Sports Streaming & Broadcast Preference Survey
Streaming subscribers and broadcast viewers evaluate live sports access, platform pricing, and content bundling decisions daily, so you can sharpen acquisition targeting, fix retention gaps, and benchmark your positioning against competing platforms.
CONTEXT & RELEVANCE
Why run this survey now
Most sports broadcasters don't lose subscribers purely on content rights. They lose them due to fragmented platform experiences, mismatched device preferences, unclear tier value, live-versus-replay timing gaps, and loyalty blind spots, none of which fully show up in viewership dashboards or churn reports.
If you are...
- Streaming platform content head
- Broadcaster vs OTT rights rival
- Sports rights acquisition lead
- Subscription revenue growth head
- Ad sales and sponsorship director
You're likely facing...
- Free-to-air vs paywall preference gap
- Tier drop-offs: trial to paid
- OTT = flexible/fragmented perception
- Broadcast = reliable/shrinking audience
- Multi-platform loyalty and switching tension
This will help answer...
- Platform preference drivers by sport
- Subscription drop-off stage
- Casual vs hardcore viewer segments
- Willingness to pay by tier
- Switching triggers across platforms
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete sports viewer journey from content discovery to platform loyalty.
Discovery & Awareness
- First touchpoint, sport, platform
- Referral source, social trigger
Platform Preference
- Primary platform, sport category
- Multi-platform usage, switching triggers
Content & Rights
- Rights exclusivity, sport priority
- Live vs. on-demand consumption split
Pricing & WTP
- Subscription tier, pay-per-view tolerance
- Bundle vs. standalone price sensitivity
Viewing Experience
- Device mix, screen environment
- Stream quality, latency tolerance
Churn & Retention
- Cancellation triggers, seasonal drop-off
- Re-subscription intent, loyalty signals
Ads & Sponsorship
- Ad load tolerance, format preference
- Sponsor recall, in-stream placement
Broadcast vs. Streaming
- Linear TV vs. OTT shift rate
- Hybrid viewing, co-platform behaviour
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Sports Streaming and Broadcast Preference Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across streaming and linear broadcast audiences.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the sports media and streaming space.
Live sports subscription churn drivers & retention levers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Live sports subscription churn drivers & retention levers (India)
Multi-screen viewing habits & commentary preference study (Southeast Asia)
Live sports subscription churn drivers & retention levers (India)
OBJECTIVE
A regional OTT platform needed to isolate why lapsed subscribers and at-risk active users downgraded or cancelled during non-tournament windows, and which content and pricing triggers most influenced their renewal decisions.
WHAT WE DID
Ran a structured quant survey across 1,200 respondents in 8 cities, capturing cancellation timing, last-viewed sport category, price sensitivity thresholds, and competing platform usage in the 30 days before and after subscription lapse.
DELIVERED
A churn-trigger framework segmented by sport category and subscriber tenure, a pricing corridor for seasonal bundling, and a ranked friction list mapping the 6 moments most predictive of non-renewal intent.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between free-to-air viewers, single-platform subscribers and multi-platform subscribers?
How will you measure platform preference beyond simple ratings?
Will the survey map the full sports viewing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our rights acquisition and content packaging decisions?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.