Supply Chain Visibility & Technology Study
Understand how manufacturers, retailers, logistics providers and distributors evaluate visibility platforms, compare integration models and navigate adoption barriers across complex networks, so you can sharpen positioning, prioritise pricing and improve enterprise conversion.
CONTEXT & RELEVANCE
Why run this survey now
Most supply chain leaders don't lose visibility purely on technology. They fall short due to fragmented data ownership, weak partner connectivity, inconsistent event definitions and limited user adoption, none of which show up in dashboards or implementation reports.
If you are...
- Global supply chain leaders
- Logistics transformation teams
- Digital operations executives
- Enterprise technology buyers
- Visibility platform vendors
You're likely facing...
- Strong dashboard adoption but limited cross-partner visibility during disruptions
- Inconsistent event data creates unreliable exception prioritisation across teams
- High integration effort delays time-to-value for deployments across networks
- Rising software spend without clear workflow adoption among planners
- Positive pilot feedback but weak enterprise expansion after rollout
This will help answer...
- Platform selection drivers
- Integration priority gaps
- User adoption barriers
- Segment-specific value thresholds
- Commercial expansion levers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete supply chain visibility journey from baseline capability to scaled value.
Visibility Maturity
- Current visibility coverage
- Control tower maturity
Use Cases & Priorities
- Priority operational use cases
- Decision-critical event alerts
Data & Connectivity
- Source system coverage
- Integration & data reliability
Platform Evaluation
- Vendor selection criteria
- Build buy & extend
Adoption & Workflows
- Planner workflow adoption
- Exception management behaviour
Performance & Value
- Operational value metrics
- Commercial proof points
Partner Collaboration
- Partner participation quality
- Cross-network event consistency
Roadmap & Investment
- Investment sequencing priorities
- Scaling & governance model
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Supply Chain Visibility & Technology Study, we recommend a multi-stakeholder quantitative approach with flexible data-collection modes to balance reach, depth, and verification across digitally mature and fragmented supply networks.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the supply chain technology space.
Managed Control Tower Service Buyer Positioning Study (Pan-India)
OBJECTIVE
WHAT WE DID
DELIVERED
Managed Control Tower Service Buyer Positioning Study (Pan-India)
Supply Chain Analytics Module Packaging Study (Southeast Asia)
Managed Control Tower Service Buyer Positioning Study (Pan-India)
OBJECTIVE
A pan-India logistics provider sought to understand how large manufacturers , retail networks and exporters compared managed control tower services, internal teams and specialist consultants when selecting outsourced orchestration support for complex operations.
WHAT WE DID
We ran a structured survey across procurement, logistics and operations leaders, measuring provider awareness , service credibility , commercial model preference , decision authority, switching triggers and willingness to consolidate existing coordination vendors.
DELIVERED
The work produced a provider preference map , buyer segment framework , message territories and channel levers , showing where managed service propositions required stronger proof, clearer ownership boundaries and differentiated engagement by customer type.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between manufacturers, retailers and logistics providers?
How will you measure visibility platform preference beyond simple ratings?
Will the survey map the full visibility technology journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our enterprise platform conversion?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.