Travel Insurance Purchase Decision Survey
Map how leisure and business travelers evaluate coverage options, compare providers, and choose policies across trip types and risk profiles, so you can sharpen acquisition targeting, refine pricing tiers, and fix channel conversion gaps.
CONTEXT & RELEVANCE
Why run this survey now
Most travel insurers don't lose buyers purely on premium price. They lose them due to unclear coverage differentiation, low claims trust, poor channel fit, late-journey drop-offs, and misread risk appetite, none of which fully show up in policy issuance data or broker conversion reports.
If you are...
- Insurer vs aggregator competition
- Bancassurance or embedded travel play
- Product or underwriting leader
- Distribution or partnership head
- Retention and renewal growth teams
You're likely facing...
- Pre-trip vs at-airport purchase gap
- Coverage confusion: medical vs trip cancel
- Aggregators = cheap/low-trust perception
- Drop-offs: comparison to checkout stage
- Renewal lapse: single-trip vs annual shift
This will help answer...
- Purchase triggers beyond price
- Funnel drop-off by journey stage
- Segment fit: leisure vs frequent traveler
- Premium sensitivity vs coverage trade-off
- Lapse and cross-sell switch triggers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete travel insurance journey from policy discovery to post-claim renewal.
Discovery & Triggers
- First touchpoint, channel source
- Trip-booking to policy search lag
Preference Drivers
- Coverage priority ranking by traveller segment
- Brand vs. price trade-off signals
Product & Coverage
- Add-on uptake, coverage gap perception
- Single-trip vs. annual multi-trip split
Purchase Journey
- Drop-off points, comparison fatigue
- Device and channel at point of purchase
Pricing & WTP
- Premium tolerance by trip duration, destination
- Price anchoring, discount sensitivity
Claims & Experience
- Claim initiation channel, settlement speed
- Post-claim satisfaction, renewal intent link
Trust & Credibility
- Insurer trust signals, review platform reliance
- Regulatory awareness, policy wording clarity
Renewal & Advocacy
- Repeat purchase triggers, lapse reasons
- Referral behaviour, word-of-mouth reach
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Travel Insurance Purchase Decision Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across traveller segments and distribution channels.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the travel insurance and financial protection space.
Add-on coverage preference & channel selection among frequent flyers (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Add-on coverage preference & channel selection among frequent flyers (India)
Claim experience & renewal friction diagnosis among senior travellers (Southeast Asia)
Add-on coverage preference & channel selection among frequent flyers (India)
OBJECTIVE
A mid-size general insurer needed to decode how frequent leisure travellers and corporate road warriors evaluate and select add-on coverage tiers , and which point-of-sale channels most reliably convert intent into policy purchase.
WHAT WE DID
Ran a structured quant survey across 600 respondents in 8 cities, capturing coverage shortlist criteria, channel touchpoints, price sensitivity thresholds, and last-mile purchase triggers for both domestic and international travel segments.
DELIVERED
A channel preference map by traveller segment, a ranked coverage attribute framework , a price corridor for three add-on tiers, and a set of message territories calibrated to convert hesitant first-time buyers.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time buyers, lapsed policyholders and frequent travelers?
How will you measure policy selection preference beyond simple ratings?
Will the survey map the full travel insurance purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our distribution and conversion performance?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.