Vehicle Financing & EMI Affordability Survey
Measure how retail vehicle buyers evaluate loan tenures, compare lender offers, and weigh EMI affordability against ownership costs, so you can sharpen acquisition targeting, fix conversion drop-offs, and benchmark pricing across borrower segments.
CONTEXT & RELEVANCE
Why run this survey now
Most vehicle financiers don't lose borrowers purely on interest rate. They lose them due to misaligned tenure options, opaque processing fees, down payment inflexibility, co-applicant friction, and poor EMI communication, none of which fully show up in loan origination systems or credit bureau reports.
If you are...
- Bank vs NBFC/fintech lender
- Captive OEM finance arm
- Vehicle loan product head
- Retail credit distribution lead
- Auto lending growth team
You're likely facing...
- EMI drop-off: approval vs disbursement
- Tenure fit confusion: new vs used
- NBFCs = fast/high-cost perception
- Banks = safe/slow perception
- Refinance switching at renewal stage
This will help answer...
- EMI affordability thresholds by segment
- Funnel drop-off stage and trigger
- Bank vs NBFC borrower preference
- Fee and tenure sensitivity gaps
- Refinance and switching intent drivers
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete vehicle financing journey from loan discovery to full repayment.
Discovery & Awareness
- First financing channel contacted
- OEM dealership vs. bank sourcing
Lender Preference
- Bank vs. NBFC vs. captive financer
- Brand trust, rate, and speed
EMI Structuring
- Tenure selection, down payment ratio
- Step-up vs. flat EMI preference
Application Friction
- Documentation burden, KYC drop-offs
- Approval turnaround, rejection reasons
Affordability & WTP
- EMI-to-income ratio tolerance
- Rate sensitivity, prepayment intent
Repayment Experience
- Auto-debit adoption, missed EMI triggers
- Servicer communication, statement access
Trust & Transparency
- Hidden charge disclosure, term clarity
- Complaint resolution, lender credibility
Refinance & Switching
- Balance transfer intent, rate triggers
- Top-up loan awareness, loyalty drivers
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Vehicle Financing and EMI Affordability Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across borrower segments and financing channels.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
$0.00
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the vehicle financing and affordability space.
Two-wheeler loan dropout & EMI sensitivity mapping (India)
OBJECTIVE
WHAT WE DID
DELIVERED
Two-wheeler loan dropout & EMI sensitivity mapping (India)
Used-car financing trust & messaging territories (North India)
Two-wheeler loan dropout & EMI sensitivity mapping (India)
OBJECTIVE
A digital-first NBFC needed to isolate why first-time two-wheeler buyers in Tier 2 and Tier 3 cities abandoned loan applications mid-funnel, and how EMI tenure preferences and down-payment thresholds differed across income brackets.
WHAT WE DID
Ran a structured quant survey across 600 respondents in 8 cities, capturing dropout triggers by funnel stage, preferred EMI-to-income ratios, tenure flexibility expectations, and lender trust scores for dealership-sourced versus app-based financing channels.
DELIVERED
A dropout friction list ranked by stage and income segment, an EMI affordability corridor by city tier, and a channel preference map showing where each income bracket first initiates and finalises their financing decision.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between first-time buyers, upgrade buyers and fleet purchasers?
How will you measure financer preference beyond simple ratings?
Will the survey map the full vehicle financing journey and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our dealership conversion and loan attachment rates?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.