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Mahindra First Choice Wheels Limited - Company Analysis

Mahindra First Choice Wheels Limited - Company Analysis


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Executive Summary

The company report titled, "Mahindra First Choice Wheels Limited – Company Analysis" provides comprehensive analysis of business model of Mahindra used car sales segment. The report provides insights on company’s franchise business, organizational structure, business challenges, employee size, business volume, and financial performance, invoicing process and refurbishment channels involved for pre-owned cars.

Mahindra First Choice Wheels is the country’s preferred used car provider entity and is India’s only organized multi-brand player, with 433 outlets operational across 270+ cities in India. The company has showcased remarkable performance in used car sales volume at a CAGR of ~% during the period FY’2010-FY’2015. During FY’2015, the company has sold ~ cars (through physical stores and not from auction) with the total number of centers reported at 433 as on March 31st 2015. The cumulative retail footprint under the Mahindra First Choice brand is in excess of ~ lakh sq feet as on December 2015. The company has transformed their business model from company owned and operated outlets to entirely franchisee operated business model. The company has their online presence and is regarded as the market leader in the used car sales through online auction.

The financial performance for Mahindra First choice services has remained robust since FY’2012. Due to the closure of company owned outlets and the transformation towards franchisee outlets, the revenues for the company has reduced from INR ~ million in FY’2012 to INR ~ million during FY’2015.

Out of the total revenues from sale of service, ~% revenues were raised from franchisee income, ~% was generated from commission income, ~% from vehicle valuation and the rest from other services. Mahindra first choice has a functional organizational structure with horizontal linkages. The centralization is very low in Mahindra first choice as the decision-making authority is quiet decentralized and distributed across all levels.

The report will be a great value-add for the readers to identify the ongoing business performance and future strategies of one of the major player in used car industry in India. The report is useful for organized used car dealers, brokers, commission agents, auto classified companies, online auction companies, car exporters and manufacturers, and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

1. Executive Summary
Financial Performance-Mahindra First Choice Wheels
Type of Business Model and their Challenges
Study of Individual Franchisee Business Model
Organizational Structure and Manpower Strength
Business Volume and Model Mix of Buy/Sell Car
Invoice (Billing) System for Used Car Sales & VAT Payment Structure
Refurbishment Channel for Pre Owned Cars
1.1. Abbreviations
1.2. Consolidated Research Approach
Used Car Sales and State Wise Split-Mahindra First Choice
Limitations
2. Company Overview of Mahindra First Choice Wheels Limited (MFCWL)
3. Mahindra First Choice Wheels Financials, FY’2012-FY’2015
3.1. Analyst Take on Income and Expenditure Statement
3.1.1. Revenues Side
Revenue from Products
Revenues from Franchisee Income
Revenues from Commission Income
Revenues from Vehicle Valuation
Revenues from Other Services
3.1.2. Expenditure Side
Purchase of Stock in Trade
Employment Benefit Expenses
Miscellaneous and Other Expenses
4. Type of Business Model (Company Owned and Franchisee)
Business Model for Mahindra First Choice Wheels (Company)
Business Model for Franchisee (Mahindra First Choice Limited)
Viability and Challenges of Company Owned Used Car Outlets
5. Study of Individual Franchisee Business Model and Financials
5.1. Franchisee Operations in Category A Cities
5.2. Franchisee Operations in Category B Cities
5.3. Franchisee Operations in Category C Cities
6. Organizational Structure
Organizational Structure for Company (Mahindra First Choice Wheels)
Organizational Structure for Franchisee of Mahindra First Choice Wheels
7. Business Volume & Model-Mix in terms of Buying and Sales
7.1. Business Volume for Used Car Sales, FY’2010-FY’2015
State Wise Used Car Sales Volume, FY’2015
7.2. Model Mix in Terms of Buying and Sales of Used Car, FY’2015
8. Invoicing (Billing) System for Used Car Sale and Insurance
Invoicing (Billing System)
Insurance Procedure
9. Refurbishment Channel for Mahindra First Choice Wheels
Disclaimer
Contact Us

Figure 2-1: Business USP for Mahindra First Choice Wheels
Figure 3-1: Financial Performance of Mahindra First Choice Wheels on the Basis of Revenues from Sale of Products and Sale of Services in INR Million, FY’2012-FY’2015
Figure 3-2: Financial Performance of Mahindra First Choice Wheels Revenues Split from Sale of Services on the Basis of Revenues Contribution in Percentage (%), FY’2014-FY’2015
Figure 4-1: Business Model and Revenue Stream for Mahindra First Choice Wheels Limited
Figure 4-2: Business Model for Mahindra First Choice Wheels Limited Franchisee
Figure 6-1: Organizational Structure for Mahindra First Choice Wheels Limited
Figure 6-2: Organizational Structure for Mahindra First Choice Wheels Franchisee
Figure 7-1: Number of Used Cars Sold by Mahindra First Choice Wheels Limited and Growth Rate in Percentage (%), FY’2010-FY’2015
Figure 7-2: Key Performance Indicators for Mahindra First Choice Wheels by Number of Franchisee Outlets in Number, FY’2010-FY’2015
Figure 7-3: Number of Used Car Sales by Mahindra First Choice across Major States in India in terms of Percentage (%), FY’2015
Figure 7-4: Mahindra First Choice Wheels Share of Used Car Procurement from Retail to Customer and Broker Sale Contribution on the Basis of Total Used Car Procurement in Percentage (%), FY’2015

Table 2-1: Key Performance Indicators for Mahindra First Choice Wheels Limited
Table 2-2: List of Mahindra First Choice Wheels Centers
Table 3-1: Financial Highlights of Mahindra First Choice Wheels in INR Million, FY’2014-FY’2015
Table 3-2: Income and Expenditure Statement for Mahindra First Choice Wheels Limited in INR Thousand, FY’2012-FY’2015
Table 3-3: Balance Sheet for Mahindra First Choice Wheels Limited in INR Million, FY’2014-FY’2015
Table 4-1: Viability and Challenges for Company Owned Used Car Outlets
Table 5-1: Classification of Indian Cities Based upon HRA classification
Table 5-2: Classification of Indian Cities by Mahindra First Choice Wheels Limited
Table 5-3: Fixed Capital Investment made by Franchisee in Category A Cities
Table 5-4: Revenues Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category A cities
Table 5-5: Cost Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category A Cities
Table 5-6: Profitability Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category A cities
Table 5-7: Estimated Sales for Mahindra First Choice Wheels Franchisee in Category B Cities
Table 5-8: Fixed Capital Investment made by Franchisee in Category A Cities
Table 5-9: Revenues Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category B cities
Table 5-10: Cost Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category B Cities
Table 5-11: Profitability Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category B Cities
Table 5-12: Estimated Sales for Mahindra First Choice Wheels Franchisee in Category C Cities
Table 5-13: Fixed Capital Investment made by Franchisee in Category C Cities
Table 5-14: Revenues Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category C cities
Table 5-15: Cost Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category C Cities
Table 5-16: Profitability Analysis for One Single Mahindra First Choice Wheels-Franchisee in Category C Cities
Table 6-1: Key Responsibilities for Crucial Employees at Mahindra First Choice Wheels Limited
Table 6-2: Key Responsibilities for Employees at Mahindra First Choice Wheels Limited-Franchisee
Table 7-1: Number of Used Car Sales by Mahindra First Choice across Major States in India, FY’2015
Table 7-2: Pros and Cons of Retail to Customer Procurement Model for Mahindra First Choice Franchisee
Table 8-1: Typical Invoice for Used Car Sales-Mahindra First Choice Wheels Franchisee in Gurgaon
Table 8-2: Case Analysis for Invoice Procedure in Different Regions
Table 9-1: Factors affecting Refurbishment Time at Mahindra First Choice Service Outlet

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Mahindra First Choice Wheels Limited

franchise business, organizational structure, business challenges, employee size, business volume, financial performance, invoicing process, refurbishment channels involved for pre-owned cars


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