Japan Car Rental Market Outlook to 2027F

By Market Structure (Organized and Unorganized), By Type of Vehicle (Small Cars/ Hatchbacks, Sedans, SUVs and Others) and By Booking Mode (Online and Offline)



Product Code:KROD70

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Published on

December 2022

Total pages


About the Report

About the Report

The report provides a comprehensive analysis of the potential of the Car Rental Market in Japan. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

The Japan Car Rental Market segmentations include by market structure, by type of vehicles, by ICE/EV, by region, by mode of booking, by client, and by pick-up; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Japan Car Rental Market is forecasted to grow at a robust CAGR in the period of 2022P-2027F, owing to the increased internet and smartphone penetration, rising population and increasing demand from tourists for business and leisure purposes hiring rental cars.

Japan Car Rental Market Revenue

  • The growing penetration rate of the internet and smartphones are driving more people to rent a car as the services are mainly provided through online platforms.
  • Average rental price per day per fleet has increased due to falling in new car sales owing to the shortage of semiconductor chips in the automotive sector and increasing fuel prices.

Key Trends by Market Segment:

By Market Structure: Most tourists prefer the organised sector as they look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.

Japan Car Rental Market Segmentation By Market Structure

By Type of Vehicle: Toyota Corolla, Ford Mustang and Toyota Prius are the most popular car models in the market. Small cars/hatchbacks and sedans have the highest market share among other types of vehicles in the country.

Japan Car Rental Market By Type of Vehicle

Competitive Landscape

In Japan Car Rental Market there are about ~ players operating in the overall market, and top ~ players accounted ~% share in the market in terms of revenue. The major parameters on which these players compete include Number of Fleet Size, Pricing, locations served, Type of fleets, and many more.

Japan Car Rental Market Competitive Landscape

Future Outlook

The Japan Car Rental market is projected to show a significant growth of CAGR ~% in the forecasted period of 2022P-2027F, with increase in travel expenditure, rising demand for rental cars, increased internet and smartphone penetration, rising population and increasing demand from tourists for business and leisure purposes hiring rental cars.

Scope Of The Report

Scope of the Report

By Market Structure

Organized market

Unorganized market

By Type of Vehicles

Small Cars/ Hatchbacks





ICE (Internal Combustion Engine)

Electric Vehicles

By Region




By Mode of Booking



By Client



By Pick-up

Off- Airport


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Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Car Rental Service Providers
  • Car Rental Companies aiming to establish in the Japan
  • Japan automotive industries
  • Government Bodies & Regulating Authorities
  • Venture Capitalist targeting the car rental market
  • Automotive industry association
  • Car Manufacturers
  • Existing Car Rental Companies
  • OEM Dealerships
  • New Market Entrants
  • Investors
  • Car Rental Associations

Time Period Captured in the Report

  • Historical Period: 2017-2022P
  • Base Year: 2022P
  • Forecast Period: 2022P-2027F


Major Players

  • Toyota Rent-a-Car
  • Nippon Rent-a-Car
  • Orix Rent-a-Car
  • Times Car Rental
  • Nissan Rent-a-Car
  • Smile Rental Car
  • NicoNico Rent a Car
  • JR Rent-a-Car
  • Sky Rent-a-Car

Table of Contents

Table of Contents

1. Executive Summary

2. Japan Car Rental Market Overview

2.1 Taxonomy of the Japan Car Rental Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for the Japan Car Rental Market

2.5 Growth Drivers of the Japan Car Rental Market

2.6 Issues and Challenges of the Japan Car Rental Market

2.7 Impact of COVID-19 on the Japan Car Rental Market

2.8 SWOT Analysis

3. Japan Car Rental Market Size, 2017 – 2022

4. Japan Car Rental Market Segmentation

4.1   By Car Type, 2017 - 2022

4.2 By End User, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 Toyota Rent-a-Car

5.3.2 Nippon Rent-a-Car

5.3.3 Orix Rent-a-Car

5.3.4 Times Car Rental

5.3.5 Nissan Rent-a-Car

5.3.6 Smile Rental Car

5.3.7 NicoNico Rent a Car

6. Future Japan Car Rental Future Market Size, 2022 – 2027

7. Future Japan Car Rental Future Market Segmentation

7.1   By Car Type, 2022 - 2027

7.2 By End User, 2022 – 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: 

Our team will initially create an ecosystem for all the entities in the Car Rental Market that are providing car rental and leasing services in Japan Market.

Step 2: Market Building: 

In the next step, we have referred to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information such as type of market structure, consumption in terms of value, and fleet size other areas to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.

Step 3: Validating and Finalizing: 

Later our team will conduct a series of Interviews with multiple C-Level Executive and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.

Step 4: Research Output: 

Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Japan Car Rental Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behaviour, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.

Frequently Asked Questions

Frequently Asked Questions

01 What is the Study Period of this Market Report?

The Japan Car Rental Market is covered from 2017–2027 in this report, including a forecast for 2022P-2027F.

02 What are the Key Factors Driving the Japan Car Rental Market?

Increase in travel expenditure, rising demand for rental cars, increased internet and smartphone penetration, rising population and increasing demand from tourists for business and leisure purposes hiring rental cars.

03 What is the Future Growth Rate of the Japan Car Rental Market?

The Japan Car Rental Market is expected to witness a CAGR of ~% over the next five years.

04 Which sector contributes more revenue in the Japan Car Rental Market?

The Organized Sector contributes more revenue to the Japan Car Rental Market.

05 Who are the Key Players in the Japan Car Rental Market?

Toyota Rent-a-Car, Nippon Rent-a-Car, Orix Rent-a-Car and Times Car Rental are the key players in the Japan Car Rental Market.

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