Systematic Investment Plan (SIP) Adoption Survey
Retail investors evaluate, compare, and navigate SIP platforms across fund selection, contribution frequency, and goal alignment, so you can sharpen acquisition targeting, refine onboarding conversion, and benchmark retention across investor segments.
CONTEXT & RELEVANCE
Why run this survey now
Most mutual fund distributors don't lose SIP investors purely on returns. They lose them due to onboarding friction, unclear goal alignment, platform trust gaps, inconsistent advisor communication, and poor instalment flexibility, none of which fully show up in AUM dashboards or redemption reports.
If you are...
- AMC competing on SIP acquisition
- Distributor vs direct-plan pressure
- Product head, retail investment schemes
- Distribution or channel growth lead
- Strategy lead, investor retention
You're likely facing...
- SIP pause rates: market dip cycles
- First-year discontinuation spike
- AMC vs fintech platform perception gap
- Ticket-size stagnation, no upgrade path
- Goal-based vs returns-led confusion
This will help answer...
- Primary SIP initiation drivers
- Drop-off stage in SIP journey
- Segment preference: AMC vs platform
- Instalment size and tenure tension
- Pause, lapse, and switch triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete SIP investor journey from first awareness to long-term continuation.
Discovery & Awareness
- First SIP touchpoint, channel source
- Influencer type, referral origin
Enrollment Drivers
- Primary motivation, goal alignment
- Fund category chosen at entry
Platform & Onboarding
- KYC friction, documentation steps
- Platform type, direct vs. regular
Contribution & Sizing
- Monthly instalment amount, step-up intent
- Income bracket, disposable allocation rate
Pause & Discontinuation
- SIP pause triggers, reinstatement rate
- Cancellation reasons, tenure at exit
Advisor & RM Role
- Distributor engagement, advisory frequency
- Self-directed vs. advised SIP split
Trust & Confidence
- AMC brand credibility, SEBI trust signals
- Market volatility response, conviction level
Competitive Switching
- AMC switching triggers, portability barriers
- Multi-AMC holding, consolidation intent
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Systematic Investment Plan (SIP) Adoption Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the retail investment and mutual fund space.
Mutual fund channel preference & distributor trust mapping (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Mutual fund channel preference & distributor trust mapping (India)
Retail investor onboarding friction & dropout diagnosis (West India)
Mutual fund channel preference & distributor trust mapping (India)
OBJECTIVE
A mid-size asset management company needed to identify how first-time retail investors and lapsed investors choose between direct plans , distributor-led plans , and fintech platforms , and what drives their channel loyalty or defection.
WHAT WE DID
Ran a structured quant survey across 600 respondents in 8 cities, capturing channel shortlisting criteria , fee sensitivity thresholds , trust triggers by distributor type , and stated switching intent across income and age cohorts.
DELIVERED
A channel preference map by investor segment, a ranked trust-driver framework for distributor versus direct versus platform, and a set of positioning territories to sharpen acquisition messaging for each channel context.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time SIP investors, lapsed SIP holders and multi-SIP investors?
How will you measure SIP continuation intent beyond simple ratings?
Will the survey map the full SIP onboarding journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our SIP acquisition and retention campaigns?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.