Tour & Travel Experience Survey
Understand how leisure and business travellers evaluate destinations, compare packages, and navigate booking, transport, stays, and activities, so you can sharpen positioning, improve conversion, and strengthen retention across priority traveller segments and channels.
CONTEXT & RELEVANCE
Why run this survey now
Most travellers don't abandon trips purely on headline price. They disengage due to unclear inclusions, rigid itineraries, booking friction, service inconsistency, and weak recovery, none of which fully show up in star ratings or booking reports.
If you are...
- Tour operator leadership
- Destination marketing teams
- Customer experience owners
- Digital commerce managers
- Hotel & transport partners
You're likely facing...
- Strong enquiry volumes but weak booking conversion across packages
- Inconsistent service delivery across destinations weakens traveller confidence
- Positive trip ratings conceal low repeat intent after disruptions
- Limited visibility into experience gaps across itinerary stages
- Rising package costs create value perception pressure among families
This will help answer...
- Destination choice drivers
- Package conversion barriers
- Journey-stage friction hotspots
- Service recovery priorities
- Repeat booking segments
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete traveller journey from trip inspiration to post-travel loyalty.
Trip Intent
- Travel purpose patterns
- Companion group dynamics
Destination Choice
- Destination consideration set
- Safety & accessibility cues
Search & Inspiration
- Discovery channel influence
- Content credibility signals
Package & Pricing
- Inclusion value trade-offs
- Price transparency expectations
Booking Experience
- Checkout friction points
- Payment & confirmation confidence
Journey & Stay
- Transport reliability gaps
- Accommodation promise delivery
Activities & Support
- Experience quality consistency
- Assistance & recovery effectiveness
Loyalty & Advocacy
- Repeat booking intent
- Recommendation trigger moments
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For Tour & Travel Experience Survey, we recommend a mobile-first quantitative approach supported by targeted qualitative depth, with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the tourism and travel space.
Destination Brand Positioning & Consideration Drivers Study (North India)
OBJECTIVE
WHAT WE DID
DELIVERED
Destination Brand Positioning & Consideration Drivers Study (North India)
Custom Tour Package Design & Pricing Exploration (West India)
Destination Brand Positioning & Consideration Drivers Study (North India)
OBJECTIVE
A regional tourism board needed to understand how young professionals , families , and senior travellers considered its destination against hill stations , heritage circuits , and beach destinations , focusing on awareness, trip intent, seasonality, and booking behaviour.
WHAT WE DID
We ran an online survey across six origin cities, using age, income, and travel-frequency quotas to capture spontaneous awareness , consideration , value perception , preferred itineraries, media touchpoints, and intended booking channels among recent domestic holiday planners.
DELIVERED
The work produced a destination preference map , message territories , audience segment framework , and channel levers , showing where the destination gained or lost consideration and which propositions resonated across traveller cohorts and travel occasions.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between leisure travellers, business travellers and family holiday planners?
How will you measure destination and package choice beyond simple ratings?
Will the survey map the full travel journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our package conversion and repeat booking?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.