Competition Benchmarking in Saudi Arabia Online Car Wash Market

Saudi Arabia’s Desert Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to Collectively offer Opportunities for Car Wash among Online Players in Future)

Region:Middle East

Author(s):Deepanshu Arora

Product Code:KR911

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Published on

November 2019

Total pages

70

Table of Content

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About the Report

About the Report

The report titled "Competition Benchmarking in Saudi Arabia Online Car Wash Market - Saudi Arabia’s Desert Conditions, Increasing Car Parc and Strong Demand for Luxury Cars to Collectively offer Opportunities for Car Wash among Online Players in Future)" provides a comprehensive analysis on overview of car wash and car care industry in Saudi Arabia. The report covers various aspects including market overview and size, online car wash market size by Gross Transaction Value (GTV), business model / operating model and comparative landscape of major mobile app aggregators including cross comparison, strengths and weaknesses and company profiles of major mobile app aggregators.



Saudi Arabia Car Wash Market Overview
Due to less technological advancements, the country was observed with traditional bucket car washing and stationary car washing methods. During this phase, people were observed with more of cars and unwanted waiting in queues for car wash. The car wash market is being dominated by large chunk of unorganized / independent car wash / car maintenance service providers which consume large quantity of water thus, leading to water wastage. Car wash and car care business in the country evolved after the introduction of several online mobile app aggregators that tend to connect users with car wash service providers. Later on, the Companies focused towards providing different type of car wash services such as steam wash, car waxing and polishing, waterless car wash. Apart from that, they specialize in providing road side assistance and car maintenance. Growing number of cars as well as the economic development in the KSA has made it one of the most promising markets in the car wash industry.
Saudi Arabia Online Car Wash Market Size
Car wash industry in the KSA has been growing along with the growing need for enhanced car wash and car care products, solutions and services. The car wash business has taken off in the Middle East region owing to the difficult weather conditions in the region including sandstorms thereby, leading to significant need for intensive cleaning and car maintenance services. The online car wash market of KSA was observed to generate a gross transaction value (GTV) of close to SAR 3.0 million in the year 2018 including online car wash services via both service centers and mobile car washing.
Comparative Landscape in Saudi Arabia Online Car Wash Market
Competition within the KSA online car wash market was observed as highly fragmented with the presence of mobile app aggregators who provide an online platform where customers can avail car maintenance services from listed service providers / centers across the country. The market is presently operating at a nascent stage as the concept of booking car wash via mobile application is fairly new in the market. As a result of which, there is no dominant player in terms of car washing within the Kingdom as they receive limited bookings on a daily basis. Some of leading online car maintenance aggregators operating in the KSA include CarSpa, CarHub, Morni, Ezhalha, Luz Car Wash and others. Parameters on the basis of which companies compete include service portfolio, service points/service providers, pricing, user reviews and feedback, user friendly mobile application, number of app downloads / active user base / popularity and key clientele.
Key Segments Covered
  • Car Wash Services
  • Car Wash via Service Center
  • Mobile Wash Service at Doorstep
Key Target Audience
  • Independent Car Wash Service Providers
  • Online Car Wash Service Providers
  • Mobile Car Wash Service Providers
  • Car Maintenance and Car Care Service Providers
  • Car Wash Equipment Players
  • OEM Service Stations
  • Multi-Brand Car Outlets
  • Private Equity and Venture Capitalists
Time Period Captured in the Report:
  • Market Size - 2018
Companies Covered:
  • CarSpa
  • Ezhalha
  • Car Hub
  • Morni
Key Topics Covered in the Report
  • Saudi Arabia Car Wash Market Overview and Size
  • Saudi Arabia Online Car Wash Market Size By Gross Transaction Value, 2018
  • Business Model / Operating Model in Saudi Arabia Online Car Wash Market
  • Competitive Scenario of Major Car Wash Service Providers Operating in the Saudi Arabia Online Car Wash Market
  • Strengths and Weaknesses of Major Car Wash Service Providers (CarSpa, Ezhalha, Car Hub and Morni) Operating in Saudi Arabia Online Car Wash Market
  • Company Profile of Major Mobile App Aggregators (CarSpa, Ezhalha, CarHub and Morni) Operating in Saudi Arabia Online Car Wash Market
 
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

Products

Products

Key Segments Covered
  • Car Wash Services
  • Car Wash via Service Center
  • Mobile Wash Service at Doorstep


Companies

Companies Covered:
  • CarSpa
  • Ezhalha
  • Car Hub
  • Morni

Table of Contents

Table of Contents

1. Executive Summary
 
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Research Approach
2.4. Market Sizing Approach
2.5. Limitations
 
3. Market Overview and Size (Including Industry Cycle Graph – Introduction Phase, Growth Phase and Late Growth Phase)
3.1. Overview and Genesis for Offline and Online Car Wash Space (Overview, Car Wash Method, Major Car Wash Providers and Future Scenario)
3.2. Saudi Arabia Online Car Wash Market Size by Gross Transaction Value, 2018
Saudi Arabia Automotive Aftermarket Sales by Application (Periodic Maintenance, Body Repair and Mechanical Work for Passenger and Commercial Vehicles) by Revenue, 2018
Lifting Ban on Women Driving to further Boost Passenger Vehicle Sales in the Country (Including Male and Female Population Statistics of KSA by Region and Expected Female Drivers in the Country)
3.3. Business Model / Operating Model (Working Model, Revenue Streams for Car Wash Service at a Center and Car Wash via a Mobile Wash Service Provider)
 
4. Competition Benchmarking of Mobile App Aggregators
4.1. Competitive Scenario of Major Car Wash Service Providers (Competition Stage and Parameters on the Basis of which Car Wash Service Providers Compete in Saudi Arabia)
4.2. Strengths and Weaknesses of Major Car Wash Service Providers (CarSpa, Ezhalha, Car Hub and Morni)
4.3. Company Profile of Major Mobile App Aggregators (CarSpa, Ezhalha, CarHub and Morni) Including Parameters such as Company Overview, Business Strategies, Recent Developments, Operating Model, Average Ticket Size in SAR, Providing the Service through Owned Fleet or Individual Suppliers / Service Providers, Size of Fleet, Number of Suppliers under Umbrella, Service Portfolio (Including Average Prices in SAR as of 16th September 2019), Packages Offered, Cities of Operations in the KSA, Number of App Downloads, Number of Users on Application, Number of Bookings, Cancellation / Refund Rate, Team Structure and Hierarchy, Number of Employees, Contracts and Flexibility, After Sales Service and Quality Check Process for Car Service Platform)
4.3.1. CarSpa
4.3.2. Ezhalha
4.3.3. Car Hub
4.3.4. Morni

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List of Figure

Figure 3-1: Saudi Arabia (Offline and Online) Car Wash Industry Life Cycle
Figure 3-2: Total Number of New Car Registrations in the Saudi Arabia and Growth Rate in Percentage (%), 2016-2017
Figure 3-3: Saudi Arabia Online Car Wash Market Size on the Basis of Car Wash Service Center GTV and Mobile Wash Services GTV in SAR Million, 2018
Figure 3-4: Saudi Arabia Automotive Aftermarket Segmentation by Type of Spares (Tires, Lubricants, Batteries and Other Parts) on the Basis of Revenue in Percentage (%), 2018
Figure 3-5: Working Model in Saudi Arabia Online Car Wash Market
Figure 3-6: Business Model / Revenue Streams for Saudi Arabia Online Car Wash Market
Figure 4-1: CarSpa Mobile Application Including User Interface and Service Portfolio
Figure 4-2: Ezhalha Mobile Application Including User Interface and Service Portfolio
Figure 4-3: Car Hub Mobile Application Including User Interface and Service Portfolio
Figure 4-4: Morni Mobile Application Including User Interface and Service Portfolio


List of Table

Table 2-1: Sample Size Composition for Saudi Arabia Online Car Wash Market
Table 3-1: Introduction to Saudi Arabia Car Wash Market Including Overview, Car Wash Method, Major Car Wash Providers and Future Scenario
Table 3-2: Total Number of New Car Registrations in Saudi Arabia by Region (Al-Riyadh, Makkah Al-Mokarramah, Al-Madinah Al-Monawarah, Al-Qaseem, Eastern Region, Aseer, Tabouk, Hail, Northern Borders, Jazan, Najran, Al-Baha and Al-Jouf), 2016-2017
Table 3-3: Maximum Temperature in the Kingdom of Saudi Arabia by Region and Station in Degree Celsius (0C), January 2018-June 2018
Table 3-4: Maximum Temperature in the Kingdom of Saudi Arabia by Region and Station, in Degree Celsius (0C), July 2018-December 2018
Table 3-5: Rationale and Description for Saudi Arabia Online Car Wash Market Size on the Basis of Gross Transaction Value in SAR, 2018
Table 3-6: Saudi Arabia Automotive Aftermarket Segmentation by Type of Spares (Tires, Lubricants, Batteries and Other Parts) on the Basis of Revenue in USD Billion, 2018
Table 3-7: Saudi Arabia Automotive Aftermarket Sales by Application (Period Mainten-ance, Body Repair and Mechanical Work) for Passenger and Commercial Vehicles on the Basis of Revenue in USD Billion, 2018
Table 3-8: Population Statistics of Saudi Arabia by Major Regions (Makkah, Riyadh, the Eastern Province and Madinah) Including Total Population, Male Population and Female Population in Million, 2017 and Expected Female Drivers in Thousand by 2020
Table 4-1: Competition Scenario in Saudi Arabia Online Car Wash Market Including the Competition Stage and Parameters on the Basis of which Companies Compete
Table 4-2: Cross Comparison of the Major Players (CarSpa, Car Hub, Ezhalha and Morni) Operating in the KSA Online Car Wash Market Including Service through Owned Fleet or Suppliers, Owned Fleet Size, Total Number of Suppliers across Saudi Arabia (including all types of car maintenance services), Commission (%) Charged from the Service Provider, Number of App Downloads as of 16th September 2019, Number of Bookings Received on a Daily Basis, Cancellation / Refund Rate (%), Type of Car Wash Services and the Average Ticket Size in SAR for Car Wash and Mobile Wash Services
Table 4-3: Strengths and Weaknesses of Major Car Wash Service Providers such as CarSpa, Ezhalha, Car Hub and Morni Operating in Saudi Arabia Online Car Wash Market
Table 4-4: Company Profile of CarSpa
Table 4-5: Service Portfolio of CarSpa Riyadh for Steam Wash Services Including Supplier Name, Service Type, Service Description, Service Duration in Minutes and Price in SAR as of 16th September 2019
Table 4-6: Company Profile of Ezhalha
Table 4-7: Car Wash Service Portfolio of Ezhalha Including Service Type and Price in SAR as of 19th September 2019
Table 4-8: Company Profile of CarHub
Table 4-9: Car Wash Service Portfolio of Al Madina Road Center (associated with Car Hub) Including Service Type and Price in SAR as of 16th September 2019
Table 4-10: Company Profile of Morni

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