Indonesia Used Car Industry Outlook to 2021 - Increasing Online Used Car Portals and Competitive Used Car Financing Schemes to Foster Future Growth

Indonesia Used Car Industry Outlook to 2021 - Increasing Online Used Car Portals and Competitive Used Car Financing Schemes to Foster Future Growth


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Executive Summary

The report titled "Indonesia Used Car Industry Outlook to 2021 - Increasing Online Used Car Portals and Competitive Used Car Financing Schemes to Foster Future Growth" provides a comprehensive analysis regarding the performance of the used car industry in Indonesia. The gross transaction value and sales volume of the industry have been segmented on the basis of organized and unorganized market. The market has also been segmented by sales volume on the basis of type of car, major cities, marketing channels and vehicle use. The report also covers market share in the online segment along with the competitive landscape of used car companies, used car financing schemes, government regulation and working model of the used car industry. This report will help industry consultants, local used car dealers, online auto classified portals, multi-brand used car showroom dealers, potential entrants and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.

The used car market in Indonesia was historically been dominated by unorganized players including local used car dealers, car owners and road side mechanics that not certified by the government. Word of mouth advertising was one of the main marketing channels and no major companies were operating in the used car space. The lack of organized players in the used car business has implied low choice and information asymmetry for buyers.
In recent times, more Indonesians are finding internet-based stores to be a boon in their increasingly busy daily lives. With the rising internet penetration, consumers are slowly shifting away from the traditional methods of shopping. The advent of online auto classified portals such as Carmudi, OLX and Mobil88 have streamlined the used car industry in the country. There is more transparency in the market and buyers have a wide variety of brands and models to choose from the convenience of their home.

The GTV from the sale of used cars augmented to USD ~ billion during 2016 from USD ~ billion during 2014, achieving double digit growth during 2014 and 2015. Individuals wanting to buy new cars had to purchase for used cars due to declining discretionary income and a fixed budget. On the other hand, brand conscious individuals with a fixed budget preferred to purchase high end luxury used cars instead of purchasing new sedans/MPV of a lower brand.
The transaction value generated from unorganized used car dealers stood at USD ~ million during 2016, contributing ~% to overall revenues during the same period. The unorganized sector mainly consists of small dealers having less than 8 cars and single car owners looking to sell their personal car. The sector has been witnessing a decline in sales of used cars during the review period due to reduction in information asymmetry coupled with the advent of online used car dealers and aggregators. The unorganized sector witnessed total sales of ~ units of used cars during 2016, contributing ~% to overall used car sales during the same period.

The total number of used cars sold in Indonesia in the entry level segment stood at ~ units in 2016; which includes economy cars and hatchbacks from brands such as Toyota, Daihatsu, Nissan and Suzuki. Sedans and MPV’s have recorded highest sales of ~ units during 2016, contributing ~% to overall used car sales during the same period. The increasing number of Indonesian families has caused the sale of MPV’s to dominate this segment. The large size of these families have caused majority of them to buy bigger sized cars. The total number of used sport utility vehicles (SUV’s) and luxury cars sold in Indonesia during 2016 stood at ~, contributing ~% to overall used car sales during the same period. The demand for these cars has fallen during the review period due to low growth in disposable income of consumers.

The total sales registered by local used car dealers were evaluated to be ~ units during 2016, contributing ~% to overall used car sales during the same year. Local dealers accounted for highest sales as they offered used cars at discounted prices in comparison to multi-brand showrooms. The total sales of used cars generated from multi-brand showrooms were evaluated to be ~ units, contributing ~% to overall sales of used cars during the same period. The total sales generated from online-auto portals and classified were evaluated at ~ units during 2016, contributing ~% to overall used car sales during the same period. The increasing internet penetration had incentivized many dealers and customers to advertise/list their car on online-auto portals and classifieds.

OLX achieved a share of approximately ~% of overall online sales of used cars which was evaluated to be ~ units during 2016. The website first came into existence in 2005 with the name tokobagus.com as the biggest online trading center in Indonesia with around 1 million visits per day. Carmudi achieved a share of ~% of overall online used car sales during 2016 which was evaluated to be ~ units during the same period. Mobil88 achieved a share of around ~% in terms of online sales for used car in 2016, totaling to ~ units during the same period.

The entry of new players including multi-brand outlets and online aggregators in expected to further stimulate growth in revenues of the used car industry. The market is expected to be driven by higher sales of luxury cars and MPV’s due to the increasing brand consciousness coupled with the growth in number of large families.

The transaction value generated from the sale of used cars in Indonesia is projected to augment to USD ~ billion by 2021, achieving a CAGR of ~% during the period 2017-2021. The sale of used cars is projected to augment to ~ thousand units by 2021, achieving a CAGR of ~% during the period 2017-2021.

Key Topics Covered in the Report:

  • Value Chain Analysis in Indonesia Used Car Industry
  • Indonesia Used Car Market Size on the basis of Gross Transaction Value and Sales Volume
  • Market Structure (organized/Unorganized) in Indonesia Used Car Industry
  • Market Segmentation of Indonesia Used Car Industry on the basis of type of used car, marketing channels, major cities, year of manufacture, vehicle use and other
  • Customer profile in Indonesia Used Car Market on the basis of Age Group, Income and Gender
  • Government Regulation in Indonesia Used Car Market
  • Financing options and Schemes available to potential buyers in Indonesia Used Car Market
  • Market Share of Major Players in Indonesia Used Car Market
  • The various Business Models prevalent in Indonesia Used Car Market
  • Competitive Landscape of Major Players in Indonesia Used Car Market
  • Trends and Developments in Indonesia Used Car Market
  • Issues and Challenges in Indonesia Used Car Market
  • Decision Making Process for Buying a Used Car in Indonesia
  • Indonesia Used Car Market Future Outlook and Projections on the basis of Gross Transaction Value and Sales Volume


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1. Executive Summary
Market Overview
Market Segmentation
Market Share of Major Players In Indonesia Used Car Market
Future Outlook for the Used Car Industry
2. Appendix
2.1. Market Definitions
2.2. Abbreviations
2.3. Research Methodology
Market Sizing - Indonesia Used Car Industry
2.3.1. Research Model
Multifactor based Sensitivity Model
Regression Matrix
Variables
Limitations
2.3.2. Final Conclusion
3. Indonesia Used Car Market Introduction
4. Value Chain Analysis in Indonesia Used Car Industry
5. Indonesia Used Car Market Size, 2011-2016
By Gross Transaction Value, 2011-2016
By Used Car Sales Volume, 2011-2016
6. Indonesia Used Car Market Segmentation
6.1. Market Structure (Organized and Unorganized), 2016
6.2. By Type of Used Car (Hatchback, MPV, SUV and Luxury Cars), 2016
6.3. By Major Cities, 2016
6.4. By Type of Marketing Channel (Multi-brand showrooms, Online Auto-portals, Local dealers and Others), 2016
6.5. By Used Passenger Cars (Commercial and Private), 2016
6.6. By Kilometers Driven, 2016
6.7. By Year of Manufacture, 2016
6.8. By Type of Fuel (Petrol/Diesel), 2016
7. Customer Profile in Indonesia Used Car Industry
7.1. By Age, 2016
7.2. By Gender, 2016
7.3. By Income Group, 2016
8. Decision Making Process For Buying a Used Car
9. Government Regulation in Indonesia Used Car Market
9.1. Import of Automobiles
9.2. Change in Vehicle Registration Number and Ownership of used cars.
9.3. Financing Options
Scenario 1 - Low Income Individual Buying an Economy/Hatchback Car
Scenario 2 - Middle Income Individuals Purchasing Sedan/MPV
Scenario 3 - High Income Individual Purchasing SUV/Luxury Car
9.3.1. General Requirement and Documentation for Used Car Financing
10. Trends and Developments in Indonesia Used Car Market
11. Issues and Challenges in Indonesia Used Car Market
12. Market Share of Major Players in Indonesia Online Used Car Market
13. Business Model Prevalent in Indonesia Used Car Market
13.1. OLX Indonesia
13.2. Carmudi Indonesia
14. Competitive Landscape of Major Players in Indonesia Used Car Market
14.1. OLX Indonesia
14.2. Carmudi Indonesia
14.3. Oto.com
14.4. Mobil123.com
15. Indonesia Used Car Market Future Outlook and Projections, 2017-2021
15.1. By Transaction Value and Volume, 2017-2021
15.2. By Marketing Channels (Local Dealers, Multi-Brand Showrooms, Online Auto Portals and Others), 2021
15.3. Analyst Recommendation
16. Macroeconomic Factors Affecting the Used Car Market In Indonesia
16.1. New Passenger Car Sales in Indonesia, 2011-2021
16.2. Per Capita Household Final Consumption Expenditure in Indonesia, 2011-2021
16.3. Internet Users in Indonesia, 2011-2021
16.4. Urban Population in Indonesia, 2011-2021
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Figure 1-1: Flow Chart for Indonesia Used Car Market, 2016
Figure 5-1: Indonesia Used Car Market Size on the Basis of Gross Transaction Value in USD Billion and Growth Rate in Percentage (%), 2011-2016
Figure 5-2: Indonesia Used Car Market Size on the Basis of Used Car Sales Volume in Thousand Units and Growth Rate in Percentage (%), 2011-2016
Figure 6-1: Indonesia Used Car Market Segmentation by Market Structure (Organized and Unorganized Sector) on the Basis of Gross Transaction Value in USD Million and Sales Volume in Units, 2016
Figure 6-2: Indonesia Used Car Market Segmentation by Market Structure (Organized/Unorganized) on the Basis of Gross Transaction Value in Percentage (%), 2016
Figure 6-3: Indonesia Used Car Market Segmentation by Market Structure (Organized/Unorganized) on the Basis of Sales Volume in Percentage (%), 2016
Figure 6-4: Indonesia Used Car Market Segmentation by Type of Vehicle (Hatchback, MPV, SUV and Luxury Cars), on the basis of Sales Volume in Percentage (%), 2016
Figure 6-5: Indonesia Used Car Market Segmentation by Marketing Channel (Multi-Brand Showrooms, Online Auto-Portals, Local Dealers and Others) on the Basis of Sales Volume in Percentage (%), 2016
Figure 6-6: Indonesia Used Car Market Segmentation by Vehicle Use (Commercial Passenger Cars and Private Cars) on the basis of Sales Volume in Percentage (%), 2016
Figure 6-7: Indonesia Used Car Market Segmentation by Kilometer Driven on the basis of Sales Volume in Percentage (%), 2016
Figure 6-8: Indonesia Used Car Market Segmentation by Year of Manufacture on the basis of Sales Volume in Percentage (%), 2016
Figure 6-9: Indonesia Used Car Market Segmentation by Type of Fuel (Petrol and Diesel) on the basis of Sales Volume in Percentage (%), 2016
Figure 10-1: Working and Business Model for OLX in Indonesia Used Car Market
Figure 10-2: Revenue Streams for OLX in Indonesia Used Car Market
Figure 10-3: Working and Business Model for Carmudi in Indonesia Used Car Market
Figure 10-4: Revenue Streams for Carmudi in Indonesia Used Car Market
Figure 15-1: Indonesia Used Car Market Future Projections on the Basis of Gross Transaction Value in USD Billion and Growth Rate in Percentage (%), 2017-2021
Figure 15-2: Indonesia Used Car Market Future Outlook on the basis of Sales Volume in Thousand Units and Growth Rate in Percentage (%), 2017-2021
Figure 15-3: Indonesia Used Car Market Future Outlook by Marketing Channels (Local Dealers, Multi-Brand Showrooms, Online Auto-Portals and Others) on the basis of Sales Volume in Percentage (%), 2021
Figure 16-1: Per Capita Household Final Consumption Expenditure in Indonesia on the Basis of USD, 2011-2021
Figure 16-2: Total Number of Internet Users in Indonesia on the Basis of Number of Users per 100 Individuals, 2011-2021
Figure 16-3: Urban Population in Indonesia on the Basis of Numbers in Million, 2011-2021

Table 2-1: Correlation Matrix for Indonesia Used Car Industry
Table 2-2: Regression Coefficient Output for the Used Car Market in Indonesia
Table 3-1: Rationale and Description for Indonesia Used Car Market Including Market Genesis, Market Overview and Emerging Trends
Table 4-1: Value Chain Analysis for Indonesia Used Car Industry
Table 5-1: Rationale and Description for Indonesia Used Car Market on the basis of Sales Volume and Transaction Value, 2011-2016
Table 6-1: Rationale and Description for Indonesia Used Car Market by Organized and Unorganized Sector, 2016
Table 6-2: Indonesia Used Car Market Segmentation by Type of Vehicle (Hatchback, MPV, SUV and Luxury Cars) on the Basis of Sales Volume in Units, 2016
Table 6-3: Rationale and Description for Indonesia Used Car Market by Type of Vehicle on the Basis of Sales Volume, 2016
Table 6-4: Indonesia Used Car Market Segmentation by Major Cities (Jakarta, Surabaya Medan, Bandung and Others) on the Basis of Sales Volume in Units, 2016
Table 6-5: Rationale and Description for Indonesia Used Car Market Segmentation by Major Cities (Jakarta, Surabaya Medan, Bandung and Others) on the Basis of Sales Volume, 2016
Table 6-6: Indonesia Used Car Market Segmentation by Major Cities on the basis of Sales Volume in Percentage (%), 2016
Table 6-7: Number of Used Car Dealers in Indonesia on the Basis of Region, 2016
Table 6-8: Car Listings by Online Auto ClassifiedPortals on the Basis of Region in Numbers as of December 2016
Table 6-9: Indonesia Used Car Market Segmentation by Marketing Channel (Multi-Brand Showrooms, Online Auto-Portals, Local Dealers and Others) on the basis of Sales Volume in Units, 2016
Table 6-10: Key Developments in Indonesia Used Car Market by Marketing Channels on the basis of Sales Volume, 2016
Table 6-11: Indonesia Used Car Market Segmentation by Used Passenger Cars (Commercial Passenger Cars and Private Cars) on the Basis of Sales Volume in Units, 2016
Table 6-12: Rationale and Description for Indonesia Used Car Market Segmentation by Used Passenger Cars (Commercial Passenger Cars and Private Cars) on the Basis of Sales Volume, 2016
Table 6-13: Indonesia Used Car Market Segmentation by Kilometer Driven on the Basis of Sales Volume in Units, 2016
Table 6-14: Indonesia Used Car Market Segmentation by Year of Manufacture on the Basis of Sales Volume in Units, 2016
Table 6-15: Indonesia Used Car Market Segmentation by Type of Fuel (Petrol and Diesel) on the Basis of Sales Volume in Units, 2016
Table 6-16: Rationale and Description for Indonesia Used Car Market by Type of Fuel on the basis of Sales Volume, 2016
Table 6-17: Old and New Price of Gasoline in Indonesia on the basis of Fuel Type, 2015-2016
Table 6-18: Diesel Price in Indonesia on the basis of Vendor, 2016
Table 7-1: Customer Profile in Indonesia Used Car Industry on the basis of Age Group by Target Population for Used Cars in Percentage (%), 2016
Table 7-2: Customer Profile in Indonesia Used Car Industry on the Basis of Gender by Target Population for Used Cars in Percentage (%), 2016
Table 7-3: Customer Profile in Indonesia Used Car Industry on the basis of Income Group in Percentage (%), 2016
Table 8-1: Decision Making Process for Customers Purchasing a Used Car in Indonesia
Table 9-1: Used Car Financing Options for Customers for 12 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-2: Used Car Financing Options for Customers for 36 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-3: Used Car Financing Options for Customers for 12 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-4: Used Car Financing Options for Customers for 36 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-5: Used Car Financing Options for Customers for 12 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-6: Used Car Financing Options for Customers for 36 Month Tenure Loan in Indonesia on the basis of Interest Rate, Down Payment and Installment Schedule, 2016
Table 9-7: Required Documentation for Customers Seeking Used Car Financing In Indonesia
Table 9-8: Required Documentation for Companies Seeking Used Car Financing In Indonesia
Table 10-1: Trends and Development in Indonesia Used Car Market
Table 11-1: Issues and Challenges in Indonesia Used Car Market
Table 12-1: Market Share of Major Players in Indonesia Online Used Car Market on the Basis of Sales Volume in Units, 2016
Table 12-2: Key Developments in Market Share of Online Used Car Industry in Indonesia on the basis of Sales Volume in Units, 2016
Table 12-3: Market Share of Major Players in the Online Used Car Market in Indonesia on the basis of Sales Volume in Percentage (%), 2016
Table 14-1: Competitive Landscape of OLX by Overview, USP, Listings, Revenue, Current and Future Strategies and Others in Indonesia Used Car Market
Table 14-2: Competitive Landscape of Carmudi by Overview, USP, Listings, Revenue, Current and Future Strategies and Others in Indonesia Used Car Market
Table 14-3: Competitive Landscape of Oto by Overview, USP, Listings, Revenue, Current and Future Strategies and Others in Indonesia Used Car Market
Table 14-4: Competitive Landscape of Mobil123 by Overview, USP, Listings, Revenue, Current and Future Strategies and Others in Indonesia Used Car Market
Table 15-1: Key Developments in Indonesia Used Car Market Future Outlook on the basis of Revenue and Sales Volume, 2017-2021
Table 15-2: New Product Launches by Major Car Manufacturers in Indonesia, 2017
Table 15-3: Indonesia Used Car Market Future Outlook by Marketing Channels (Local Dealers, Multi-Brand Showrooms, Online Auto-Portals and Others) on the basis of Sales Volume in Units, 2021
Table 15-4: Analyst Recommendation for Indonesia Used Car Market
Table 16-1: New Passenger Car Sales in Indonesia, 2011-2021
Table 16-2: New Car Passenger Sales in Indonesia on the basis of Sales Volume in Thousand Units, 2011-2021
Table 16-3: Per Capita Household Final Consumption Expenditure in Indonesia, 2011-2021
Table 16-4: Internet Users in Indonesia, 2011-2021
Table 16-5: Urban Population in Indonesia, 2011-2021

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