TYRES & FLEET B2B

Tyre Fleet & B2B Dealer Corporate Buyer Advisory & Brand Recommendation Survey

Map how corporate fleet managers and B2B dealer buyers evaluate tyre brands, compare supplier terms, and choose procurement partners, so you can sharpen acquisition targeting, fix pricing positioning, and convert high-value fleet accounts.

Pan-India sample
Fleet & dealer buyers (Procurement Decision-Makers)
15-20 min
Talk to a Survey Consultant
Brand switching & conversion gapsIdentify the procurement stages where fleet buyers drop preferred tyre brands.
Supplier selection & pricing trade-offsBenchmark tyre brand rankings against contract terms, volume thresholds, and service expectations.
TRUSTED BY LEADING BRANDS
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CONTEXT & RELEVANCE

Why run this survey now

Most fleet procurement heads and B2B tyre dealers don't lose corporate accounts purely on price. They lose them due to misread fleet renewal cycles, weak service tier differentiation, unresolved brand perception gaps, poor fitment advisory alignment, and inconsistent account servicing, none of which fully show up in sales pipeline reports or distributor offtake data.

If you are...

  • Fleet tyre procurement head

  • B2B dealer network development lead

  • Corporate tyre brand strategy head

  • Fleet sales and key accounts lead

  • Tyre category product planning manager

You're likely facing...

  • Brand switch at fleet renewal stage

  • Dealer vs direct channel conflict

  • Premium vs value tier confusion

  • Service advisory gaps: fitment to retreading

  • Corporate buyer loyalty erosion

This will help answer...

  • Brand preference drivers beyond price

  • Fleet renewal switch triggers

  • Segment fit: dealer vs OEM direct

  • Service tier pricing tolerance

  • Retention gaps in corporate accounts

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete fleet tyre buyer journey from vendor shortlisting to contract renewal.

TENETS 01

Vendor Discovery & Shortlisting

  • First brand approached, fleet segment
  • Shortlist triggers, procurement cycle
TENETS 02

Brand Preference Drivers

  • Performance attributes, segment ranking
  • Brand recall, corporate buyer perception
TENETS 03

Dealer Channel & Fitment

  • Authorised dealer vs. independent fitment
  • B2B account servicing, credit terms
TENETS 04

Procurement Friction

  • Approval bottlenecks, documentation delays
  • Multi-location coordination, stock gaps
TENETS 05

Pricing & Contract Terms

  • Rate contract structure, volume thresholds
  • Price sensitivity, total cost of ownership
TENETS 06

After-Sales & Support

  • Warranty claim process, resolution time
  • Roadside assistance, retread programme
TENETS 07

Loyalty & Switching

  • Retention triggers, contract renewal intent
  • Switching barriers, competitor trial history
TENETS 08

Competitive Benchmarking

  • Brand share by vehicle category
  • Dealer recommendation alignment, NPS proxy
Request a scope validation call

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
How many respondents do you need?
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Target audience
Who should we survey?
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Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Tyre Fleet & B2B Dealer Corporate Buyer Advisory & Brand Recommendation Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across fleet operators, dealer networks, and corporate procurement teams.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Ranking tyre brand preference across fleet segments
2
Quantifying dealer recommendation drivers by category
3
Benchmarking corporate buyer satisfaction scores by brand
Deliverables
Brand preference ranking
Dealer recommendation index
Corporate buyer scorecard
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Fleet owners in Tier 3 and Tier 4 markets
2
Rapid coverage across dispersed dealer clusters
Deliverables
Fleet operator coverage
Call-log diagnostics
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
Large fleet operators with multi-brand procurement contracts
2
High-volume B2B dealers requiring contextual verification
Deliverables
Cluster purchase maps
High-value account profiles
OPTIONAL
FGDs
Deliverables
Themes and verbatims
Messaging concept feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quant layer, targeting fleet managers and corporate procurement leads, supported by CATI to capture Tier 3 and Tier 4 fleet operators with low digital access.
Consider adding: F2F interviews for large-fleet and high-volume dealer cohorts, plus a focused FGD layer to pressure-test brand positioning and dealer advisory messaging before final reporting.
Confirm approach
Request timeline

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
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  • Malawian Kwacha (MWK)
  • Mexican Peso (MXN)
  • Malaysian Ringgit (MYR)
  • Mozambican Metical (MZN)
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  • Ugandan Shilling (UGX)
  • United States Dollar (USD)
  • Uruguayan Peso (UYU)
  • Uzbekistani Som (UZS)
  • Vietnamese Đồng (VND)
  • Vanuatu Vatu (VUV)
  • Samoan Tālā (WST)
  • Central African CFA Franc (XAF)
  • East Caribbean Dollar (XCD)
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$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the commercial tyre and fleet procurement space.

CASELET 1

Fleet procurement criteria & tyre brand switching triggers (India)

CASELET 2

B2B channel messaging & dealer recommendation dynamics (North India)

Fleet procurement criteria & tyre brand switching triggers (India)

OBJECTIVE

A pan-India commercial vehicle tyre brand needed to isolate what drives large fleet operators and logistics aggregators to switch tyre brands at renewal, specifically across cost-per-kilometre tolerance , retreadability preference , and dealer service reliability.

WHAT WE DID

Ran a structured quant survey across 320 fleet procurement managers in six transport hubs, capturing brand shortlist composition , renewal cycle length , switching triggers by fleet size tier , and rated importance of dealer proximity versus OEM warranty terms.

DELIVERED

A segment-level switching trigger map by fleet size, a ranked brand attribute corridor showing where the client held or lost ground, and a dealer service friction list prioritised by frequency of citation across fleet categories.
Talk to Survey Consultant
CASELET 1

Fleet procurement criteria & tyre brand switching triggers (India)

CASELET 2

B2B channel messaging & dealer recommendation dynamics (North India)

Fleet procurement criteria & tyre brand switching triggers (India)

OBJECTIVE

A pan-India commercial vehicle tyre brand needed to isolate what drives large fleet operators and logistics aggregators to switch tyre brands at renewal, specifically across cost-per-kilometre tolerance , retreadability preference , and dealer service reliability.

WHAT WE DID

Ran a structured quant survey across 320 fleet procurement managers in six transport hubs, capturing brand shortlist composition , renewal cycle length , switching triggers by fleet size tier , and rated importance of dealer proximity versus OEM warranty terms.

DELIVERED

A segment-level switching trigger map by fleet size, a ranked brand attribute corridor showing where the client held or lost ground, and a dealer service friction list prioritised by frequency of citation across fleet categories.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between light commercial vehicle fleets, heavy truck fleets and mixed corporate accounts?

How will you measure tyre brand preference and supplier selection beyond simple ratings?

Will the survey map the full fleet tyre procurement journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our dealer network performance and B2B sales conversion?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

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