CONTEXT & RELEVANCE
Why run this survey now
Most HR and people leaders don't lose employee performance purely on goal misalignment. They lose it due to inconsistent review cycles, manager bias in ratings, disconnected compensation linkage, low system adoption, and unclear calibration norms, none of which fully show up in HRIS dashboards or annual engagement scores.
If you are...
You're likely facing...
This will help answer...
RESEARCH THEMES
What This Survey Investigates
Eight interconnected research themes that map the complete performance management journey from system adoption to sustained behavioural change.
SAMPLING STRATEGY
Tell us about your ideal sample
Help us understand your target respondent profile. Select what applies, we'll design the optimal sample plan based on your inputs.
METHODOLOGY
Survey approach
For the Performance Management System Usage Survey, we recommend a quant-first design with flexible data-collection modes to balance reach, depth, and verification.
EXECUTION PROCESS
How we execute
A proven 9-step process from scoping to delivery, designed to ensure quality, speed, and actionable insights.
Define the decision frame
Confirm objectives, target cohorts, geographies, and reporting cuts
Define the decision frame
Design the instrument
Build workstream modules mapped to outputs (drivers, friction, pricing, retention, trust)
Design the instrument
Lock the questionnaire
Review wording, sequencing, LOI, and competitive context; approve final version
Lock the questionnaire
Pilot and calibrate
Test comprehension and ease quality; refine quotas and remove friction where needed
Pilot and calibrate
Run fieldwork
Execute collection with active quota management and feasibility controls
Run fieldwork
Assure quality
Dedupe, attention checks, speed/consistency rules, removals with audit trail
Assure quality
Prepare the dataset
Clean data and deliver codebook/variable definitions
Prepare the dataset
Analyse and synthesise
Driver ranking, leakage diagnostics, pricing bands, segment insights
Analyse and synthesise
Deliver and align
Executive deck (optional dashboard) and leadership readout with recommendations
Deliver and align
COMMERCIAL TERMS
Request a Commercial Proposal
Pricing depends on cohort, geography, sample size, approach, LOI, and deliverables. Configure below for an indicative estimate.
Select Sample Size
Geography
Select Mode of Survey
Length of the Interview
+ applicable taxes
Cost Breakdown
Note: Estimate is indicative only. Final pricing is subject to scope finalization after discovery call.
REFERENCE CASELETS
Reference
Real-world examples of survey work in the performance management and HR technology space.
OBJECTIVE
WHAT WE DID
DELIVERED
Goal-setting & review cycle friction mapping (India)
Continuous feedback adoption & manager capability gap study (India)
OBJECTIVE
A mid-size HR technology platform needed to map how individual contributors and people managers experience the annual review cycle , specifically where goal alignment breaks down and where rating calibration creates disengagement.
WHAT WE DID
Ran a structured quant survey across 420 respondents in IT services, BFSI, and manufacturing , capturing goal-setting frequency, manager feedback quality, calibration fairness perception, and system usability scores at each stage of the review cycle.
DELIVERED
A friction list ranked by review stage, a segment framework separating manager and individual contributor pain clusters, and a set of message territories tied to the moments where platform intervention scores highest.
FREQUENTLY ASKED QUESTIONS
Common Questions
Answers to frequently asked questions about this survey mandate.
What decisions will this survey enable?
Who is the buyer vs who are the respondents?
Can we see differences between small-business users, mid-market users and enterprise users?
How will you measure platform preference beyond simple ratings?
Will the survey map the full performance review cycle and drop-offs?
Can this survey inform product and pricing strategy?
How will findings improve our platform renewal and expansion pipeline?
Still have questions?
Schedule a discovery call to discuss your specific needs and get a custom quote.