MENA Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)
August 2019
146
About the Report
About the Report
Middle East and North Africa is considered to be one of the top investment locations for most of the players, as the region offers huge market potential. In addition to this high per capita income of consumers in MENA has further added to blooming automotive industry. In the past few years, a shift in the consumer preference for advanced safety, comfort and luxury in the vehicles is registered. In addition to this, there is a visible increase in the market penetration of connected car technology and demand for luxury and SUV segment vehicles in the region. However, the factors such as high cost of the technology, growing concerns over distracted driving and emergence of alternatives such as active window display technology are expected to hamper the market growth. In spite of this, the huge business opportunities in the region and superior transport infrastructure are expected to attract a large pool of players that will ultimately boost the market.
Based on different product types, MENA Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
MENA HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of MENA's automotive HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of USD 37.88 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in MENA, the regional market is further split into several countries. The UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and rest of MENA are among some of the most dominant markets in the region for automotive HUD. Saudi Arabia dominated the market in 2017 and was valued at USD 12.33 million. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.
Products
Companies
Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation
Table of Contents
Table of Contents
1. MARKET INTRODUCTION
1.1 Market Definition 12
1.2 Objective of the Study 12
1.3 Limitation 12
1.4 Stakeholders 12
1.5 Currency used in the Report 13
2. RESEARCH METHODOLOGY OR ASSUMPTION 14
2.1 Secondary Data 14
2.1.1 Key Secondary Sources 14
2.2 Primary Data 14
2.2.1 Sampling Techniques & Data Collection Methods 14
2.2.2 Primary Participants 14
2.3 Key Market Indicators (Demand & Supply scenario) 14
2.3.1 Demand and Supply side Analysis 14
3. REGULATORY FRAMEWORK 16
3.1 General Overview 16
3.1.1 UAE Regulation for Automotive Head Up Display 16
3.1.2 KSA Regulation for Automotive Head Up Display 16
3.1.3 Algeria Regulation for Automotive Head Up Display 16
3.1.4 Kuwait Regulation for Automotive Head Up Display 16
3.1.5 Qatar Regulation for Automotive Head Up Display 16
3.1.6 Egypt Regulation for Automotive Head Up Display 17
4. INDUSTRY PERFORMANCE 18
5. EXECUTIVE SUMMARY 20
6. MARKET OVERVIEW 22
6.1 Introduction 22
6.2 Market Dynamics 22
6.2.1 Market Drivers 22
6.2.1.1 Increasing Penetration of Connected Car Technology 22
6.2.1.2 Surging number of Luxury and SUV segment vehicles 23
6.2.1.3 Rapid advancement in Vehicle Technology 23
6.2.2 Market Restraints 24
6.2.2.1 Excessive cost of the technology 24
6.2.2.2 Advent of Active Window Display technology 24
6.2.2.3 Growing Concern Over Distracted Driving 24
6.2.3 Opportunities in the Market 24
6.2.3.1 Huge Market Potential in the Region 24
6.2.3.2 Superior Transport Infrastructure in UAE 25
7. MARKET INSIGHTS, BY PRODUCT 26
7.1 General Overview 26
7.1.1 Windshield HUD 27
7.1.2 Combiner HUD 28
8. MARKET INSIGHTS, BY TECHNOLOGY 30
8.1 General Overview 30
8.1.1 Conventional HUD 31
8.1.2 Augmented Reality HUD 32
9. MARKET INSIGHTS, BY SALES CHANNEL 34
9.1 General Overview 34
9.1.1 OEM 35
9.1.2 Aftermarket 36
10. MARKET INSIGHTS, BY VEHICLE TYPE 38
10.1 General Overview 38
10.1.1 Luxury Car Head-Up Display Market 39
10.1.2 Premium Car Head-Up Display Market 40
10.1.3 SUV's Head-Up Display Market 41
11. MARKET INSIGHTS, BY COUNTRY 43
11.1 General Overview 43
11.1.1 MENA Automotive Head-Up Display Market, by Country 44
11.1.1.1 United Arab Emirate Automotive Head-Up Display Market 44
11.1.1.1.1 UAE Automotive Head-Up Display Market, by Product 45
11.1.1.1.2 UAE Automotive Head-Up Display Market, by Technology 45
11.1.1.1.3 UAE Automotive Head-Up Display Market, by Sales Channel 46
11.1.1.1.4 UAE Automotive Head-Up Display Market, by Vehicle Type 47
11.1.1.2 Kingdom of Saudi Arabia Automotive Head-Up Display Market 47
11.1.1.2.1 Saudi Arabia Automotive Head-Up Display Market, by Product 48
11.1.1.2.2 Saudi Arabia Automotive Head-Up Display Market, by Technology 48
11.1.1.2.3 Saudi Arabia Automotive Head-Up Display Market, by Sales Channel 49
11.1.1.2.4 Saudi Arabia Automotive Head-Up Display Market, by Vehicle Type 50
11.1.1.3 Algeria Automotive Head-Up Display Market 50
11.1.1.3.1 Algeria Automotive Head-Up Display Market, by Product 51
11.1.1.3.2 Algeria Automotive Head-Up Display Market, by Technology 51
11.1.1.3.3 Algeria Automotive Head-Up Display Market, by Sales Channel 52
11.1.1.3.4 Algeria Automotive Head-Up Display Market, by Vehicle Type 53
11.1.1.4 Kuwait Automotive Head-Up Display Market 53
11.1.1.4.1 Kuwait Automotive Head-Up Display Market, by Product 54
11.1.1.4.2 Kuwait Automotive Head-Up Display Market, by Technology 54
11.1.1.4.3 Kuwait Automotive Head-Up Display Market, by Sales Channel 55
11.1.1.4.4 Kuwait Automotive Head-Up Display Market, by Vehicle Type 56
11.1.1.5 Egypt Automotive Head-Up Display Market 56
11.1.1.5.1 Egypt Automotive Head-Up Display Market, by Product 57
11.1.1.5.2 Egypt Automotive Head-Up Display Market, by Technology 57
11.1.1.5.3 Egypt Automotive Head-Up Display Market, by Sales Channel 58
11.1.1.5.4 Egypt Automotive Head-Up Display Market, by Vehicle Type 59
11.1.1.6 Qatar Automotive Head-Up Display Market 59
11.1.1.6.1 Qatar Automotive Head-Up Display Market, by Product 60
11.1.1.6.2 Qatar Automotive Head-Up Display Market, by Technology 60
11.1.1.6.3 Qatar Automotive Head-Up Display Market, by Sales Channel 61
11.1.1.6.4 Qatar Automotive Head-Up Display Market, by Vehicle Type 62
11.1.1.7 Rest of MENA Automotive Head-Up Display Market 63
11.1.1.7.1 Rest of MENA Automotive Head-Up Display Market, by Product 63
11.1.1.7.2 Rest of MENA Automotive Head-Up Display Market, by Technology 64
11.1.1.7.3 Rest of MENA Automotive Head-Up Display Market, by Sales Channel 64
11.1.1.7.4 Rest of MENA Automotive Head-Up Display Market, by Vehicle Type 65
12. COMPETITIVE SCENARIO 66
12.1 MENA Automotive Head-Up Display Market Share, by Key Players, 2017 66
13. COMPANY PROFILES 68
13.1 Visteon Corporation 68
13.1.1 Key Facts 68
13.1.2 Business Description 68
13.1.3 Key Product/Services Offerings 69
13.1.4 SWOT Analysis 69
13.1.5 Key Financials 70
13.1.5.1 Revenue Split 71
13.1.6 Recent developments 72
13.2 Harman International Industries, Inc. 73
13.2.1 Key Facts 73
13.2.2 Business Description 73
13.2.3 Key Product/Services Offerings 74
13.2.4 SWOT Analysis 74
13.2.5 Key Financials 75
13.2.6 Recent developments 76
13.3 Continental AG 77
13.3.1 Key Facts 77
13.3.2 Business Description 77
13.3.3 Key Product/Services Offerings 78
13.3.4 SWOT Analysis 79
13.3.5 Key Financials 79
13.3.5.1 Revenue Split 80
13.3.6 Recent developments 81
13.4 TomTom NV 82
13.4.1 Key Facts 82
13.4.2 Business Description 82
13.4.3 Key Product/Services Offerings 83
13.4.4 SWOT Analysis 84
13.4.5 Key Financials 84
13.4.5.1 Revenue Split 86
13.4.6 Recent developments 86
13.5 AUDI AG 87
13.5.1 Key Facts 87
13.5.2 Business Description 87
13.5.3 Key Product/Services Offerings 88
13.5.4 SWOT Analysis 88
13.5.5 Key Financials 89
13.5.5.1 Revenue Split 90
13.5.6 Recent developments 91
13.6 Daimler AG 92
13.6.1 Key Facts 92
13.6.2 Business Description 92
13.6.3 Key Product/Services Offerings 93
13.6.4 SWOT Analysis 94
TABLE 19 Key Financials 94
13.6.4.1 Revenue Split 95
13.6.5 Recent developments 96
13.7 Robert Bosch GmbH 97
13.7.1 Key Facts 97
13.7.2 Business Description 97
13.7.3 Key Product/Services Offerings 98
13.7.4 SWOT Analysis 99
13.7.5 Key Financials 99
13.7.5.1 Revenue Split 100
13.7.6 Recent developments 101
13.8 Denso Corporation 102
13.8.1 Key Facts 102
13.8.2 Business Description 102
13.8.3 Key Product/Services Offerings 102
13.8.4 SWOT Analysis 103
13.8.5 Key Financials 104
13.8.5.1 Revenue Split 105
13.8.6 Recent developments 107
13.9 Aptiv Plc 108
13.9.1 Key Facts 108
13.9.2 Business Description 108
13.9.3 Key Product/Services Offerings 109
13.9.4 SWOT Analysis 110
13.9.5 Key Financials 110
13.9.5.1 Revenue Split 111
13.9.6 Recent developments 112
13.10 Yazaki Corporation 113
13.10.1 Key Facts 113
13.10.2 Business Description 113
13.10.3 Key Product/Services Offerings 114
13.10.4 SWOT Analysis 114
13.10.5 Key Financials 115
13.10.6 Recent developments 115
List of Figure
FIG. 1 MENA Automotive Head-Up Display Market Size, 2014-24 (USD Mn) 21
FIG. 2 MENA Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 26
FIG. 3 MENA Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 26
FIG. 4 MENA Windshield HUD Market Size, by Country, 2017-24 (USD Mn) 28
FIG. 5 MENA Combiner HUD Market Size, by Country, 2017-24 (USD Mn) 29
FIG. 6 MENA Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 30
FIG. 7 MENA Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 30
FIG. 8 MENA Conventional HUD Market Size, by Country, 2017-24 (USD Mn) 31
FIG. 9 MENA Augmented Reality HUD Market Size, by Country, 2017-24 (USD Mn) 32
FIG. 10 MENA Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 34
FIG. 11 MENA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 34
FIG. 12 MENA OEM's Sales Channel Market Size, by Country, 2017-24 (USD Mn) 35
FIG. 13 MENA Aftermarket Sales Channel Market Size, by Country, 2017-24 (USD Mn) 36
FIG. 14 MENA Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 38
FIG. 15 MENA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 38
FIG. 16 MENA Luxury Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 40
FIG. 17 MENA Premium Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 40
FIG. 18 MENA SUV's Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 42
FIG. 19 MENA Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 43
FIG. 20 MENA Automotive Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 44
FIG. 21 UAE Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 45
FIG. 22 UAE Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 45
FIG. 23 UAE Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 46
FIG. 24 UAE Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 47
FIG. 25 Saudi Arabia Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 48
FIG. 26 Saudi Arabia Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 48
FIG. 27 Saudi Arabia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 49
FIG. 28 Saudi Arabia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 50
FIG. 29 Algeria Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 51
FIG. 30 Algeria Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 51
FIG. 31 Algeria Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 52
FIG. 32 Algeria Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 53
FIG. 33 Kuwait Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 54
FIG. 34 Kuwait Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 54
FIG. 35 Kuwait Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 55
FIG. 36 Kuwait Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 56
FIG. 37 Egypt Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 57
FIG. 38 Egypt Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 57
FIG. 39 Egypt Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 58
FIG. 40 Egypt Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 59
FIG. 41 Qatar Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 60
FIG. 42 Qatar Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 60
FIG. 43 Qatar Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 61
FIG. 44 Qatar Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 62
FIG. 45 Rest of MENA Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 63
FIG. 46 Rest of MENA Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 64
FIG. 47 Rest of MENA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 64
FIG. 48 Rest of MENA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 65
FIG. 49 MENA Automotive Head-Up Display Market Share, by Company 2017 66
FIG. 50 Visteon Corporation, SWOT Analysis 70
FIG. 51 Key Financials of Visteon Corporation 70
FIG. 52 Visteon Corporation Revenue Split, 2018 71
FIG. 53 Harman International, SWOT Analysis 74
FIG. 54 Key Financials of Harman International 75
FIG. 55 Continental, SWOT Analysis 79
FIG. 56 Key Financials of Continental AG 79
FIG. 57 Continental AG Revenue Split, 2018 80
FIG. 58 TomTom, SWOT Analysis 84
FIG. 59 Key Financials of TomTom 84
FIG. 60 TomTom Revenue Split, 2018 86
FIG. 61 Audi, SWOT Analysis 88
FIG. 62 Key Financials of Audi AG 89
FIG. 63 Audi Revenue Split, 2018 90
FIG. 64 Daimler, SWOT Analysis 94
FIG. 65 Key Financials of Daimler 94
FIG. 66 Daimler Revenue Split, 2018 95
FIG. 67 Robert Bosch, SWOT Analysis 99
FIG. 68 Key Financials of Robert Bosch 99
FIG. 69 Robert Bosch Revenue Split, 2018 100
FIG. 70 Denso Corporation, SWOT Analysis 104
FIG. 71 Key Financials of Denso Corporation 104
FIG. 72 Denso Corporation Revenue Split, 2018 105
FIG. 73 Aptiv, SWOT Analysis 110
FIG. 74 Key Financials of Aptiv 110
FIG. 75 Aptiv Revenue Split, 2018 111
FIG. 76 Yazaki Corporation, SWOT Analysis 114
FIG. 77 Key Financials of Yazaki Corporation 115
List of Table
TABLE 1 Connected Consumer Index (2016) 22
TABLE 1 Visteon Corporation Key Facts 67
TABLE 2 Products Segmentation of Visteon Corporation 68
TABLE 3 Visteon Corporation Growth Strategy 68
Source: Corporate website, UnivDatos Market Insights 70
TABLE 4 Harman International key facts 72
TABLE 5 Products Segmentation of Harman International 73
TABLE 6 Harman International Growth Strategy 73
TABLE 7 Visteon Corporation key facts 76
TABLE 8 Products Segmentation of Continental AG 77
TABLE 9 Continental Growth Strategy 77
TABLE 10 TomTom key facts 81
TABLE 11 Products Segmentation of TomTom 82
TABLE 12 TomTom Growth Strategy 82
TABLE 13 Audi key facts 86
TABLE 14 Products Segmentation of Audi 87
TABLE 15 Audi Growth Strategy 87
TABLE 16 Daimler key facts 91
TABLE 17 Products Segmentation of Daimler 92
TABLE 18 Daimler Growth Strategy 92
TABLE 20 Robert Bosch key facts 96
TABLE 21 Products Segmentation of Robert Bosch 97
TABLE 22 Robert Bosch Growth Strategy 97
TABLE 23 Denso Corporation key facts 101
TABLE 24 Products Segmentation of Denso Corporation 101
TABLE 25 Denso Corporation Growth Strategy 102
TABLE 26 Aptiv Plc Key Facts 107
TABLE 27 Products Segmentation of Aptiv 108
TABLE 28 Aptiv Growth Strategy 108
TABLE 29 Yazaki Corporation key facts 112
TABLE 30 Products segmentation of Yazaki Corporation 113
TABLE 31 Yazaki Corporation Growth Strategy 113
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