Indonesia Daycare Market Outlook to 2021
By Type of Day Care (Child Care and Infant Care), by Duration (Half and Full Day)
November 2017
120
About the Report
About the Report
Indonesia Daycare Market Size
Indonesia's daycare market generated revenues worth USD ~ million in the year 2011. The revenue generation increased to USD ~ million in 2012 which were evident from a massive growth rate of ~% in 2012 owning to high employment growth in daycare centers. Rising number of child enrollments coupled with increasing staff members has consequently improved the quality of daycare centers in Indonesia. The number of daycare centers in Indonesia was witnessed to increase from 500 in 2011 to 1,400 in 2013. In comparison with a personal nanny or home-based child care, high-quality child care provided at a daycare center is more beneficial for children's cognitive, language and social development. The increasing proportion of children in daycare also reflects large gains in the number of mothers who are working due to rising education levels and middle-class aspirations, thus making daycare essential for their children. Indonesia's daycare market attained its highest revenues in the year 2016 majorly due to daycare services provided by high schools for teen parents.
Indonesia Daycare Market Segmentation
Based on region, the daycare market in Indonesia is classified into Java, Sumatra and other regions. Java region dominated the Indonesian daycare market by capturing ~% of total revenues in 2016. It has been witnessed that both parents in the workforce is an economic necessity for many families living in Java region owning to growing number of households and urban population in the country. On the other hand, Sumatra and other regions such as Jakarta, Tangerang, and Banten accounted for ~% and ~% respectively of total revenues in 2016.
By Java Region
Based on the overall Java region, the daycare market in Indonesia is classified into West Java, Central Java, and East Java. West Java region dominated the overall Java daycare market by capturing almost ~% of the market total revenues in 2016. The daycare centers in the West Java region were evaluated at ~ centers and charge an average price of USD ~ per day. On the other hand, Central Java and East Java accounted for ~% and ~% respectively of total revenues earned through daycare centers in the overall Java region in 2016.
By Type of Daycare
Based on the type of daycare, the Indonesia daycare market is classified into monthly, daily and others. The monthly daycare segment dominated the overall Java daycare market by capturing ~% of total revenues in 2016. Monthly membership plans are preferred by parents who work full-time and can opt for full/half daycare services. On the other hand, daily and other daycare types accounted for the remaining ~% of total revenues in 2016.
By Type of Program
Based on the type of program, the daycare market in Indonesia is classified into full-day, half-day, and other types. Full day segment dominated the Indonesian daycare market by capturing ~% of total revenues in 2016. Growing awareness about early childhood education development among parents and provision for government subsidy on daycare programs has led the majority of the parents to opt for full-day daycare programs/services in Indonesia. On the other hand, half-day and others such Flexi programs and emergency daycare services for the remaining ~% of total revenues in 2016.
Comparative Landscape in Indonesia Daycare Market
Indonesia daycare market is highly fragmented with the presence of several players such as Baby Kangaroo Indonesia, Paradise Baby, Little Elephant, High Reach, Little Sunshine, Little March Daycare, Tsabitha Daycare, Pondac Bocan Daycare, Qarnain Daycare, Dandelion Daycare, Cler Merby Daycare, Love and Care Baby Daycare; Puste Blume Daycare, Daycare Lil Illr, Arjuna Daycare, and Nisreen Daycare. Growing importance of early childhood education coupled with increasing number of working parents in Indonesia has led to a rise in demand for daycare centers in Indonesia. The services provided by daycare centers are differentiated in terms of a good reputation, a stimulating curriculum, flexible ground rules, staff qualifications, safe and clean environment; and other benefits. The Indonesian parents have showcased a positive attitude towards investing in their children at an early age, thus paying for social, educational and economic dividends over the course of their child's lifetime. High-quality child care is also essential to parents' abilities to balance work success with family responsibilities.
Future Outlook and Projections of Indonesia Daycare Market
In Indonesia, early childhood education comes in a variety of forms. It can be a daycare center, a playgroup, an early childhood education center integrated with a health post, a program for families with children, a Quran learning center or an Islamic kindergarten, catering to the need of different age groups. The Indonesian government is continuing its efforts to provide an early childhood education for children from poor families. Developing policies and programs that facilitate access to childcare has the potential to increase women's labor force participation in the near future. The blueprint of the Early Childhood Education (ECE) 2025 was an initiative launched in 2011 by the Ministry of Education which mentions the poor quality and competency of teachers. Moreover, to improve teachers' quality, the government plans to provide scholarships, training, and internships, by investing a significant amount of funds. The daycare market in Indonesia is expected to generate revenue of USD ~ million by the year 2021, thus growing at a five-year CAGR of 16.4% for the estimated period 2017-2021.
Key Topics Covered in the Report
- Executive Summary
- Research Methodology
- Introduction to Indonesia Daycare Market
- Indonesia Daycare Market Segmentation
- Trends And Development In Indonesia Daycare Market
- Selecting a Daycare Center in Indonesia
- Issues and Challenges in Indonesia Daycare Market
- Emerging Technologies and Value Added Services Offered by Daycare Centers Operating in Indonesia
- Teacher Training for Childcare in Indonesia
- Case Study for Daycare Center in Indonesia
- Government Regulation and Support in Indonesia Daycare Market
- Comparative Landscape in Indonesia Daycare Market
- Future Outlook and Projections of Indonesia Daycare Market
- Analyst Recommendations
- Macro-Economic Factors Affecting Indonesia Daycare Market
Products
Products
Day Care Centers, Half Day Programs, Full Day Programs, Child Care, Infant Care, Pre-School, Monthly Daycare, Daily daycare, Number of Day Care in West Java, Central Java and East java.
Companies
Baby Kangaroo Indonesia, Paradise Baby, Little Elephant, High Reach, Little Sunshine, Little March Daycare, Tsabitha Daycare, Pondac Bocan Daycare, Qarnain Daycare, Dandelion Daycare, Cler Merby Daycare, Love and Care Baby Daycare; Puste Blume Daycare, Daycare Lil Illr, Arjuna Daycare, Nisreen Daycare
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definition and Size
2.2. Abbreviations
2.3. Market Size and Modeling
3. Introduction to Indonesia Day Care Market
3.1. Indonesia Daycare Market Overview and Genesis
3.2. Indonesia Daycare Market Size, 2011-2016
3.2.1. By Revenues and Daycare Centers, 2011-2016
4. Indonesia Day Care Market Segmentation
4.1. By Region, 2016
4.1.1. By Java, 2016
4.2. By Type of Daycare Memberships, 2016
4.3. By Type of Program, 2016
5. Trends and Developments in Indonesia Day Care Market
5.1. Increasing Number of Working Mothers in Indonesia
5.2. Vacation Destinations, Kid-Friendly Hotels Offering On-Site Care
5.3. Subsidized / Corporate Daycare
5.4. Drop-In Child Care is More Common and Significant
6. Parameters to Select a Daycare Center in Indonesia
6.1. Decision Making Parameters for Parents to Select a Daycare Center in Indonesia
6.2. Consumer Preference towards Selecting a Daycare Center in Indonesia
6.3. Pain Points Faced by Parents While Selecting a Daycare Center in Indonesia
7. Issues and Challenges in Indonesia Daycare Market
7.1. Personalized Choice for Nanny or Child Care Provider at Home
7.2. Co-Residence with One's Parents or In-Laws
7.3. Long Lasting Waiting Period
7.4. Unavailability of Trained Teachers and Support Staff
8. Emerging Technologies and Value Added Services Offered By Day Care Centers in Indonesia
9. Teacher Training for Childcare in Indonesia
10. Case Study for Daycare Center in Indonesia
10.1. Introduction
10.2. Services Provided
10.3. Market Trends
10.4. Competition and Buying Patterns
10.5. Marketing Strategies
10.6. Financial Plan
11. Government Regulation and Support in Indonesia Daycare Market
12. Comparative Landscape in Indonesia Daycare Market
12.1. Competition Scenario in Indonesia Daycare Market
12.2. Company Profile of Major Daycare Centers in Indonesia Daycare Market
12.2.1. Paradise Baby
12.2.2. Little Elephant Daycare
12.2.3. HighReach
12.2.4. Kinderland Indonesia
12.2.5. Umalas Kids Club
12.2.6. Little March Daycare
12.2.7. Tsabitha Daycare
12.2.8. Club Merby Daycare
12.2.9. Pusteblume Daycare
12.2.10. Others
13. Future Outlook and Projections of Indonesia Daycare Market
13.1. By Revenues, 2017-2021
13.2. By Type of Daycare, 2021
14. Analyst Recommendations
15. Macro Economic Factors Affecting Indonesia Daycare Market
15.1. Indonesia Average Monthly Non-Food Expenditure per Capita, 2011-2021
15.2. Number of Daycare Centers in Indonesia, 2011-2021
15.3. Female Working Population of Indonesia, 2011-2021
15.4. Number of Live Births in Indonesia, 2011-2021
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List of Figure
Figure 1-1: Flow Chart for Indonesia Daycare Market
Figure 3-1: Indonesia Daycare Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage(%), 2011-2016
Figure 3-2: Indonesia Daycare Market Size on the Basis of Number of Daycare Centers and Growth Rate in Percentage (%), 2011-2016
Figure 4-1: Indonesia Daycare Market Segmentation by Region (Java, Sumatra and Others) on the Basis of Revenue in Percentage (%), 2016
Figure 4-2: Indonesia Daycare Market Segmentation by Java Region (West Java, Central Java and East Java) on the Basis of Revenue in Percentage (%), 2016
Figure 4-3: Indonesia Daycare Market Segmentation by Type of Daycare (Monthly; and Daily and others) on the Basis of Revenue in Percentage (%), 2016
Figure 4-4: Indonesia Daycare Market Segmentation by Type of Program (Full Day; and Half Day and Others) on the Basis of Revenue in Percentage (%), 2016
Figure 5-1: Indonesia Labour Force (Female) Rate in Percentage (%), 2011-2016
Figure 13-1: Indonesia Daycare Market Projected Future Outlook on the Basis of Revenues in USD Million and Growth Rate in Percentage (%), 2017-2021
Figure 13-2: Indonesia Daycare Market Projected Future Outlook by Type of Daycare (Monthly and Daily and Others) on the Basis of Revenues in Percentage (%), 2021
Figure 15-1: Indonesia Average Monthly Non-Food Expenditure per Capita in terms of USD, 2011-2021
Figure 15-2: Increasing Number of Daycare Centers in Indonesia, 2011-2021
Figure 15-3: Female Working Population of Indonesia in Million, 2011-2021
Figure 15-4: Number of Live Births in Indonesia in Thousands, 2011-2021
List of Table
Table 2-1: Correlation Matrix of Indonesia Daycare Market
Table 2-2: Regression Coefficients Output of Indonesia Daycare Market
Table 3-1: Indonesia Daycare Market Overview and Genesis
Table 3-2: Number of New Born Babies in Indonesia in Thousands, 2011-2016
Table 3-3: Elements of Top Early Childhood Education Environments on the Basis of Major Countries (Finland, Sweden, Indonesia, Norway, UK, Belgium, Denmark, France, Netherlands, New Zealand, South Korea, Germany, Austria, Switzerland, Spain, Portugal, Italy, Czech Republic, USA and India), 2016
Table 3-4: Indonesia Daycare Market Size on the Basis of Revenue in USD Million and Rationale, 2011-2016
Table 4-1: Indonesia Daycare Market Segmentation by Region (Java, Sumatra and Others) on the Basis of Revenues in USD Million and Rationale, 2016
Table 4-2: Indonesia Daycare Market Segmentation by Java Region (West Java, Central Java and East Java) on the Basis of Revenue in USD Million and Rationale, 2016
Table 4-3: Indonesia Daycare Market by Number of Daycare Centers, Average Revenue per Daycare Center and Total Revenue by Java Region (West Java, Central Java and East Java) on the Basis of Price in IDR Billion, 2016
Table 4-4: Number of Households and Urban Population in Indonesia by Province, 2016
Table 4-5: List of Major Daycare Centers in Indonesia by Province (Jakarta, Tangerang, Jawa Barat, Semarang, Bali, Yogyakarta and Jawa Timur)
Table 4-6: Indonesia Daycare Market Segmentation by Type of Daycare (Monthly; and Daily and others) on the Basis of Revenue in USD Million and Rationale, 2016
Table 4-7: Indonesia Daycare Market Segmentation by Type of Program (Full Day; and Half Day and Others) on the Basis of Revenue in USD Million and Rationale, 2016
Table 6-1: Decision Making Parameters (Fees, Location/Proximity, Curriculum, Type of Membership Offered, Type of Services Offered, Brand and Parent Engagement) for Parents to Select a Daycare Center in Indonesia
Table 6-2: Factors (Reputation of the Facility / Daycare Center, Ask about Staff Qualifications, Safe and Clean Environment, Schedule of Activities and Visiting Policies) Considered by Consumers towards Selecting a Daycare Center in Indonesia
Table 6-3: Pain Points (Staff-To-Child Ratio Changes, undertrained Staff and Unqualified Teachers, Bad Food Quality and Illness Transmission) Faced by Parents While Selecting a Daycare Center in Indonesia
Table 8-1: Emerging Technologies and Value Added Services (E-Learning, Daycare Business Software, SMART Boards and Parent Engagement Software) Offered by Daycare Centers in Indonesia
Table 9-1: Teacher Training for Community Childcare in Indonesia Including Recruitment and Hiring; and Terms and Conditions of Work
Table 10-1: Start-up Requirement Expenses / Cost in Indonesia in IDR Million
Table 10-2: Services Provided at Indonesia Daycare Centers Including Type of Services, Learning Center, Security System and Nutritionist
Table 10-3: Several Daycare Center Models in Indonesia Daycare Market
Table 10-4: Strengths and Weaknesses of Main Competitors (Family Childcare Homes and Mosque / Church Daycare) in Indonesia Daycare Market
Table 10-5: Marketing Strategies (Promotion Strategy, Marketing Programs; Positioning Statement, Pricing Strategy, Sales Strategy and Strategic Alliances) in Indonesia Daycare Market
Table 10-6: Assumptions of Type of Services (Full Time Child Care, After School Child Care and Drop-in Child Care) on the Basis of Price in IDR Million
Table 10-7: Assumptions Taken for Establishing a Daycare Center in Indonesia
Table 10-8: Income Statement Including Revenues, Expenses, Startup Expense, and Loss / Profit in Indonesia Daycare Market Including Number of Members, Average Monthly Salary and Price in IDR Million, Year 1
Table 10-9: Income Statement Including Revenues, Expenses, Startup Expense, and Loss / Profit in Indonesia Daycare Market Including Number of Members, Average Monthly Salary and Price in IDR Million, Year 2
Table 10-10: Income Statement Including Revenues, Expenses, Startup Expense, and Loss / Profit in Indonesia Daycare Market Including Number of Members, Average monthly Salary and Price in IDR Million, Year 3
Table 10-11: Income Statement Including Revenues, Expenses, Startup Expense, and Loss / Profit in Indonesia Daycare Market Including Number of Members, Average Monthly Salary and Price in IDR Million, Year 4
Table 11-1: Government Role/Regulations for Daycare Centers in Indonesia Including Governing Bodies, Terms, Strategies, Licensing Policies, Types of Daycare Centers, Use of Children Daycare Services and Caregivers Policy
Table 11-2: Daycare at a Public University and State Government in Jakarta, Indonesia on the Basis of Services (Education Services, Health and Nutrition Services, Nurture Services and Protection and Welfare Services)
Table 11-3: Early Childhood Care and Education in Indonesia Including Program Structure, Types, Teacher Qualification, Funding and Governance Structure
Table 12-1: Major Parameters (Quality Staff, Word of Mouth/Marketing, Curriculum, Fees/Price and Discovering Niche Segments) for Companies Competing in Indonesia Daycare Market
Table 12-2: Cross Comparison between Major Players of Indonesia Daycare Market Including Number of Kids Handled per Month, Registration/Membership Fees (USD), Monthly Fees (USD), Joining Fees (USD) and Daily Fees (USD)
Table 12-3: Company Profile of Paradise Baby Including Company Overview, Business Strategies, Number of Kids Handled per Month, Number of New Admissions in 2017, Number of Caregivers/Handlers, Fee, Special Features, Requirements / Qualifications to Become a Teacher In Paradise Baby , Revenues, Working Hours, Business Partners, Branch Locations and Number of Employees
Table 12-4: Paradise Baby Curriculum for Toddlers and Infants Including Time Schedule, Activities for Toddler and Activities for Infants
Table 12-5: Type of Facilities Provided by Paradise Baby for Infants and Toddlers
Table 12-6: Company Profile of Little Elephant Daycare Including Company Overview, Business Strategies, Management Team, Programs Offered, Number of Kids Handled per Month, Number of New Admissions in 2017, Ratio for Toddlers, Fee, Facilities Provided, Revenues, Working Hours and Branch Location
Table 12-7: Daily Activity Program Offered by Little Elephant Daycare on the Basis of Class (Baby Class and Toddler Class)
Table 12-8: Weekly Activity Program Offered by Little Elephant Daycare on the Basis of Class (Baby Class and Toddler Class)
Table 12-9: Little Elephant Daycare Price List Including Type of Payment and Class (Baby Class and Toddler Class) in USD
Table 12-10: Little Elephant Daycare Food Sample Menu on the Basis of Class (Baby Class and Toddler Class)
Table 12-11: Company Profile of HighReach Including Company Overview, USP, Business Strategies, Program Offered, Facilities Provided, Educational Background and Experiences, Number of Kids Catered to per Month, Number of New Admissions in 2017, Number of Caregivers/Handlers, Fee, Special Features, Revenues, Working Hours, Business Partners and Branch Locations
Table 12-12: HighReach Daycare Center Daily Routine Including Time Schedule and Daily Activities
Table 12-13: Company Profile of Kinderland Indonesia Including Company Overview, USP, Business Strategies, Programs Offered, Session Timings (Pre Nursery to Kindergarten 2), Franchise, Career Opportunities and Branch Locations
Table 12-14: Kinderland Indonesia Curriculum Including Type of Program (Children Music Program, KinderFit and Chinese Integrated Curriculum) and Description
Table 12-15: Company Profile of Umalas Kids Club Including Company Overview, USP, Business Strategies, Enabling Environment, Fees and Admissions, Daily Routine, Working Hours and Branch Locations
Table 12-16: Umalas Kids Club Early Years Foundation Stage (EYFS) Frameworks Play-Based Curriculum Include Stages and Description
Table 12-17: Company Profile of Little March Daycare Including Company Overview, Business Strategies, Number of Kids Handled per Month, Number of New Admissions in 2017, Number of Caregivers/Handlers, Fee, Featured Activities, Revenues, Working Hours and Branch Location
Table 12-18: Little March Daycare Basic Means (Amenities, Security and Cleanliness; Nutritious and Varied Food)
Table 12-19: Company Profile of Tsabitha Daycare Including Company Overview, Number of Kids Handled per Month, Number of New Admissions in 2017, Number of Caregivers/Handlers, Educational Qualifications, Fee, Special Features, Revenues, Working Hours and Branches
Table 12-20: Tsabitha Daycare Baby and Toddler Costing (Registration Fee, Deposits Fee, Monthly Coverage Cost) on the Basis of Price in USD/IDR, 2016-2017
Table 12-21: Tsabitha Daycare Center Basic Amenities, 2016-2017
Table 12-22: Company Profile of Club Merby Daycare Including Company Overview, Number of Kids Handled per Month, Number of Teachers, Fee, Amenities, Revenues, Operational Hours, Level Training and Branch Locations
Table 12-23: Club Merby Daycare Center Training Listing Including Type of Training (Literacy Training, English Training and Painting Training) and Number of Days Scheduled
Table 12-24: Company Profile of Pusteblume Daycare Including Company Overview, USP, Business Strategies, Programs Offered, Number of Kids Handled per Month, Number of Caregivers/Handlers, Fee, Facilities, Revenues, Working Hours and Branch Locations
Table 12-25: Pusteblume Daycare Programs Including Type of Program (Baby Program and Toddler Program), Overview and Facilities Provided
Table 12-26: List of Indonesia Pre-Schools providing Daycare Services Including Name, Age, Fees, Admissions Checklist and Campus Locations for the academic year 2016-2017
Table 13-1: Indonesia Daycare Market Projected Future Outlook and Rationale on the Basis of Revenues, 2017-2021
Table 13-2: Indonesia Daycare Market Supporting Growth Factors in Future, 2017-2021
Table 13-3: Indonesia Daycare Market Projected Future Outlook by Type of Daycare (Monthly and Daily and Others) on the Basis of Revenues in USD Million, 2021
Table 14-1: Recommendations for Indonesia Daycare Market Including Rationale and Implementation
Table 14-2: Curriculum Suggestions in Indonesia on the Basis of Age Group (Infants, Toddlers, Playgroup and Nursery) and Description
Table 14-3: Recommendations for Child Care Environment in Indonesia Including Age of Child, Child Staff Ratio and Maximum Group Size
Table 14-4: NAEYC Staff-to-Child Ratio Accrediations, 2017
Table 14-5: Recommended Breakfast, Lunch and Evening Snack Sample Items
Table 15-1: Indonesia Average Monthly Non-Food Expenditure per Capita in terms of USD and Rationale, 2011-2021
Table 15-2: Number of Daycare Centers in Indonesia and Rationale, 2011-2021
Table 15-3: Female Working Population of Indonesia in Million and Rationale, 2011-2021
Table 15-4: Number of Live Births in Indonesia in Thousands and Rationale, 2011-2021
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