APAC hiking gear equipment market size, share, growth drivers, trends, opportunities & forecast 2025–2030

APAC Hiking Gear Equipment Market Overview

• The APAC Hiking Gear Equipment Market is valued at USD 6.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of outdoor activities, rising disposable incomes, and a growing awareness of health and wellness among consumers. The market has seen a surge in demand for high-quality and innovative hiking gear, catering to both casual hikers and serious outdoor enthusiasts.
• Key players in this market include China, Japan, and Australia, which dominate due to their vast natural landscapes, established outdoor culture, and significant investments in tourism and recreational activities. These countries have a strong infrastructure for outdoor sports, making them attractive destinations for both local and international hikers.
• The Indian government introduced the “Guidelines for Eco-Tourism in Forest and Wildlife Areas, 2021” issued by the Ministry of Environment, Forest and Climate Change. These guidelines promote sustainable hiking practices by encouraging the use of eco-friendly gear and mandating compliance with environmental standards for equipment used in protected areas. Manufacturers and sellers are required to adhere to sustainability criteria, including the use of recyclable materials and reduced plastic packaging, to minimize environmental impact and support responsible tourism.

APAC Hiking Gear Equipment Market Segmentation

By Type:The hiking gear equipment market can be segmented into various types, including Tents, Backpacks, Footwear, Clothing, Accessories, Navigation & Safety Devices, Sleeping Bags & Mats, and Others. Each of these subsegments caters to specific needs of hikers, with varying levels of demand based on consumer preferences and outdoor activity trends. The market is witnessing increased demand for modular and multi-functional accessories, as well as rapid innovation in apparel segments with sustainable fibers and performance textiles.

The Backpacks subsegment is dominating the market due to the increasing trend of adventure tourism and outdoor activities. Consumers are increasingly seeking durable, lightweight, and functional backpacks that can accommodate various hiking needs. The rise in individual hiking and group trekking activities has further fueled the demand for high-quality backpacks, making them a staple in the hiking gear market.

By End-User:The market can also be segmented based on end-users, including Individual Hikers, Adventure Tourists, Educational Institutions, Corporate Groups, Outdoor Clubs & Associations, and Others. Each segment reflects different consumer behaviors and preferences, influencing the types of products that are in demand. The market is seeing a notable increase in demand from individual consumers due to rising health consciousness and a preference for outdoor recreational activities.

The Individual Hikers segment is the largest due to the growing number of people engaging in hiking as a recreational activity. This trend is supported by increased health consciousness and the desire for outdoor experiences, leading to a higher demand for hiking gear tailored to individual needs.

APAC Hiking Gear Equipment Market Competitive Landscape

The APAC Hiking Gear Equipment Market is characterized by a dynamic mix of regional and international players. Leading participants such as The North Face, Columbia Sportswear, Patagonia, Merrell, Salomon, Arc'teryx, Kathmandu Holdings, Black Diamond Equipment, Mountain Hardwear, Osprey Packs, Mammut, MSR (Mountain Safety Research), Big Agnes, Sea to Summit, Outdoor Research, Montbell, Snow Peak, Toread Holdings Group, Kailas, Decathlon contribute to innovation, geographic expansion, and service delivery in this space.

APAC Hiking Gear Equipment Market Industry Analysis

Growth Drivers

• Increasing Outdoor Activities:The APAC region has seen a significant rise in outdoor activities, with participation rates increasing by 15 million individuals annually. According to the Asia Outdoor Association, the number of outdoor enthusiasts reached 150 million in future. This surge is driven by urbanization and a growing middle class, leading to increased demand for hiking gear. The outdoor recreation market in APAC is projected to contribute approximately USD 30 billion to the economy in future, further fueling hiking gear sales.
• Rising Health Consciousness:Health awareness in the APAC region is on the rise, with 60% of the population engaging in regular physical activities, according to the World Health Organization. This trend is particularly evident among millennials and Gen Z, who prioritize fitness and outdoor experiences. The fitness equipment market is expected to grow by USD 10 billion in future, indicating a direct correlation with increased spending on hiking gear as consumers seek healthier lifestyles through outdoor activities.
• Growth of Eco-Tourism:Eco-tourism is rapidly expanding in APAC, with the sector projected to grow by 20% annually, reaching USD 300 billion in future. Countries like Thailand and New Zealand are leading this trend, promoting sustainable travel experiences. This growth is driving demand for eco-friendly hiking gear, as consumers increasingly seek products that align with their environmental values. The rise in eco-tourism is expected to significantly boost sales of sustainable hiking equipment in the region.

Market Challenges

• High Competition:The APAC hiking gear market is characterized by intense competition, with over 200 brands vying for market share. Major players like The North Face and Columbia Sportswear dominate, making it challenging for new entrants. The competitive landscape is further complicated by aggressive pricing strategies, with discounts averaging 20% during peak seasons. This saturation can lead to reduced profit margins and increased marketing costs for companies trying to differentiate their products.
• Price Sensitivity Among Consumers:Price sensitivity remains a significant challenge in the APAC hiking gear market, particularly in developing countries. A survey by the Asia Pacific Retailers Association indicated that 70% of consumers prioritize affordability over brand loyalty. With average disposable incomes projected to rise by only 3% in future, many consumers are opting for lower-priced alternatives, impacting sales of premium hiking gear. This trend necessitates strategic pricing and value propositions from manufacturers.

APAC Hiking Gear Equipment Market Future Outlook

The APAC hiking gear market is poised for dynamic growth, driven by increasing outdoor participation and a shift towards sustainable practices. As consumers become more environmentally conscious, brands that prioritize eco-friendly materials and production methods will likely gain a competitive edge. Additionally, the rise of digital platforms for retail is expected to enhance accessibility, allowing brands to reach a broader audience. Innovations in smart gear and customization options will further attract tech-savvy consumers, shaping the future landscape of the market.

Market Opportunities

• Expansion into Emerging Markets:Emerging markets in Southeast Asia, such as Vietnam and Indonesia, present significant growth opportunities. With a combined population of over 300 million and increasing disposable incomes, these regions are expected to see a 25% rise in outdoor activity participation in future, driving demand for hiking gear.
• Development of Sustainable Products:The demand for sustainable hiking gear is on the rise, with consumers willing to pay up to 15% more for eco-friendly products. Companies that invest in sustainable materials and practices can tap into this growing market segment, potentially increasing their market share and brand loyalty among environmentally conscious consumers.