Two-Wheeler EV vs ICE Purchase Decision Survey
Map how two-wheeler buyers evaluate range anxiety, total cost of ownership, and charging access when choosing between EV and ICE, so you can sharpen acquisition targeting, refine pricing positioning, and convert fence-sitters faster.
CONTEXT & RELEVANCE
Why run this survey now
Most two-wheeler OEMs don't lose EV consideration purely on range anxiety. They lose it due to unclear total cost framing, charging infrastructure gaps, resale value uncertainty, dealer readiness perception, and misaligned segment targeting, none of which fully show up in dealership footfall data or internal sales conversion reports.
If you are...
- Two-wheeler OEM product planning team
- EV vs ICE portfolio strategy lead
- Network development or dealer principal
- Fleet sales or B2B mobility head
- Aftersales and ownership retention lead
You're likely facing...
- EV vs ICE conversion drop-off
- TCO framing: buyer perception gap
- ICE = reliable, EV = uncertain perception
- Segment fit confusion: urban vs semi-urban
- Charging access vs purchase intent tension
This will help answer...
- Primary EV purchase decision drivers
- ICE-to-EV funnel drop-off stage
- Segment preference by city tier
- Price sensitivity and subsidy reliance
- Ownership triggers and switching barriers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete two-wheeler buyer journey from initial consideration to post-purchase loyalty.
Trigger & Awareness
- Purchase trigger events, commute context
- First information source, OEM recall
Preference Drivers
- EV vs ICE shortlisting criteria, ranked
- Segment pull factors, commute distance fit
Dealer & Discovery
- Showroom visit sequence, test-ride conversion
- Digital touchpoints before dealership contact
Range & Charging
- Real-world range anxiety, certified range gap
- Home charging setup, public infrastructure reliance
Pricing & TCO
- Ex-showroom price sensitivity, EMI threshold
- Total cost of ownership horizon, fuel savings calculus
Aftersales & Service
- Service network density, EV technician availability
- Warranty terms, battery replacement cost concern
Trust & Credibility
- OEM brand trust, new entrant vs legacy perception
- Peer referral weight, owner community influence
Competitive Positioning
- Final shortlist composition, last-mile switch reason
- Conquest and retention patterns across OEMs
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Two-Wheeler EV vs ICE Purchase Decision Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across buyer segments.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the two-wheeler mobility space.
Two-wheeler segment switching triggers & price sensitivity (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Two-wheeler segment switching triggers & price sensitivity (India)
EV two-wheeler channel trust & messaging gaps (South India)
Two-wheeler segment switching triggers & price sensitivity (India)
OBJECTIVE
A pan-India two-wheeler OEM needed to isolate what drives commuter segment riders to trade up, trade across, or delay replacement, and how total cost of ownership perceptions shift across entry-level, mid-range, and premium ICE sub-segments.
WHAT WE DID
Ran a structured quant survey across 8 cities with 600 respondents, capturing replacement triggers, ownership tenure, fuel spend tracking, service frequency, and willingness-to-pay thresholds at each price band for both current and next intended purchase.
DELIVERED
A segment switching map by ownership tenure, a pricing corridor for each sub-segment, a ranked list of retention levers by rider profile, and a trigger framework linking life-stage events to replacement intent timelines.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between daily commuters, gig delivery riders and first-time buyers?
How will you measure EV vs ICE purchase preference beyond simple ratings?
Will the survey map the full two-wheeler purchase journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our dealer network and GTM prioritisation?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.