Indonesia Car Rental Market Outlook to 2027F
Segmented by Market Structure (Organized Market and Unorganized Market), By Type of Vehicles (Small Cars/Hatchbacks, Sedans, SUV and Others), By Mode of Booking (Online and Offline)

About the Report

About the Report

The report provides a comprehensive analysis of the potential of the Car Rental industry in Indonesia. The report covers an overview and genesis of the industry, and market size in terms of revenue generated.

Its market segmentations include By Market Structure, By Type of Vehicles, By ICE/EV, By Cities, By Mode of Booking, By Client, and By Pick-up; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.

Market Overview:

According to Ken Research estimates, the Indonesia Car Rental Market – which grew from approximately $ ~ Mn in 2017 to approximately $ ~ Mn in 2022 – is forecasted to grow further into a $ ~ Mn opportunity by 2027F, owing to the expansion of the tourism industry, on-demand transportation and the initiatives taken by the government.

  • Indonesia has the largest auto leasing market and car rental market in South East Asia.
  • In September 2021, Car-rental platform Zoomcar announced the launch of its operations in Indonesia and Vietnam to secure a stronger footprint in Southeast Asia.
  • Also in June 2022, Indonesia announced a “Digital Nomad” visa to allow remote workers to live there tax-free in an effort to boost tourism numbers back up to pre-pandemic highs. Such instances are helping the car rental market in the country.  

Key Trends by Market Segment:

By Market Structure: There is apreference towards the organized sector as most of the tourists look for legal documents and certifications of the vehicle to avoid security patrolling for safety measures.

By Mode of Booking:
Online platforms have been increasingly growing because they are connecting various vehicle sellers and groups like independent dealers as well as private owners with customers. These platforms are expanding their presence in the region to increase their market share and revenues.

By Client:
Leisure trips are projected to hold a significant market share with the increasing number of tourist arrivals contributing to increasing the country’s GDP as well.

Competitive Landscape

Future Outlook

Indonesia’s car rental market is projected to witness a CAGR of ~% between 2022 to 2027F. Travel & Tourism Industry in Indonesia is a major contributor to the GDP and employment of that country. It has become a key focus area for the Indonesian Government’s growth strategy.

The number of international travellers arriving in Indonesia has been on a constant rise over the years. This is expected to support the growth of the car rental market as travellers prefer booking cars in advance for their trips for the sake of convenience.

Scope Of The Report

Scope of the Report

By Market Structure

  • Organized market
  • Unorganized market

By Type of Vehicles

  • Small Cars/ Hatchbacks
  • Sedans
  • SUVs
  • Others


  • ICE (Internal Combustion Engine)
  • Electric Vehicles

By Region

  • Jakarta
  • Surabaya
  • Bali
  • Yogyakarta
  • Others

By Mode of Booking

  • Online
  • Offline  

By Client

  • Business
  • Leisure

By Pick-up

  • Off-Airport
  • On-Airport
Report scope can be customized per your requirements. Click here.



Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Car Rental Service Providers
  • Car Rental Companies aiming to establish in Indonesia
  • Indonesia’s automotive industries
  • Government Bodies & Regulating Authorities
  • Venture Capitalist targeting the car rental market
  • Automotive industry association
  • Car Manufacturers
  • Existing Car Rental Companies
  • OEM Dealerships
  • New Market Entrants
  • Investors
  • Car Rental Associations

Time Period Captured in the Report

  • Historical Period: 2017-2022
  • Base Period: 2022
  • Forecast Period: 2022-2027F


Major Players Mentioned in the Report

Car Rental Companies

  • The Hertz Corporation
  • Blue Bird Group
  • TRAC
  • Mitra Pinasthika Mustika Rent
  • Adi Sarana Armada Tbk
  • Avis
  • Europcar Indonesia
  • Globe Rent a Car

Table of Contents

Table of Contents

1. Executive Summary

2. Indonesia Car Rental Market Overview

2.1 Taxonomy of the Indonesia Car Rental Market

2.2 Industry Value Chain

2.3 Ecosystem

2.4 Government Regulations/Initiatives for the Indonesia Car Rental Market

2.5 Growth Drivers of the Indonesia Car Rental Market

2.6 Issues and Challenges of the Indonesia Car Rental Market

2.7 Impact of COVID-19 on the Indonesia Car Rental Market

2.8 SWOT Analysis

3. Indonesia Car Rental Market Size, 2017 – 2022

4. Indonesia Car Rental Market Segmentation

4.1   By Car Type, 2017 - 2022

4.2 By End User, 2017 - 2022

4.3 By Regional Split (North/East/West/South/Central), 2017 - 2022

5. Competitive Landscape

5.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

5.2 Strategies Adopted by Leading Players

5.3 Company Profiles – (Top 5 - 7 Major Players)

5.3.1 The Hertz Corporation

5.3.2 Blue Bird Group

5.3.3 TRAC

5.3.4 Mitra Pinasthika Mustika Rent

5.3.5 Adi Sarana Armada Tbk

5.3.6 Avis

5.3.7 Europcar Indonesia

5.3.8 Globe Rent a Car

6. Indonesia Car Rental Future Market Size, 2022 – 2027

7. Indonesia Car Rental Future Market Segmentation

7.1   By Car Type, 2022 - 2027

7.2 By End-User, 2022 - 2027

7.3 By Regional Split (North/East/West/South/Central), 2022 - 2027

8. Analyst Recommendations

9. Research Methodology

10. Disclaimer

11. Contact Us

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Our team will initially create an ecosystem for all the major entities in the Car Rental Market that are providing car rental and leasing services in Indonesia Market.

Step 2: Market Building: In the next step, we will refer to multiple secondary and proprietary databases to perform deck research around the market and collate industry-level information such as type of market structure, consumption in terms of value, and fleet size other areas to create an initial level hypothesis. We will also explore company-level info by referring press releases, annual reports, financial statements, and other documents to understand basic information about the companies and market level.

Step 3: Validating and Finalizing: Later our team will conduct a series of Interviews with multiple C-Level Executive and other stakeholders belonging to different companies to confirm the market hypothesis, validate statistics and seek operational and financial information from company representatives.

Step 4: Research output: Furthermore, to validate this data our team will pitch each company as a potential customer through a mystery shopping exercise and will confirm the operational and financial performance of Indonesia Car Rental Market Entities which have been shared by company executives and available on secondary databases. We will be conducting another set of CATIs with the respective entities to understand customer behavior, channel preference, and other factors. We will also assess customer analysis in terms of their preferences and pain points.

For any queries related to research methodology, click here to schedule a call with our analysts

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The Indonesia Car Rental Market is covered from 2017–2027F in this report, including a forecast for 2022-2027F.

What is the Future Growth Rate of the Indonesia Car Rental Market?

The Indonesia Car Rental Market is expected to witness a CAGR of ~% over the next five years.

What are the Key Factors Driving the Indonesian Car Rental Market?

Expansion of the tourism industry with rising foreign tourists, Government initiatives, Evolution of leisure trends, and Technological Innovations are some of the key growth drivers driving the car rental market in Indonesia.

Who are the Key Players in the Indonesia Car Rental Market?

The Hertz Corporation, Blue Bird Group, TRAC, Mitra Pinasthika Mustika Rent, Adi Sarana Armada Tbk, Avis, Europcar Indonesia, Globe Rent a Car.

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