Price Relativity & Promotions Impact Survey
Understand how shoppers compare reference prices, evaluate promotional mechanics, and choose between discounted and full-price offers, so you can sharpen pricing, improve conversion, and strengthen customer segmentation across categories and channels.
CONTEXT & RELEVANCE
Why run this survey now
Most retailers don't lose margin purely on excessive discounting. They underperform due to weak reference-price cues, promotion fatigue, channel inconsistency, and unclear value communication, none of which fully show up in sales reports or campaign dashboards.
If you are...
- Pricing strategy leaders
- Category management teams
- Trade marketing heads
- Revenue growth managers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete shopper pricing journey from reference formation to post-promotion behaviour.
Price Reference
- Internal price benchmarks
- Competitive comparison frames
Promotion Attention
- Offer visibility cues
- Message recognition patterns
Discount Depth
- Threshold response curves
- Deal magnitude sensitivity
Mechanic Preference
- Percentage versus rupee savings
- Bundles & loyalty rewards
Value Perception
- Quality price trade-offs
- Brand trust signals
Channel Consistency
- Online offline price gaps
- Retailer-specific offer expectations
Purchase Conversion
- Switching & stock-up triggers
- Basket expansion behaviour
Post-Promotion Effects
- Full-price return propensity
- Repeat purchase durability
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Price Relativity & Promotions Impact Survey, we recommend a structured quantitative-led approach with flexible data-collection modes to balance reach, depth, and verification across shopper segments, categories, channels, and promotional contexts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the retail pricing and shopper strategy space.
Retail Assortment Positioning Study Across Shopper Missions (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Retail Assortment Positioning Study Across Shopper Missions (India)
Loyalty Benefit Architecture Exploration for Urban Members (India)
Retail Assortment Positioning Study Across Shopper Missions (India)
OBJECTIVE
A pan-India retailer needed to understand how mission-led shoppers , brand loyalists , and convenience buyers compared private labels, national brands, and specialist alternatives when choosing category assortments across online and physical stores.
WHAT WE DID
We ran a structured survey with 1,200 recent buyers, stratified by region, channel, and shopping mission, capturing consideration sets , brand substitution , assortment gaps , and stated choice under realistic shelf scenarios.
DELIVERED
The engagement produced an assortment preference map , mission-based segment framework , brand substitution matrix , and channel levers showing where range breadth, exclusivity, or convenience shaped shopper choice across major category clusters.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between deal-seeking shoppers, loyalty members and full-price buyers?
How will you measure promotion preference beyond simple ratings?
Will the survey map the full price comparison and promotion journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our promotional conversion strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.