India Multi Brand Car Service Market Outlook to 2020 - Used Car Sales and Expansion of Service Network to Drive Future

India Multi Brand Car Service Market Outlook to 2020 - Used Car Sales and Expansion of Service Network to Drive Future


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Executive Summary

The report titled “India Multi Brand Car Service Market Outlook to 2020- Used Car Sales and Expansion of Service Network to Drive Future” provides a comprehensive analysis of the Multi Brand Car Servicing Industry in India. The report covers various aspects such as market size of the multi brand car servicing market on the basis of revenues, segmentation on the basis of regions, warranty status, car type and service split. The report also entails detailed competitive landscape of major players in car servicing segment with failure case studies along with the Government regulations governing the market. An analysis of the future of the multi brand car servicing market in India along with the recommendations for the existing companies has been presented in the publication.

In India, trend have been witnessed that after the completion of warranty on a new car (generally after 4 years), around 65% of consumers migrate to local service workshops. These local service workshops provide economical car services, closer to home advantage and personalized services. However, some other critical factors such as service quality, original spare parts and technical skills of the mechanic are not ascertained. Hence, trust remains an important concern while getting car service done at a local car service workshop. The multi-brand service companies are targeting this uncertainty in the unorganized domain as their target area. Organized multi brand car service companies such as Carnation, MyTVS, Mahindra First Choice Services, Bosch Car Services and few others are targeting to improve the customer experience by offering them better services which can develop trust coupled with economical service packages. 

The car after-sales market has witnessed a significant growth during the FY'2010-FY'2015. The market has been growing majorly due to increase in passenger car sales, inclining numbers of service centers and intensifying awareness of customers towards their vehicle. The car after-sales market has been valued at INR ~ billion during FY'2015 and the market has grown remarkably from INR ~ billion in 2010 at a CAGR of ~% during the review period FY'2010-FY'2015.

The emergence of organized players in multi brand car service market came into the field owing to the attractiveness of huge potential in passenger car service market. The market size for organized multi brand car service centers, evaluated at INR ~ million in FY'2015. The market is currently dominated by organized authorized OEMs workshops and independent small garages. The post warranty vehicle (>4 years) service market was mainly captured by small independent local garages while before 4 years, car owners usually get their cars serviced from authorized dealers. The multi-brand car service chains have positioned themselves in between these 2 segments leading to greater competition from both the market segments.

Multi brand car service market in India poses an opportunity though with challenges since the share of multi brand car service in overall car service market has been witnessed at around ~% during FY'2015. In comparison with developed markets such as Europe and US where the share of multi brand car service is around 33% estimated in 2015. 

Organized car service companies such as Carnation and MyTVS primarily have showcased failure in terms of their operations. These companies have altered their business model frequently to make their business profitable. For this, they integrated various services such as car insurance, car inspection, home assistance car services which are managed by their franchisees.

Till now, there has been no established business model for success. While some companies have suppressed their losses with the Franchisee-Owned Franchisee-Operated (FOFO) model such as Mahindra First Choice and MyTVS, others bear loss because of franchises pursuing their own business agendas while compromising on the component quality such as Carnation.
Procurement of spare parts has been regarded as the major challenge in this market. A majority of the original equipment manufacturers (OEMs) supply spare parts only to their authorized service network. Carmakers even control the supply of spare parts to constrain the unorganized or the multi-brand car service market. Although the garages are forced to transact in the grey market, the multi-brands have to operate in limited supply constraints. It is estimated that around 35% of spares in the after-sale service market are counterfeit products.

The market is further expected to reach INR ~ million in FY'2020 from INR~ million in FY'2015 in terms of revenues.

Key Topics Covered in the Report

  • Market Size of India Multi Brand Car Servicing Market by Revenues
  • Market Segmentation of India Multi Brand Car Servicing Market by
  • Regional Distribution
  • Warranty Status- In Warranty or Post Warranty
  • Service Split
  • Car Type
  • Booking Mode
  • Comparative analysis of India Multi Brand Car Servicing Market with OEM's Service centers
  • Pricing Packages of major OEM service centers and Multi Brand service centers
  • Porter's Model for India Multi Brand Car Service Market
  • Government Regulations in India Multi Brand Car Servicing Market
  • Franchise Requirements for Multi brand Car Service Centers in India
  • Company Profiles of Major Players in India Multi Brand Car Servicing Market
  • Key Decision Making Parameters for Car Servicing- OEM Car Servicing V/S Multi Brand Car Servicing
  • Franchise requirements for multi brand car service centers in India
  • Case studies of various multi brand service providers in India Multi Brand Car Servicing Market
  • Recommendations on where to position in India Multi Brand Car Servicing Market Future Outlook
  • Cause and Effect Relationship between Industry Factors and Growth of India Multi Brand Car Servicing Market
  • Analyst Recommendations for companies in India Multi Brand Car Servicing Market
  • Macro Economic Parameters affecting the growth of India Multi Brand Car Servicing Market


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1. Executive Summary
Segments and Consumer Profiling
Potential of India Multi Brand Car Service Market
Major Failure Case Studies in Sector
Recommendation on Where to Position in Market
Entry Barriers and Pre-Requisites
Challenges in the Sector
1.1. Market Definitions
1.2. Abbreviations
1.3. Market Size and Modeling
Consolidated Research Approach
Market Sizing – Multi Brand Car Service Market
Market Sizing Approach – OEM Car Service Market
Limitations
Final Conclusion
2. Market Size of India Organized Car Service Market
Passenger Vehicle Sales in India
Number of Used Cars, FY'2010 - FY'2020
3. India Organized Car Service Market Segmentation by Choice of Dealer- OEM's or Multi Brand Service Centers, 2015
4. India Multi Brand Car Service Market Size by Revenues, FY'2013-FY'2015
5. India Multi Brand Car Service Market Segmentation
5.1. By Age of Car, FY'2015
5.2. By Regional Segmentation, FY'2015
5.3. By Car Split, FY'2015
5.4. By Booking Mode, FY'2015
5.5. By Service Split, FY'2015
6. Competitive Landscape of Major Players in India OEM Service Center market
7. Pricing Packages of OEM Car Service and Multi Brand Car Service
7.1. Pricing Packages of Major OEM Car Service Companies
7.2. Pricing Packages of Major Multi Brand Car Service Companies
8. Franchise Requirements for Multi brand Car Service Centers in India
9. Comparative Analysis of OEM's Service Centers and Multi Brand Service Centers
10. Key Decision Making Parameters for Car Servicing- OEM Car Servicing V/S Multi Brand Car Servicing
11. Major Failure Case Studies in Sector
11.1. Carnation Auto
Company Overview
Failure Case Study-Carnation Auto
Financial Performance, FY'2010-FY'2015
11.2. MyTVS
Company Overview
Business Model
Failure Case Studies-MyTVS
Financial Performance, FY'2013-FY'2014
12. Other Major Companies in India Multi Brand Car Service Market
12.1. Mahindra First Choice Services
Company Overview
Financial Performance, FY'2010-FY'2015
12.2. CarZCare
Company Overview
12.3. Bosch Car Service
Business Overview
13. Porter's Five Forces Model for India Multi Brand Car Service Market
14. Issues and Challenges in India Multi Brand Car Service Market
Diminishing Tendency to Spend
Limited Customers from Luxury Car Segment
Limited availability of Skilled Sets and Employee Retention
Procurement of Spare Parts
Inventory Maintenance
Ensuring Service Quality for Customer Retention
Reducing Car Maintenance Intervals
Reduction in Number of Road Accidents
Increase in Quality of Spare Parts
Recommendations to Deal with the Issues and Challenges in India Multi Brand Car Service Market
15. India Multi Brand Car Servicing Future Outlook and Projections, FY'2015-FY'2020
16. Recommendations on Where to Position in the Market
Ideal Business Model – Integration of CoCo and FoFo
16.1. Pre-Requisites with Recommendations in India Multi Brand Service Market
Finding Investments to Finance Asset Heavy Business Model
Government Regulations to Establish Service Centers
Focus on Specific Less Complicated Services
Procurement of Spare Parts
Widespread Service Network
Ensuring Efficient Inventory management
Focus towards Sales-Service Ratio
Efficient Marketing Strategy
Training and Education for Employee Retention
Emerge in Tier 1 Cities and Later Expand towards Tier 2 and Tier 3 cities
Disclaimer
Contact Us

Figure 2-1: India Passenger Car Services Market Size by Revenues, in INR Billion, FY'2010-FY'2015
Figure 2-2 Passenger Vehicle Sales in India in Millions, FY'2010-FY'2020
Figure 2-3: Number of Used Cars in India in Millions, FY'2010-FY'2020
Figure 3-1: India Organized Car Service Market Segmentation by OEMs Service Centers and Multi Brand Service Centers by Revenue in Percentage, FY'2015
Figure 4-1: Structure for Car Servicing Industry in India
Figure 4-2: India Multi Brands Service Center Market Size on the Basis of Revenues in INR Million, FY'2013-FY'2015
Figure 5-1: India Multi Brand Car Service Market Segmentation by Car Age on the Basis of Number of Cars Serviced in Percentage, FY'2015
Figure 5-2: Multi Brand Service Center Market Segmentation by Regional Distribution on the Basis of Revenue in Percentage, FY'2015
Figure 5-3: India Multi Brand Service Center Market Segmentation by Car Split on the Basis of Revenue in Percentage, FY'2015
Figure 5-4: Customer Profile in India Multi Brand Car Service Market by Booking Mode on the Basis of Number of Cars Serviced, FY'2015
Figure 5-5: India Multi Brand Service Center Market Segmentation by Service Split on the Basis of Revenue in Percentage, FY'2015
Figure 11-1: Business Model for Carnation Auto Limited
Figure 11-2: Financial Performance of Carnation Auto on the Basis of Gross Revenues and Net Losses in INR Million, FY'2010-FY'2015
Figure 11-3: Financial Performance of MyTVS on the Basis of Gross Revenues and Net Loss before Tax in INR Million, FY''2013-FY'2014
Figure 12-1: Business Model for Mahindra First Choice Services
Figure 12-2: Financial Performance of MFCS on the Basis of Gross Revenues in INR Million and Growth Rate in Percentage (%), FY'2013-FY'2015
Figure 13-1: Porter's Model for India Multi Brand Car Servicing Market
Figure 14-1: Consumer Preferences for Car Service Retention by OEMs Dealers
Figure 14-2: Consumer Preferences on the Basis of Proportion of Customers using Authorized OEM Dealership in Post-Warranty Period
Figure 14-3: Comparison of Manpower Availability with the Skilled Workforce in India Car Service Market, FY'2015
Figure 14-4: Skilled Manpower Availability in India Multi Brand Car Service Market in Different Service Operations, FY'2015
Figure 14-5: Procedure of Spare parts Supply in India Multi Brand Car Service Market
Figure 14-6: Major Factors for Multi Brand car service centers to Retail Customers along with the weight age posed by Consumers in Percentage (%)
Figure 14-7 Total Number of Road Accidents in India in Thousand Units, FY'2010-FY'2020
Figure 16-1: Franchisee Operations for Carnation Auto, Mahindra First Choice Services and MyTVS in INR, FY'2015

Table 1-1: Sample Composition for Market Sizing Approach
Table 1-2: Sample Composition for Market Sizing Approach
Table 5-1: India Multi Brand Service Center Market Segmentation by Regional Distribution on the Basis of Revenue in INR Million, FY'2015
Table 5-2: India Multi Brand Service Center Market Segmentation by Car Split on the Basis of Revenue in INR Million, FY'2015
Table 5-3: India Multi Brand Service Center Market Segmentation by Service Split on the Basis of Revenue in INR Million, FY'2015
Table 6-1: Competitive Landscape of Major OEM's Service Centers by Number of Service Centers, Average Ticket Size of a Car Serviced, Number of Cars Serviced, FY'2015
Table 7-1: Pricing Scenario of Maruti Suzuki, FY'2015
Table 7-2: Pricing Scenario of Honda, FY'2015
Table 7-3: Pricing Scenario of Hyundai, FY'2015
Table 7-4: Pricing Scenario of Chevrolet, FY'2015
Table 7-5: Pricing Scenario of Ford, FY'2015
Table 7-6: Pricing scenario of Carnation, FY'2015
Table 7-7: Pricing scenario of MyTVS, FY'2015
Table 7-8: Pricing scenario of Bosch, FY'2015
Table 7-9: Pricing scenario of Mahindra First Choice, FY'2015
Table 7-10: Pricing scenario of Carz, FY'2015
Table 8-1: Carnation Franchise Requirements
Table 8-2: My TVS Franchise Requirements
Table 8-3: Mahindra First Choice Franchise Requirements
Table 8-4: Carz Franchise Requirements
Table 9-1: Comparative Analysis of OEM's Service Centers and Multi Brand Service Centers
Table 10-1: Key Decision Making Parameters
Table 10-2: Decision Making Matrix for OEMs and Multi-Brand Service Centers
Table 11-1: City Wise Carnation Auto Service Centers in India
Table 11-2: Cost Analysis for One Single Carnation Auto-Franchisee
Table 11-3: Revenues Analysis for One Single Carnation Auto-Franchisee
Table 11-4: Profitability Analysis for Carnation Auto-Franchisee
Table 11-5: Failure Case Study for Carnation Auto
Table 11-6: Key Performance Indicators for Carnation Auto
Table 11-7: Key Performance Indicators for MyTVS
Table 11-8: Failure Case Studies for MyTVS
Table 12-1: Cost Analysis for One Single Mahindra First Choice Services-Franchisee
Table 12-2: Revenues Analysis for One Single Mahindra First Choice Services-Franchisee
Table 12-3: Profitability Analysis for One Single Mahindra First Choice Services-Franchisee
Table 12-4: Franchisee Requirements for Mahindra First Choice Services
Table 12-5: Key Performance Indicators for Mahindra First Choice Services
Table 12-6: City Wise Mahindra First Choice Service Centers in India
Table 12-7: Number of Service Centers for Carz on the Basis of Major Cities
Table 12-8: Franchisee Requirements for CarzCare
Table 12-9: Key Performance Indicators for Bosch Car Service
Table 14-1: Availability of Spare Parts in the Aftermarket on the Basis of Major OEMs
Table 14-2: Major OES with Reasons for Growth
Table 14-3: Recommendations to Deal with the Issues and Challenges in India Multi Brand Car Service Market
Table 15-1: India Multi Brand Car Service Market Size on the Basis of Revenues in INR Million, FY'2015-FY'2020(F)
Table 15-2: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects in India Multi Brand Car Service Market
Table 15-3: Future Strategies for Major Multi Brand Car Service Chains in India
Table 16-1: Consolidated Recommendations for India Multi Brand Car Service Market
Table 16-2: Marketing Strategies for Multi Brand Car Service Companies
Table 16-3: Certified Auto Service Training Institutes in India along with Course Structure and Fees

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India Mattresses Market Outlook to 2020-Macro Economic Factors Pages : 8| USD 100

15. Macro Economic Factors For India Mattresses Market

15.1. Number of Hospitals in India, FY'2010-FY'2020

15.2. Urban Population in India, FY'2010-FY'2020

15.3. Number of New Residential Units, FY'2010-FY'2020

15.4. Per Capita Income in India, FY'2010-FY'2020

15.5. India Home Furnishing market, FY'2010-FY'2020

India Multi Brand Car Service Market Outlook to 2020-Organized Car Service Market Size Pages : 6| USD 400

2. Market Size of India Organized Car Service Market

Passenger Vehicle Sales in India

Number of Used Cars, FY'2010-FY'2020

3. India Organized Car Service Market Segmentation by Choice of Dealer-OEM's or Multi Brand Service Centers, 2015

India Multi Brand Car Service Market Outlook to 2020-Multi Brand Car Market Pages : 10| USD 500

4. India Multi Brand Car Service Market Size by Revenues, FY'2013-FY'2015

5. India Multi Brand Car Service Market Segmentation

5.1. By Age of Car, FY'2015

5.2. By Regional Segmentation, FY'2015

5.3. By Car Split, FY'2015

5.4. By Booking Mode, FY'2015

5.5. By Service Split, FY'2015

India Multi Brand Car Service Market Outlook to 2020-Competitive Landscape and Pricing Pages : 8| USD 300

6. Competitive Landscape of Major Players in India OEM Service Center market

7. Pricing Packages of OEM Car Service and Multi Brand Car Service

7.1. Pricing Packages of Major OEM Car Service Companies

7.2. Pricing Packages of Major Multi Brand Car Service Companies

India Multi Brand Car Service Market Outlook to 2020-Franchise, Comparative Analysis and Decision Ma Pages : 5| USD 200

8. Franchise Requirements for Multi brand Car Service Centers in India

9. Comparative Analysis of OEM's Service Centers and Multi Brand Service Centers

10. Key Decision Making Parameters for Car Servicing-OEM Car Servicing V/S Multi Brand Car Servicing

India Multi Brand Car Service Market Outlook to 2020-Failure Case Studies and Company Profile Pages : 30| USD 300

11. Major Failure Case Studies in Sector

11.1. Carnation Auto

Company Overview

Failure Case Study-Carnation Auto

Financial Performance, FY'2010-FY'2015

11.2. MyTVS

Company Overview

Business Model

Failure Case Studies-MyTVS

Financial Performance, FY'2013-FY'2014

12. Other Major Companies in India Multi Brand Car Service Market

12.1. Mahindra First Choice Services

Company Overview

Financial Performance, FY'2010-FY'2015

12.2. CarZCare

Company Overview

12.3. Bosch Car Service

Business Overview

India Multi Brand Car Service Market Outlook to 2020-Porter Model and Issues Pages : 11| USD 200

13. Porter's Five Forces Model for India Multi Brand Car Service Market

14. Issues and Challenges in India Multi Brand Car Service Market

Diminishing Tendency to Spend

Limited Customers from Luxury Car Segment

Limited availability of Skilled Sets and Employee Retention

Procurement of Spare Parts

Inventory Maintenance

Ensuring Service Quality for Customer Retention

Reducing Car Maintenance Intervals

Reduction in Number of Road Accidents

Increase in Quality of Spare Parts

Recommendations to Deal with the Issues and Challenges in India Multi Brand Car Service Market

India Multi Brand Car Service Market Outlook to 2020-Future Outlook and Recommendations Pages : 13| USD 400

15. India Multi Brand Car Servicing Future Outlook and Projections, FY'2015-FY'2020

16. Recommendations on Where to Position in the Market

Ideal Business Model-Integration of CoCo and FoFo

16.1. Pre-Requisites with Recommendations in India Multi Brand Service Market

Finding Investments to Finance Asset Heavy Business Model

Government Regulations to Establish Service Centers

Focus on Specific Less Complicated Services

Procurement of Spare Parts

Widespread Service Network

Ensuring Efficient Inventory management

Focus towards Sales-Service Ratio

Efficient Marketing Strategy

Training and Education for Employee Retention

Emerge in Tier 1 Cities and Later Expand towards Tier 2 and Tier 3 cities

 

Carnation Auto, Mahindra First Choice, MyTVS, Carz Care, Bosch Car Services, Maruti Suzuki, Hyundai, Honda, Tata Motors, Ford Chevrolet

Car Servicing, Road assistance, Car Insurance, Buy/Sell Used Cars

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