Vietnam Luggage & Travel Accessories Market

Vietnam Luggage & Travel Accessories Market is valued at USD 490 Mn, with growth from tourism, disposable income rise, and demand for eco-friendly and customized luggage.

Region:Asia

Author(s):Geetanshi

Product Code:KRAB5707

Pages:82

Published On:October 2025

About the Report

Base Year 2024

Vietnam Luggage & Travel Accessories Market Overview

  • The Vietnam Luggage & Travel Accessories Market is valued at USD 490 million, based on a five-year historical analysis. This growth is primarily driven by the increasing number of domestic and international travelers, a rising middle class seeking quality travel products, and Vietnam’s emergence as a global manufacturing hub for luggage exports. The market has seen a surge in demand for innovative and functional luggage solutions, reflecting changing consumer preferences towards convenience, style, and durability.
  • Key cities such asHo Chi Minh CityandHanoidominate the market due to their status as major economic and cultural hubs. These cities attract a significant volume of tourists and business travelers, leading to higher demand for luggage and travel accessories. Additionally, the growing infrastructure and connectivity in these urban areas further enhance market growth.
  • In 2023, the Vietnamese government implemented regulations to promote sustainable practices in the luggage and travel accessories sector. TheDecision No. 889/QD-TTg, 2023 issued by the Prime Ministersets out the National Action Plan on Circular Economy, requiring manufacturers to reduce plastic usage, increase recycled content, and comply with eco-design standards for consumer goods, including luggage and travel accessories. This aims to align with global sustainability goals and improve the environmental impact of the industry.
Vietnam Luggage & Travel Accessories Market Size

Vietnam Luggage & Travel Accessories Market Segmentation

By Type:The luggage and travel accessories market can be segmented into various types, including travel luggage, business luggage, casual luggage, sports luggage, vanity cases & kids’ luggage, smart luggage, and others. Among these,travel luggageis the most dominant segment, driven by the increasing number of leisure and business travelers. The demand for durable and stylish travel luggage has surged, as consumers prioritize functionality and aesthetics.Business luggagealso holds a significant share, catering to the needs of professionals who require reliable and sophisticated options for their travels. The rise ofsmart luggage, equipped with technology features, is also gaining traction, appealing to tech-savvy consumers.

Vietnam Luggage & Travel Accessories Market segmentation by Type.

By End-User:The end-user segmentation of the luggage and travel accessories market includes business travelers, leisure travelers, students, families, tourists, athletes, and others.Business travelersrepresent a significant portion of the market, as they require high-quality luggage that meets professional standards.Leisure travelersare also a major segment, driven by the growing trend of travel and tourism in Vietnam. Families and students contribute to the market as well, seeking affordable and functional options for their travel needs. The increasing participation of athletes in sports events has also led to a rise in demand for specialized sports luggage.

Vietnam Luggage & Travel Accessories Market segmentation by End-User.

Vietnam Luggage & Travel Accessories Market Competitive Landscape

The Vietnam Luggage & Travel Accessories Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsonite International S.A., Tumi Holdings, Inc., American Tourister, Delsey S.A., Rimowa GmbH, Antler Ltd., Victorinox AG, Eastpak, Osprey Packs, Inc., The North Face, Inc., Herschel Supply Co., Kipling, Travelpro International, Inc., Briggs & Riley, Luggage Pros, Miti, Mr Vui, Sakos, Trip contribute to innovation, geographic expansion, and service delivery in this space.

Samsonite International S.A.

1910

Luxembourg

Tumi Holdings, Inc.

1975

New Jersey, USA

American Tourister

1933

Rhode Island, USA

Delsey S.A.

1946

France

Rimowa GmbH

1898

Cologne, Germany

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY %)

Market Penetration Rate (% of target market reached)

Customer Retention Rate (%)

Average Order Value (USD/VND)

Pricing Strategy (Budget, Mid-range, Premium, Luxury)

Vietnam Luggage & Travel Accessories Market Industry Analysis

Growth Drivers

  • Increasing Domestic Tourism:Vietnam's domestic tourism is projected to reach 85 million visitors in future, up from 80 million in future, according to the Vietnam National Administration of Tourism. This surge is driven by a growing interest in local destinations, which encourages consumers to invest in luggage and travel accessories. The government’s initiatives to promote tourism, including improved infrastructure and marketing campaigns, further support this growth, creating a robust demand for travel-related products.
  • Rising Disposable Income:The average disposable income in Vietnam is expected to rise to approximately $3,200 per capita in future, reflecting a 6% increase from future. This increase in disposable income allows consumers to spend more on travel and related accessories. As more Vietnamese families prioritize travel experiences, the demand for quality luggage and travel accessories is anticipated to grow, driving market expansion significantly.
  • Growth of E-commerce:E-commerce sales in Vietnam are projected to reach $20.5 billion in future, up from $16 billion in future, according to the Vietnam E-commerce Association. This rapid growth in online retail provides a significant platform for luggage and travel accessories, allowing brands to reach a broader audience. The convenience of online shopping, coupled with targeted marketing strategies, is expected to enhance consumer access to a variety of travel products, boosting overall market growth.

Market Challenges

  • Intense Competition:The Vietnamese luggage and travel accessories market is characterized by intense competition, with over 200 brands vying for market share. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. Established brands dominate the market, creating barriers for smaller companies. As a result, innovation and differentiation become crucial for survival in this highly competitive landscape.
  • Fluctuating Raw Material Prices:The prices of raw materials used in luggage production, such as polyester and aluminum, have seen significant fluctuations, with increases of up to 15% in future. These price changes can severely impact production costs and profit margins for manufacturers. Companies must navigate these challenges by optimizing supply chains and exploring alternative materials to maintain competitiveness in the market.

Vietnam Luggage & Travel Accessories Market Future Outlook

The Vietnam luggage and travel accessories market is poised for significant growth, driven by increasing domestic tourism and rising disposable incomes. As consumers prioritize travel experiences, the demand for innovative and high-quality products will rise. Additionally, the expansion of e-commerce will facilitate greater access to a variety of travel accessories. Companies that adapt to these trends, focusing on sustainability and technology integration, will likely capture a larger share of the market in the coming years.

Market Opportunities

  • Eco-friendly Products:The demand for eco-friendly luggage is on the rise, with consumers increasingly prioritizing sustainability. In future, the market for eco-friendly travel accessories is expected to grow by approximately 20%, driven by consumer awareness and environmental concerns. Companies that invest in sustainable materials and practices can tap into this growing segment, enhancing brand loyalty and market presence.
  • Customization Trends:Customization in luggage and travel accessories is gaining traction, with consumers seeking personalized products. The market for customized travel accessories is projected to grow by approximately 15% in future. Brands that offer unique designs and personalization options can attract a broader customer base, enhancing customer satisfaction and driving sales in a competitive market.

Scope of the Report

SegmentSub-Segments
By Type

Travel Luggage

Business Luggage

Casual Luggage

Sports Luggage

Vanity Cases & Kids’ Luggage

Smart Luggage

Others

By End-User

Business Travelers

Leisure Travelers

Students

Families

Tourists

Athletes

Others

By Distribution Channel

Offline Retail (Department Stores, Brand Outlets, Showrooms)

Online Retail (E-commerce Platforms: Shopee, Lazada, Tiki)

Omnichannel Retail

Specialty Stores

Supermarkets/Hypermarkets

Direct Sales

Others

By Price Range

Budget

Mid-range

Premium

Luxury

By Material

Polycarbonate/ABS

Polyester

Nylon

Leather

Canvas

Others

By Brand

Local Brands (Miti, Mr Vui, Sakos, Trip)

International Brands (Samsonite, American Tourister, Tumi, Delsey, Rimowa)

Private Labels

Others

By Usage

Travel

Business

Daily Use

Sports

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Trade, General Department of Customs)

Manufacturers and Producers

Distributors and Retailers

Travel Agencies and Tour Operators

Logistics and Supply Chain Companies

Industry Associations (e.g., Vietnam Leather, Footwear and Handbag Association)

Financial Institutions

Players Mentioned in the Report:

Samsonite International S.A.

Tumi Holdings, Inc.

American Tourister

Delsey S.A.

Rimowa GmbH

Antler Ltd.

Victorinox AG

Eastpak

Osprey Packs, Inc.

The North Face, Inc.

Herschel Supply Co.

Kipling

Travelpro International, Inc.

Briggs & Riley

Luggage Pros

Miti

Mr Vui

Sakos

Trip

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Luggage & Travel Accessories Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Luggage & Travel Accessories Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Luggage & Travel Accessories Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Domestic Tourism
3.1.2 Rising Disposable Income
3.1.3 Growth of E-commerce
3.1.4 Expansion of International Travel

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Fluctuating Raw Material Prices
3.2.3 Regulatory Compliance Issues
3.2.4 Counterfeit Products

3.3 Market Opportunities

3.3.1 Eco-friendly Products
3.3.2 Customization Trends
3.3.3 Growth in Online Retail
3.3.4 Partnerships with Travel Agencies

3.4 Market Trends

3.4.1 Smart Luggage Technology
3.4.2 Sustainable Materials Usage
3.4.3 Rise of Minimalist Travel
3.4.4 Increased Focus on Brand Experience

3.5 Government Regulation

3.5.1 Import Tariffs on Luggage
3.5.2 Safety Standards for Travel Accessories
3.5.3 Environmental Regulations
3.5.4 Consumer Protection Laws

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Luggage & Travel Accessories Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Luggage & Travel Accessories Market Segmentation

8.1 By Type

8.1.1 Travel Luggage
8.1.2 Business Luggage
8.1.3 Casual Luggage
8.1.4 Sports Luggage
8.1.5 Vanity Cases & Kids’ Luggage
8.1.6 Smart Luggage
8.1.7 Others

8.2 By End-User

8.2.1 Business Travelers
8.2.2 Leisure Travelers
8.2.3 Students
8.2.4 Families
8.2.5 Tourists
8.2.6 Athletes
8.2.7 Others

8.3 By Distribution Channel

8.3.1 Offline Retail (Department Stores, Brand Outlets, Showrooms)
8.3.2 Online Retail (E-commerce Platforms: Shopee, Lazada, Tiki)
8.3.3 Omnichannel Retail
8.3.4 Specialty Stores
8.3.5 Supermarkets/Hypermarkets
8.3.6 Direct Sales
8.3.7 Others

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-range
8.4.3 Premium
8.4.4 Luxury

8.5 By Material

8.5.1 Polycarbonate/ABS
8.5.2 Polyester
8.5.3 Nylon
8.5.4 Leather
8.5.5 Canvas
8.5.6 Others

8.6 By Brand

8.6.1 Local Brands (Miti, Mr Vui, Sakos, Trip)
8.6.2 International Brands (Samsonite, American Tourister, Tumi, Delsey, Rimowa)
8.6.3 Private Labels
8.6.4 Others

8.7 By Usage

8.7.1 Travel
8.7.2 Business
8.7.3 Daily Use
8.7.4 Sports
8.7.5 Others

9. Vietnam Luggage & Travel Accessories Market Competitive Analysis

9.1 Market Share of Key Players(Micro, Small, Medium, Large Enterprises)

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Penetration Rate (% of target market reached)
9.2.5 Customer Retention Rate (%)
9.2.6 Average Order Value (USD/VND)
9.2.7 Pricing Strategy (Budget, Mid-range, Premium, Luxury)
9.2.8 Product Return Rate (%)
9.2.9 Brand Awareness Level (% aided/unaided recall)
9.2.10 Distribution Efficiency (Orders fulfilled per channel, delivery lead time)
9.2.11 Online Sales Share (% of total sales)
9.2.12 Product Innovation Index (Number of new SKUs launched/year)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis(By Class and Payload)

9.5 Detailed Profile of Major Companies

9.5.1 Samsonite International S.A.
9.5.2 Tumi Holdings, Inc.
9.5.3 American Tourister
9.5.4 Delsey S.A.
9.5.5 Rimowa GmbH
9.5.6 Antler Ltd.
9.5.7 Victorinox AG
9.5.8 Eastpak
9.5.9 Osprey Packs, Inc.
9.5.10 The North Face, Inc.
9.5.11 Herschel Supply Co.
9.5.12 Kipling
9.5.13 Travelpro International, Inc.
9.5.14 Briggs & Riley
9.5.15 Luggage Pros
9.5.16 Miti
9.5.17 Mr Vui
9.5.18 Sakos
9.5.19 Trip

10. Vietnam Luggage & Travel Accessories Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocation for Travel Accessories
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Travel Infrastructure
10.2.2 Corporate Travel Budgets
10.2.3 Spending on Employee Travel Accessories

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Price Sensitivity
10.3.3 Availability of Products

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Pay for Quality
10.4.3 Adoption of Smart Luggage

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of Product Performance
10.5.2 Customer Feedback Mechanisms
10.5.3 Opportunities for Upselling

11. Vietnam Luggage & Travel Accessories Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Market Entry


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Vietnamese trade associations and government publications
  • Review of market trends and consumer behavior studies from local research firms
  • Examination of import/export data and tariffs affecting luggage and travel accessories

Primary Research

  • Interviews with key stakeholders in the luggage manufacturing sector, including factory owners
  • Surveys with retail managers in major cities to understand consumer preferences
  • Focus groups with frequent travelers to gather insights on product features and pricing

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from industry experts and market analysts
  • Sanity checks through comparison with historical market performance and growth rates

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national tourism statistics and travel trends
  • Segmentation of the market by product type, including luggage, backpacks, and travel accessories
  • Incorporation of growth rates from related sectors, such as e-commerce and retail

Bottom-up Modeling

  • Collection of sales data from leading retailers and manufacturers in the luggage sector
  • Estimation of average selling prices and volume sold across different product categories
  • Analysis of distribution channels and their impact on overall market size

Forecasting & Scenario Analysis

  • Development of forecasts based on historical growth trends and economic indicators
  • Scenario analysis considering factors such as tourism recovery post-pandemic and consumer spending patterns
  • Creation of multiple growth scenarios (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Luggage Sales100Store Managers, Sales Representatives
Travel Accessory Purchases80Product Buyers, Merchandisers
Consumer Travel Habits120Frequent Travelers, Tourists
Online Shopping Behavior90E-commerce Managers, Digital Marketing Specialists
Market Trends Analysis60Industry Analysts, Market Researchers

Frequently Asked Questions

What is the current value of the Vietnam Luggage & Travel Accessories Market?

The Vietnam Luggage & Travel Accessories Market is valued at approximately USD 490 million, reflecting significant growth driven by increasing domestic and international travel, a rising middle class, and Vietnam's position as a global manufacturing hub for luggage exports.

What factors are driving growth in the Vietnam Luggage Market?

Which cities are the main hubs for the luggage market in Vietnam?

What types of luggage are most popular in Vietnam?

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