India ATM Managed Services Market Outlook to FY’2027 (Third Edition)

By Managed Services (ATM Repair & Maintenance, ATM Site Management, Transaction Processing, Cash Reconciliation Statement, Content and Electronic Journal Management), ATM Supply & Cash Management (ATM Replenishment, CIT, CPD)

Region:Asia

Author(s):Jalaj Bhayana

Product Code:KR1265

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Published on

December 2022

Total pages

224

About the Report

About the Report

The report provides a comprehensive analysis of the potential of the ATM Managed Service Market in India. The report covers a comprehensive analysis of the India ATM Managed Services market introduction and genesis, the market size by revenue, market ecosystem, and value chain analysis.
The market segmentations include the type of Service Offerings, type of ATM, ATM Machine Model, types of Services, and market share of Major Players by revenue. The report covers a snapshot of the Indian ATM Cash Management Services market and ATM Supply Market, the decision-making process for the India ATM Management Services Market, and value chain analysis. The report also covers the Impact of Demonetization and Covid-19 on the ATM Managed Services, SWOT analysis, and future projections along with analyst recommendations.


Market Overview:

According to Ken Research estimates, the India ATM Managed Services Market – which grew from approximately INR ~91 Bn in FY’2016 to approximately INR ~115 Bn in FY’2022, owing to the growing number of ATMs in the country coupled with increasing financial transactions at ATMs due to initiatives to financial inclusion such as Direct Benefit Transfer (DBT) program, Pradhan Mantri Jan-Dhan Yojana (PMJDY) initiative (the biggest financial inclusion initiative in the world where millions of accounts were opened and RuPay cards were issued) and rolling of White Label ATMs in rural India.

  • Indian government in August 2014 initiated the scheme of opening up a bank account at zero balance under Pradhan Mantri Jan Dhan Yojana (PMJDY). As a result, there were more transactions made at ATMs because of the considerable increase in debit card users in India
  • RBI passed the law to increase the penetration of ATMs in rural areas of India to meet the desired aim of financial inclusion which further supported the growth of the ATM-managed service market. Over the span of the last five years, the number of ATMs installed has increased positively during the period FY’2016 to FY’2022. As of 31st March 2022, around 87% of the ATMs are being outsourced by the banks as Banks observed that outsourcing an off-site ATM is much more cost-effective instead of managing them by the banks. 


Key Trends by Market Segment:

By Type of ATMs:
In India, there are four types of ATMs management including Managed Services (MSPs), Brown label ATMs, (Completely Outsourcing/IADs) ATMs Completely managed by banks and White label ATMs. Brown Label ATMs (IADs) have been recorded as the second highest number of ATMs, these ATMs are owned by banks and further deployed to ATM management companies for their management.
By Service Offering:
ATM managed services market incorporates various services such as ATM repair, maintenance, ATM Site Management, Cash management services, Transaction processing, ATM supply, Cash Reconciliation Statement, and Content & Electronic Journal Management.  ATM site management, Cash Management and ATM Supply have dominated the market in terms of revenue during FY’2022. Other services
(Transaction Processing, ATM Repair, Cash Reconciliation, Content & Electronic Journal Management) contributed the rest of the percentage in revenue generation during FY’2022.


Competitive Landscape


Future Outlook

In the next 5 years, ATM managed services market revenue is expected to increase as the country will benefit from the implemented schemes of Financial Inclusion and Jan Dhan Yojana coupled with the increasing awareness among the population of semi-urban and rural areas for the usage of ATMs. There will be an increase in the demand for Managed Services owing to the increase in the number of ATMs including cash dispensing and cash recycling machines in the country, especially in the rural areas. The market scenario is also expected to change from being moderately concentrated to being fragmented with the introduction of new players in the market such as SFBs, Payment banks, and White Label ATM Operators.

Scope Of The Report

Scope of the Report

ATM Managed Services Market

By Type of Service Offerings

  • ATM Site Management
  • Cash Management
  • ATM Supply
  • Transaction Processing
  • Repair and Maintenance
  • Cash Reconciliation Statement
  • Content and Electronic General Management

By Type of ATM

  • Managed Services
  • Brown Label ATM
  • Managed By Banks
  • White Label ATM

By ATM Machine

  • Cash Dispenser
  • Cash Recycler

By Model

  • Fixed Pay
  • Variable Pay

Cash Management Market

Types of Services

  • ATM Replenishment
  • CIT
  • CPD
  • Others

Market Share of Major Players

  • By no. of ATM Replenished
  • By Revenue

ATM Supply Market

By shipments

  • New Shipments
  • Replacement

Market Size by Revenue

Market Share of Major Players by Revenue (ATM Managed Services)

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Products

Products

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • ATM Managed service providers
  • Cash management companies
  • ATM Manufacturers
  • White Label ATM Management companies
  • Public and Private Sector Banks including Payments Banks
  • Reserve Bank of India (RBI) and NHB
  • ATM Switch companies
  • Cash Reconciliation Companies
  • Digital Payments Merchants
  • VC & PEs, Investment Bankers


Time Period Captured in the Report

  • Historical Year: FY’2016-FY’2022
  • Base Year: FY’2022
  • Forecast Period: FY’2022 – FY’2027F


Companies

Major Players Mentioned in the Report

  • Hitachi Payments
  • AGS Transact
  • Diebold Nixdorf
  • NCR Corporation
  • Euronet
  • FSS
  • FIS
  • Tata Communication Payment
  • EPS
  • CMS Infosystems
  • Writer Business Services
  • Hyosung
  • OKI
  • Perto
  • Brink’s Arya
  • SIS Prosegur
  • And Others

Table of Contents

Table of Contents

1. Executive Summary

2. Research Methodology 

2.1. Market Definitions  

2.2. Abbreviations          

2.3. Market Sizing and Modeling

3. Indian Economy Overview

4. India ATM Managed Services and Outsourcing Market Introduction

4.1. India ATM Managed Services Market Overview          

4.2. Advent and Reasons for Outsourcing ATM Services   

4.3. Cross Comparison of Global ATM Industry with Banking Industry in India

4.4. Banking Industry in India  

4.5. Global Technology Trends in ATM Industry     

5. Value Chain Analysis of India ATM Managed Services Market           

6. Ecosystem for India ATM Industry   

7. Current ATM Management Models in India           

7.1. Brown Label ATM Model  

7.2. ATM Managed Services Model    

7.3. Revenue Streams/ Business Models Prevailing in India ATM Managed Services 

8. India ATM Managed Services Market Size by Revenues, FY’2016-FY’2022

9. India ATM Managed Services Market Segmentation        

9.1. By Type of ATMs (Managed Services, Brown Label ATM, Managed by Bank and White Label), as of March 31st, 2022           

9.2.  By Type of ATM Machine (Cash Dispensing Machine and Cash Recyclers) on the Basis of Number of ATMs, as of March 31st, 2022       

9.3.  By Service Offerings (ATM Site Management, Cash Management Services, Transaction Processing, ATM Supply, ATM Repair and Maintenance, Cash Reconciliation Statement and Content & Electronic Journal Management), FY’ 2022

9.4.  By Business Model (Fixed Pay and Variable Pay Model), FY’ 2022   

10. India ATM Cash Management Services Market Introduction and Market Size

 10.1. India Cash Management Services Market Size, FY’2016-FY’2022         

 10.2. India Cash Management Services Market Segmentation by Services (ATM Replenishment, CIT, CPD and others), FY’2022

 10.3. Competition Scenario in India Cash Management Services Market    

11. Decision Making Process and Tender Bids

11.1. Decision Making Process for India ATM Managed Services Market       

11.2. Tender Process Applicable in India ATM Managed Service Market       

11.3. Open Government Tenders for ATM Managed Services in India

12. Historical Trend of Cash Circulation in India, FY’ 2022  

12.1. Cash Withdrawals in India, - FY’ 2022 

12.2. Importance of Cash in India, FY’2022   

12.3. Growth in Debit Cards, Credit Cards and M-Wallets, FY’ 2016 - FY’ 2022

12.4. Impact of Demonetization and on Number of Available ATMs Transactions/ATM and Revival

12.5. Minimal Impact of Digitization on Cash in India       

12.6. Direct Benefit Transfer    

13. Impact of COVID-19   

13.1. Business Dynamics Due to COVID-19

14. Trends and Developments in India ATM Managed Services Market

15. Issues and Challenges in India ATM Managed Services Market

16. Government Regulations for the ATM Managed Services           

16.1. Implementation of Cassette Swapping in ATM machines        

16.2. Interchange Fee    

16.3. New MHA Guidelines for the ATM industry in India

17. Recent Investment Details (Mergers, Acquisition and Partnerships in ATM Management Services)

18. SWOT Analysis for India ATM Managed Services Market

19. Major Cost Components and Profitability analysis of ATMs

19.1. Private Sector Bank ATM

19.2. Brown Label ATM (Variable Pay Model)        

19.3. Brown Label ATM (Fixed Pay Model) 

19.4. Brown Label ATM (Variable on CAPEX Model)        

19.5. New Entrants ATM Plans and Strategy

20. Geographical Analysis of India ATM Managed Services Market          

20.1. ATM Penetration in Tier 2 and Tier 3 Cities    

20.2. Growth in Use of Micro ATMS

21. Competition Scenario in India ATM Managed Services Market          

21.1. Heat Map of Major Players in India ATM Managed Services Market

22. Company Profiles of Major Players in India ATM Managed Services Market

22.1. Hitachi Payment Services          

22.2. CMS Info System Ltd.     

22.3. NCR Corporation

22.4. Diebold Nixdorf   

22.5. AGS Transact Technologies ltd.

22.5.1. Secure value India (Subsidiary of AGS Transact)

22.6. Tata Communication Payment Solution          

22.7. Euronet Services Private Limited          

22.8. Writer

22.9. Financial Software and Systems

22.10. SIS India Limited

22.11. Fidelity Information Services Pvt Ltd.

22.12. EPS Services       

22.13. Brink’s Arya        

22.14. BTI Payments

23. India ATM Managed Services Market Future Outlook and Projections, FY’ 2022 - FY’ 2027F 

23.1. By Revenue, FY’2022 - FY’2027F

23.2. By Service Offerings (ATM Managed Services, Cash Management Services, ATM Supply), FY’ 2022 - FY’ 2027F

24. Analyst Recommendations

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2:Market Building: Collating statistics on used car and new car over the years, penetration of car finance and down payment ratio to compute overall credit disbursed for cars. We will also review central bank statistics to understand credit disbursed and outstanding amount which can ensure accuracy behind the data points shared.

Step 3:Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4:Research output: Our team will approach multiple finance providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from car finance providers.

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The India ATM Managed ServicesMarket is covered from FY’2016–FY’2027F in this report, including a forecast for FY’2022-FY’2027F.

What is the Future Growth Rate of the India ATM Managed Services Market?

The India ATM Managed Services Market is expected to witness a CAGR of ~5.4% over the next five years.

What are the Key Factors Driving the India ATM Managed Services Market?

The Increasing Number of ATMs, the Introduction of Biometric ATMs, the Growing number of financial transactions at ATMs, and the Pradhan Mantri Jan-Dhan Yojana (PMJDY) initiative are the growth drivers in the India ATM Managed Services market.

Which is the largest segment by the Type of Services within the India ATM Managed Services Market?

The ATM Site Management is the largest segmentation for the India ATM Managed Services Market in 2021.  

Who are the Key Players in the India ATM Managed Services Market?

AGS Transact, Hitachi Payments, CMS Infosystem, Tata Communication Payments Solution, Electronic Payments and Solutions, Fidelity Information Services and Financial Software and Systems are the major players in the industry.

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