Retirement Planning & Pension Preparedness Survey
Capture how working adults evaluate contribution adequacy, compare pension schemes, and navigate retirement income gaps, so you can sharpen product positioning, refine acquisition targeting, and benchmark conversion across retirement savings segments.
CONTEXT & RELEVANCE
Why run this survey now
Most retirement product providers don't lose enrollees purely on contribution rates. They lose them due to low retirement urgency, pension literacy gaps, distrust of fund managers, competing short-term financial priorities, and misaligned product positioning, none of which fully show up in policy lapse reports or AUM dashboards.
If you are...
- Pension fund vs NPS competition
- Insurer repositioning annuity products
- Retirement product planning head
- Distribution and channel growth lead
- Wealth advisory or IFA network
You're likely facing...
- Low voluntary contribution uptake
- Drop-offs: onboarding vs accumulation stage
- Pension = complex/low-return perception
- NPS vs private fund fit confusion
- Early withdrawal and lapse triggers
This will help answer...
- Enrollment drivers beyond tax benefit
- Contribution drop-off stage
- Segment-wise retirement readiness gaps
- Fee sensitivity and payout preference
- Switching and lapse trigger points
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete retirement planning journey from awareness to post-retirement income management.
Awareness & Readiness
- Retirement awareness by age cohort
- Self-assessed preparedness gaps
Savings Behaviour
- Monthly contribution rates, consistency
- Savings vehicle mix by segment
Pension & Benefits
- Employer pension coverage, adequacy
- Defined benefit vs. defined contribution reliance
Product Preference
- Preferred retirement product categories
- Feature trade-offs, liquidity vs. yield
Advisor & Channel
- Primary advice source, digital vs. human
- Advisor trust, switching triggers
Risk & Allocation
- Equity-debt split across age bands
- Risk tolerance shifts near retirement
Healthcare & Longevity
- Post-retirement healthcare cost estimates
- Longevity risk, coverage gaps
Income & Drawdown
- Post-retirement income source mix
- Drawdown sequencing, withdrawal triggers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Retirement Planning & Pension Preparedness Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across working-age and near-retirement cohorts.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the retirement planning and pension space.
Voluntary pension product uptake & segment barriers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Voluntary pension product uptake & segment barriers (India)
Retirement income adequacy perception & advisor trust (India)
Voluntary pension product uptake & segment barriers (India)
OBJECTIVE
A mid-size life insurer needed to isolate why salaried mid-career earners and self-employed professionals deferred voluntary pension contributions, and which product features versus trust signals drove shortlisting decisions.
WHAT WE DID
Ran a structured quant survey across 600 respondents in 8 cities, capturing contribution triggers, deferral rationale, product comparison criteria, and channel of first contact for each occupational segment separately.
DELIVERED
A segment-level barrier map by occupational type, a ranked list of product feature priorities versus deal-breakers, and a set of message territories calibrated to each segment's primary deferral reason.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between early-career savers, mid-career accumulators and near-retirement planners?
How will you measure retirement product preference beyond simple ratings?
Will the survey map the full retirement savings journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our scheme enrolment and retention rates?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.