HR & WORKFORCE

Employee Engagement & Wellness Program Survey

HR leaders and People Operations teams evaluate, compare, and navigate engagement drivers, wellness program adoption, and retention signals across workforce segments, so you can sharpen program positioning, reduce attrition costs, and benchmark participation conversion.

Pan-India sample
Employees (Full-time, Manager to IC)
15-20 min
Talk to a Survey Consultant
Engagement friction & drop-offsIdentify where employees disengage, skip programs, or signal intent to leave.
Program ROI & segmentationBenchmark wellness participation rates across tenure, role level, and function.
TRUSTED BY LEADING BRANDS
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CONTEXT & RELEVANCE

Why run this survey now

Most HR and People leaders don't lose talent purely on compensation. They lose them due to unrecognized burnout signals, misaligned wellness program design, low manager trust, disconnected recognition cadences, and unclear growth visibility, none of which fully show up in exit interview data or annual engagement scores.

If you are...

  • CHRO or People head
  • Total rewards program owner
  • Workforce planning lead
  • HR business partner team
  • CFO reviewing benefits spend

You're likely facing...

  • Wellness spend vs. utilization gap
  • Engagement scores flat, attrition rising
  • Programs = generic, not role-specific
  • Manager trust: reported vs. actual
  • Retention risk: mid-tenure segment

This will help answer...

  • Engagement drivers beyond pay
  • Wellness program utilization gaps
  • Segment-level burnout risk
  • Recognition vs. retention correlation
  • Attrition triggers by tenure band

RESEARCH THEMES

What This Survey Investigates

Eight interconnected research themes that map the complete employee journey from onboarding to sustained advocacy.

TENETS 01

Engagement Baseline

  • Current engagement score drivers
  • Role clarity, purpose alignment
TENETS 02

Wellness Program Reach

  • Program awareness across workforce tiers
  • Participation rates by function
TENETS 03

Manager Effectiveness

  • Feedback frequency, quality perception
  • Psychological safety signals
TENETS 04

Burnout & Workload

  • Overload signals across seniority bands
  • Recovery time, boundary norms
TENETS 05

Benefits & Perceived Value

  • Benefits utilisation vs. stated priority
  • Gaps in mental, physical, financial cover
TENETS 06

Retention & Intent

  • 12-month stay or leave signals
  • Flight risk triggers by tenure band
TENETS 07

DEI & Belonging

  • Inclusion perception across demographic groups
  • Equity gaps in recognition, advancement
TENETS 08

Program ROI & Advocacy

  • Perceived program impact on productivity
  • Employee Net Promoter Score signals

SAMPLING STRATEGY

Tell us about your ideal sample

Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.

Sample size
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Target audience
Who should we survey?
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Region
Which regions should we cover?
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Segments
How should we slice the data?
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Discuss sample plan

METHODOLOGY

Survey approach

For the Employee Engagement and Wellness Program Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification across workforce segments and geographies.

PRIMARY
Online web surveySelf-administered survey shared via email / panels to capture structured responses at scale.
Best for
1
Measuring engagement scores across departments and tenure bands.
2
Ranking wellness program utilisation and satisfaction drivers.
3
Benchmarking burnout risk by role level and function.
Deliverables
Engagement score matrix
Wellness driver ranking
Segment gap report
OPTIONAL
CATI (phone survey)Interviewer-led telephone interviews to reach owners who are harder to get online.
Best for
1
Frontline and deskless workers with low digital access.
2
Quick pulse across distributed sites and shift teams.
Deliverables
Frontline coverage data
Site-level diagnostics
SELECTIVE
Face-to-faceOn-ground surveys or interviews in key industrial clusters or high-value cohorts.
Best for
1
High-attrition cohorts requiring sensitive wellbeing verification.
2
Plant or warehouse teams in low-connectivity locations.
Deliverables
Cohort wellbeing maps
Attrition risk profiles
OPTIONAL
FGDs
Deliverables
Barrier themes report
Messaging concept feedback
OPTIONAL
Mixed surveysAny 4-mode combo Online + CATI + F2F + FGDs to maximise reach and representation. Mode-specific quotas and weighting for clean comparisons.
Deliverables
Unified dataset
Mode-adjusted analytics
Our Recommendation
Start with: Online web survey as the core quant layer, covering corporate, hybrid, and remote employee segments with department and tenure-band quotas built in.
Consider adding: CATI for frontline and shift-based workers with low digital access, and FGDs to pressure-test wellness program redesign concepts before rollout.

EXECUTION PROCESS

How we execute

A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.

Define the decision frame

Confirm objectives, target cohorts, geographies, and reporting cuts

Step 01

Define the decision frame

Design the instrument

Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)

Step 02

Design the instrument

Lock the questionnaire

Review wording, sequencing, LOI, and competitive context; approve final version

Step 03

Lock the questionnaire

Pilot and calibrate

Test comprehension and ease quality; refine quotas and remove friction where needed

Step 04

Pilot and calibrate

Run fieldwork

Execute collection with active quota management and feasibility controls

Step 05

Run fieldwork

Assure quality

Dedupe, attention checks, speed/consistency rules, removals with audit trail

Step 06

Assure quality

Prepare the dataset

Clean data and deliver codebook/variable definitions

Step 07

Prepare the dataset

Analyse and synthesise

Driver ranking, leakage diagnostics, pricing bands, segment insights

Step 08

Analyse and synthesise

Deliver and align

Executive deck (optional dashboard) and leadership readout with recommendations

Step 09

Deliver and align

COMMERCIAL TERMS

Request a Commercial Proposal

Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.

Select Sample Size

100

Geography

  • India
  • APAC (Singapore, Vietnam, Philippines, Indonesia, Australia, NZ, Japan, Thailand)
  • Middle East (UAE, KSA, Qatar, Bahrain, Oman, Kuwait)
  • North America (US, Canada)
  • Europe
  • Africa (South Africa, Kenya, Nigeria, Egypt, Algeria)
  • LATAM (Brazil, Mexico)

Select Mode of Survey

  • Online
  • CATI
  • Online FGD (5 people per FGD)
  • F2F

Length of the Interview

  • Select
  • 0-15
  • 16-20
  • 21-30
  • 31-45
  • 46-60
  • Custom
Indicative Estimate
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$0.00

+ applicable taxes

Proposal turnaround typically 24–48 hours

Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.

REFERENCE CASELETS

Reference

Real-world examples of survey work in the employee engagement and wellness space.

CASELET 1

Wellness program uptake & participation barriers (Pan-India)

CASELET 2

Manager-driven engagement levers & team trust signals (West India)

Wellness program uptake & participation barriers (Pan-India)

OBJECTIVE

A mid-size IT services firm needed to identify why desk-based employees and field-based employees differed sharply in wellness program participation rates , and which structural or cultural barriers were suppressing voluntary enrollment across both cohorts.

WHAT WE DID

Ran a quantitative survey across 6 cities with 480 respondents, capturing program awareness levels, enrollment triggers, dropout points, manager influence scores, and perceived relevance of each wellness module by role type and tenure band.

DELIVERED

A participation barrier map by employee segment, a ranked friction list across enrollment stages, and a module relevance framework identifying which wellness offerings resonated by tenure band and work arrangement type.
CASELET 1

Wellness program uptake & participation barriers (Pan-India)

CASELET 2

Manager-driven engagement levers & team trust signals (West India)

Wellness program uptake & participation barriers (Pan-India)

OBJECTIVE

A mid-size IT services firm needed to identify why desk-based employees and field-based employees differed sharply in wellness program participation rates , and which structural or cultural barriers were suppressing voluntary enrollment across both cohorts.

WHAT WE DID

Ran a quantitative survey across 6 cities with 480 respondents, capturing program awareness levels, enrollment triggers, dropout points, manager influence scores, and perceived relevance of each wellness module by role type and tenure band.

DELIVERED

A participation barrier map by employee segment, a ranked friction list across enrollment stages, and a module relevance framework identifying which wellness offerings resonated by tenure band and work arrangement type.

FREQUENTLY ASKED QUESTIONS

Common Questions

Answers to frequently asked questions about this survey mandate.

What decisions will this survey enable?

Who is the buyer vs who are the respondents?

Can we see differences between frontline employees, mid-level managers and senior leaders?

How will you measure wellness program satisfaction beyond simple ratings?

Will the survey map the full employee wellness journey and drop-offs?

Can this survey inform product and pricing strategy?

How will findings improve our retention and workforce productivity outcomes?

Still have questions?

Schedule a discovery call to discuss your specific needs and get a custom quote.

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