Germany Car Rental Market Outlook To 2027F

Segmented by Market Structure (Organized and Unorganized Market), By Type of Vehicles (Small Cars/Hatchbacks, Sedans, SUV and Others), By Mode of Booking (Online and Offline), By Pick-Up (On-Airport and Off-Airport)

Region:Europe

Author(s):

Product Code:KROD68

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Published on

December 2022

Total pages

70

About the Report

About the Report

The report provides a comprehensive analysis of the potential of Car Rental industry in Germany. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

Its market segmentations include by market structure, by type of vehicle, by ICE/ EV, by mode of booking, by pick-up, by client, by cities; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Germany Car Rental Market grew from approximately SAR ~ Mn in 2017 to approximately SAR ~ Mn in 2022 – is forecasted to grow further into SAR ~ Mn opportunity by 2027F, owing to the New Government Policies and new players in the market.

  • Growth rate of total car rental is going to increase over the period as car leasing becomes easier, and market penetration rates increase in the country.
  • With rising internet penetration and ownership of smartphones, it is expected that customers will make bookings online as it is more convenient for bookings with additional discounts and saving time.


Key Trends by Market Segment:

By Market Structure: There is a preference towards the organized sector as most of the tourists look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.


By Type of Vehicle:
The most popular car models in the market are VW, Mercedes, Opel, VW Up, Toyota Aygo, Polo, Opel Corsa, VW Golf, and Opel Astra. Small Car/ Hatchback has the highest market share among other types of vehicles in the country.



Competitive Landscape

In Germany Car Rental Market there are about ~ players operating in the overall market, and top 5 players accounted ~% share in the market in terms of revenue. The major parameters on which these players complete includes Number of Fleet Size, Pricing, locations Served, Type of fleets, and many more.



Future Outlook

The Germany Car Rental Market is projected to show a significant growth owing to increase in travel expenditure, rising demand for rental cars and short-term car leasing for personal choice. The growth rate of total fleet size is anticipated to increase over the period with surge in working class population to travel by cab aggregators avoiding public transportation along with government incentives and policies.

Key Trends by Market Segment: By Market Structure: There is a preference towards the organized sector as most of the tourists look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.

Scope Of The Report

Scope of the Report

By Market Structure

  • Organized market
  • Unorganized market

By Type of Vehicles

  • Small Cars/ Hatchbacks
  • Sedans
  • SUVs
  • Others

By ICE/EV

  • ICE (Internal Combustion Engine
  • Electric Vehicles

By Cities

  • Berlin
  • Hamburg
  • Munich
  • Others

By Mode of booking

  • Online
  • Offline

By Client

  • Business
  • Leisure

By Pick-up

  • Off–Airport
  • On-Airport
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Products

Products

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Car Rental Service Providers
  • Car Rental Companies aiming to establish in Germany
  • Germany’s automotive industries
  • Government Bodies & Regulating Authorities
  • Venture Capitalist targeting the car rental market
  • Automotive industry association
  • Car Manufacturers
  • Existing Car Rental Companies
  • OEM Dealerships
  • New Market Entrants
  • Investors
  • Car Rental Associations


Time Period Captured in the Report

  • Historical Year: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022– 2027F


Companies

Major Players Mentioned in the Report

  • Europcar
  • Sixt
  • Avis
  • Hertz
  • Alamo
  • Buchbinder
  • Budget

Table of Contents

Table of Contents

1. Executive Summary

2. Germany Car Rental Market Overview

2.1 Taxonomy of the Germany Car Rental Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for the Germany Car Rental Market

2.5 Growth Drivers of the Germany Car Rental Market

2.6 Issues and Challenges of the Germany Car Rental Market

2.7 Impact of COVID-19 on the Germany Car Rental Market

2.8 SWOT Analysis

3. Germany Car Rental Market Size, 2017 – 2022

4. Germany Car Rental Market Segmentation

4.1   By Car Type, 2017 - 2022

4.2 By End User, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 Europcar

5.3.2 Sixt

5.3.3 Avis

5.3.4 Hertz

5.3.5 Alamo

5.3.6 Buchbinder

5.3.7 Budget

6. Germany Car Rental Future Market Size, 2022 – 2027

7. Germany Car Rental Future Market Segmentation

7.1   By Car Type, 2022 - 2027

7.2 By End User, 2022 - 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2: Market Building: Collating statistics on number of fleets from each car Rental Company, ticket size and operational fleet size to compute overall revenue for car rental market. We will also review additional statistics to understand vehicle type and prices which can ensure accuracy behind the data points shared.

Step 3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek operational and financial information from company representatives.

Step 4: Research output: Our team will approach multiple companies providing car rentals and understanding fleet size, seasonal demands, consumer preference and other parameters which will support us validate statistics derived through bottom to top approach from car rental providers.

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The Germany Car Rental Market is covered from 2017–2027 in this report, including a forecast for 2022-2027.

What is the Future Growth Rate of the Germany Car Rental Market?

The Germany Car Rental Market is expected to witness a CAGR of ~% over the next five years.

What are the Key Factors Driving the Germany Car Rental Market?  

New Government Policies and Entry of EV Cars is likely to fuel the growth in the Germany Car Rental market.

Which is the Largest Car/Vehicle Type Segment within the Germany Car Rental Market?

The sedan car/vehicle type segment held the largest share of the Germany Car Rental Market in 2022.  

Who are the Key Players in the Germany Car Rental Market?  

SIXT SE, Enterprises Holdig Inc., Europcar, and AVIS are market leaders in Germany.


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