DIVERSITY & INCLUSION

Diversity & Inclusion Program Effectiveness Survey

HR leaders, DEI program owners, and talent heads evaluate, compare, and navigate inclusion initiatives, program reach, and workforce equity metrics, so you can sharpen program positioning, fix retention gaps, and benchmark conversion across underrepresented talent segments.

Pan-India sample
Employees & HR Leaders (DEI Decision-Makers)
15-20 min
Talk to a Survey Consultant
Program reach & drop-offsIdentify where inclusion initiatives lose participation across specific employee segments.
Equity gaps & benchmarksMeasure representation shortfalls and rank DEI program outcomes by workforce tier.
TRUSTED BY LEADING BRANDS
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CONTEXT & RELEVANCE

Why run this survey now

Most Chief People Officers don't lose diverse talent purely on compensation. They lose them due to uneven sponsorship access, opaque promotion criteria, manager bias in performance cycles, psychological safety gaps, and ERG programs disconnected from career outcomes, none of which fully show up in engagement survey scores or attrition dashboards.

If you are...

  • Chief People Officer, enterprise
  • D&I program lead, scaling
  • Talent acquisition head, underrepresented hiring
  • CHRO, board reporting pressure
  • Business unit head, inclusion mandate

You're likely facing...

  • Program spend vs. retention gap
  • Promotion equity: perception vs. data
  • ERG participation, no career linkage
  • Inclusion scores flat across cycles
  • Board metrics without causal drivers

This will help answer...

  • Inclusion drivers beyond policy compliance
  • Attrition stage by demographic segment
  • Program impact by employee cohort
  • Sponsorship access vs. advancement rate
  • Switching triggers for diverse talent

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete D&I program journey from policy design to sustained workforce impact.

TENETS 01

Program Awareness

  • Employee awareness across seniority levels
  • Communication channel reach, frequency
TENETS 02

Leadership Commitment

  • Senior leader visibility in D&I initiatives
  • Accountability structures, sponsorship signals
TENETS 03

Inclusion & Belonging

  • Day-to-day belonging across identity groups
  • Psychological safety, voice equity
TENETS 04

Equity & Fairness

  • Pay equity perception, promotion fairness
  • Bias in performance review processes
TENETS 05

Program Effectiveness

  • Perceived impact of training, ERGs, mentoring
  • Behavior change attribution, program ROI signals
TENETS 06

Representation & Hiring

  • Diverse slate practices, sourcing channel gaps
  • Representation targets, pipeline conversion rates
TENETS 07

Retention & Advancement

  • Attrition risk among underrepresented groups
  • Sponsorship access, career mobility barriers
TENETS 08

Measurement & Accountability

  • D&I KPI tracking, reporting cadence
  • Goal-setting rigor, consequence structures

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
How many respondents do you need?
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Target audience
Who should we survey?
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Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Diversity & Inclusion Program Effectiveness Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across workforce segments and program cohorts.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Measuring inclusion sentiment across demographic cohorts.
2
Ranking program effectiveness by employee level and tenure.
3
Benchmarking participation rates across business units.
Deliverables
Inclusion index scores
Program gap matrix
Cohort benchmarks
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Frontline and field employees with low digital access.
2
Quick pulse across distributed regional office locations.
Deliverables
Frontline coverage data
Regional sentiment splits
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
Senior leadership cohorts requiring confidential program feedback.
2
Underrepresented groups needing trust-based interview conditions.
Deliverables
Leadership perception maps
Barrier identification reports
OPTIONAL
FGDs
Deliverables
Themes and verbatims
Program concept feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quantitative layer, supported by CATI for frontline and field employees with limited digital access.
Consider adding: F2F interviews for senior leadership and underrepresented cohorts, plus FGDs to pressure-test program messaging and surface barriers that scaled surveys cannot isolate.

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
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$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the diversity and inclusion program space.

CASELET 1

Inclusion perception gaps across workforce segments & levels (India)

CASELET 2

Manager behavior & D&I program messaging resonance (Pan-India)

Inclusion perception gaps across workforce segments & levels (India)

OBJECTIVE

A large professional services firm needed to isolate where mid-career women and employees from underrepresented communities diverged from majority-group peers on psychological safety, sponsorship access, and promotion-readiness perception across three seniority bands.

WHAT WE DID

Ran a structured quantitative survey across 1,200 employees in six cities, capturing belonging scores, manager advocacy ratings, visibility in high-stakes projects, and self-reported barriers to advancement, segmented by gender, community, and grade band.

DELIVERED

A segment-level perception gap map , a ranked barrier inventory by identity group and seniority band, and a set of intervention priority corridors tied to the moments where inclusion scores dropped most sharply across the employee lifecycle.
CASELET 1

Inclusion perception gaps across workforce segments & levels (India)

CASELET 2

Manager behavior & D&I program messaging resonance (Pan-India)

Inclusion perception gaps across workforce segments & levels (India)

OBJECTIVE

A large professional services firm needed to isolate where mid-career women and employees from underrepresented communities diverged from majority-group peers on psychological safety, sponsorship access, and promotion-readiness perception across three seniority bands.

WHAT WE DID

Ran a structured quantitative survey across 1,200 employees in six cities, capturing belonging scores, manager advocacy ratings, visibility in high-stakes projects, and self-reported barriers to advancement, segmented by gender, community, and grade band.

DELIVERED

A segment-level perception gap map , a ranked barrier inventory by identity group and seniority band, and a set of intervention priority corridors tied to the moments where inclusion scores dropped most sharply across the employee lifecycle.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between frontline employees, mid-level managers and senior leaders?

How will you measure program effectiveness beyond simple satisfaction ratings?

Will the survey map the full employee inclusion journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our talent retention and promotion equity outcomes?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

Book a Discovery Call