CONTEXT & RELEVANCE
Why run this survey now
Most software buyers don't lose implementation value purely on functionality. They struggle due to unclear ownership, weak discovery, integration delays, poor training, and inconsistent support, none of which fully show up in CSAT dashboards or project status reports.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete software implementation journey from vendor selection to renewal readiness.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Software Implementation Experience Survey, we recommend a mixed quantitative and qualitative approach with flexible data-collection modes to balance reach, comparative depth, and stakeholder-level verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the enterprise software services space.
OBJECTIVE
WHAT WE DID
DELIVERED
Enterprise Software Message Positioning Among Buying Committees (India)
Implementation Support Package Design for SaaS Customers (Southeast Asia)
OBJECTIVE
A regional software vendor needed to understand how CIOs , finance leaders , and operations heads interpreted competing claims around deployment speed, integration flexibility, and total ownership cost before shortlisting enterprise workflow platforms.
WHAT WE DID
We ran a structured online survey with 420 enterprise buyers across manufacturing, retail, and services, capturing message clarity , proof credibility , vendor consideration , purchasing triggers, and channel preferences by role and company size.
DELIVERED
The study produced a message territory map , buyer preference matrix , proof-point hierarchy , and channel lever framework , showing how commercial narratives and evidence needs differed across CIO, finance, and operations audiences.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between executive sponsors, programme managers and end users?
How will you measure implementation quality beyond simple ratings?
Will the survey map the full software implementation journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our implementation-led retention strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.