventive health check-up packages across price tiers, provider networks, and benefit coverage, so you can sharpen acquisition targeting, refine package positioning, and convert hesitant first-time buyers.
CONTEXT & RELEVANCE
Why run this survey now
Most health plan providers don't lose members purely on premium cost. They lose them due to low perceived necessity, fragmented provider access, unclear benefit communication, employer indifference, and poor post-checkup follow-through, none of which fully show up in claims data or enrollment dashboards.
If you are...
- Health insurer expanding wellness portfolio
- Corporate wellness benefits head
- Diagnostic chain scaling B2B packages
- TPA managing employer health programs
- Health plan product or pricing lead
You're likely facing...
- Low checkup uptake despite coverage
- Employer mandate vs employee apathy gap
- Preventive vs curative spend imbalance
- Package pricing vs perceived value mismatch
- Renewal drop-off after unused benefits
This will help answer...
- Adoption drivers beyond price
- Checkup journey drop-off stage
- Segment preference by age, income
- Willingness to pay by package tier
- Renewal and re-engagement triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete preventive health journey from initial awareness to sustained annual compliance.
Awareness & Triggers
- First awareness channel, source
- Trigger events driving first booking
Provider Selection
- Shortlisting criteria, diagnostic brand preference
- Hospital vs. standalone lab trade-off
Package & Coverage
- Test panel inclusions, gap perception
- Add-on test uptake, specialist referral rate
Booking Friction
- Drop-off points, appointment wait time
- Pre-visit documentation, fasting compliance barriers
Pricing & WTP
- Out-of-pocket spend, insurance offset rate
- Price sensitivity across package tiers
Report & Follow-up
- Report turnaround time, digital delivery format
- Physician consultation post-report, action rate
Repeat & Compliance
- Annual check-up frequency, lapse reasons
- Reminder effectiveness, re-engagement triggers
Employer & Insurer Role
- Corporate wellness mandate, benefit utilisation
- Insurer-driven check-up incentives, claim linkage
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Preventive Health Check-up Adoption Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the preventive health and wellness space.
Annual health screening uptake & barrier mapping (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Annual health screening uptake & barrier mapping (India)
Corporate wellness plan design & pricing corridor study (India)
Annual health screening uptake & barrier mapping (India)
OBJECTIVE
A mid-size diagnostics chain needed to isolate why working-age urban adults with employer-sponsored benefits consistently deferred annual screening packages , and which deferral triggers differed across income bands and household types.
WHAT WE DID
Ran a structured quant survey across 6 metros with 800 respondents, capturing benefit awareness levels, scheduling friction, perceived necessity, spousal influence, and price sensitivity by package tier for each income segment.
DELIVERED
A segment-level barrier framework ranking deferral reasons by cohort, a benefit awareness gap map by employer category, and a set of message territories calibrated to convert high-intent deferring segments into first-time bookers.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time check-up takers, lapsed check-up takers and never-checked individuals?
How will you measure check-up provider preference beyond simple ratings?
Will the survey map the full preventive health-seeking journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our corporate wellness and retail acquisition strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.