Supply Chain Financing Awareness Survey
Map how supply chain finance decision-makers evaluate, compare, and weigh financing instruments, lender terms, and working capital options, so you can sharpen acquisition targeting, refine product positioning, and convert high-intent segments faster.
CONTEXT & RELEVANCE
Why run this survey now
Most supply chain financiers don't lose corporate clients purely on interest rates. They lose them due to low product awareness, mismatched tenor structures, onboarding friction, weak anchor-buyer alignment, and poor distributor-tier coverage, none of which fully show up in portfolio dashboards or disbursement reports.
If you are...
- Bank vs fintech SCF competition
- NBFC scaling distributor finance
- SCF product or credit head
- Corporate treasury or procurement lead
- Channel finance growth teams
You're likely facing...
- Awareness gap: SCF vs traditional credit
- Anchor-buyer onboarding drop-offs
- Banks = structured/slow perception
- Fintechs = fast/unproven perception
- Distributor tier switching triggers
This will help answer...
- Awareness drivers by segment
- Onboarding drop-off stage
- Bank vs fintech preference split
- Pricing, tenor, and fee tension
- Renewal and switching triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete supply chain financing journey from awareness to portfolio expansion.
Discovery & Awareness
- First financing touchpoint, channel
- Awareness gaps by firm size
Preference Drivers
- Instrument selection criteria, ranked
- Anchor buyer vs. financier preference
Product & Utilisation
- Invoice discounting vs. factoring split
- Dynamic discounting adoption rate
Onboarding Friction
- Documentation burden, KYC delays
- Drop-offs across approval stages
Pricing & WTP
- Discount rate sensitivity, tier-wise
- Fee structure transparency perception
Usage & Stickiness
- Renewal intent, facility tenure
- Multi-provider usage patterns
Trust & Credibility
- Provider credibility signals, ranked
- Anchor buyer endorsement weight
Competitive Positioning
- Bank vs. fintech share of wallet
- Switching triggers, unmet needs
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Supply Chain Financing Awareness Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across buyer, supplier, and financier segments.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the supply chain finance space.
Invoice discounting adoption & friction mapping among mid-market suppliers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Invoice discounting adoption & friction mapping among mid-market suppliers (India)
Anchor buyer perceptions of dynamic discounting programs (West India)
Invoice discounting adoption & friction mapping among mid-market suppliers (India)
OBJECTIVE
A digital-first NBFC needed to map how mid-market suppliers across manufacturing and trading segments choose between invoice discounting and traditional working capital loans , and which friction points stall first-time adoption decisions.
WHAT WE DID
Ran a structured quant survey across 320 suppliers in six cities, capturing awareness levels by financing type, decision triggers, documentation burden, turnaround time expectations, and the role of anchor buyer relationships in shaping lender preference.
DELIVERED
A segment-level friction list by supplier type, a channel preference map showing how suppliers first encounter financing options, and a set of message territories ranked by resonance across first-time and repeat borrower segments.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between anchor-led, bank-led and fintech-led program users?
How will you measure financing instrument preference beyond simple ratings?
Will the survey map the full supplier onboarding and drawdown journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our supplier acquisition and program expansion strategy?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.