MENA Market Insights on Automotive Head-up Display, 2019-2025: Emphasis on Product (Windshield HUD, Combiner HUD), Technology (Conventional HUD, Augmented Reality HUD), Vehicle Type ( Luxury Cars, Passenger Cars, Commercial Vehicles)

About the Report

About the Report

Middle East and North Africa is considered to be one of the top investment locations for most of the players, as the region offers huge market potential. In addition to this high per capita income of consumers in MENA has further added to blooming automotive industry. In the past few years, a shift in the consumer preference for advanced safety, comfort and luxury in the vehicles is registered. In addition to this, there is a visible increase in the market penetration of connected car technology and demand for luxury and SUV segment vehicles in the region. However, the factors such as high cost of the technology, growing concerns over distracted driving and emergence of alternatives such as active window display technology are expected to hamper the market growth. In spite of this, the huge business opportunities in the region and superior transport infrastructure are expected to attract a large pool of players that will ultimately boost the market.

Based on different product types, MENA Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.

MENA HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).

To understand the market of different distribution channels of MENA's automotive HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of USD 37.88 million and is expected to remain the principal distribution channel during the forecast period.

Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.

For a deep dive analysis of automotive HUD market in MENA, the regional market is further split into several countries. The UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and rest of MENA are among some of the most dominant markets in the region for automotive HUD. Saudi Arabia dominated the market in 2017 and was valued at USD 12.33 million. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Products


Companies

Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation

Table of Contents

Table of Contents

1. MARKET INTRODUCTION

1.1 Market Definition 12

1.2 Objective of the Study 12

1.3 Limitation 12

1.4 Stakeholders 12

1.5 Currency used in the Report 13

2. RESEARCH METHODOLOGY OR ASSUMPTION 14

2.1 Secondary Data 14

2.1.1 Key Secondary Sources 14

2.2 Primary Data 14

2.2.1 Sampling Techniques & Data Collection Methods 14

2.2.2 Primary Participants 14

2.3 Key Market Indicators (Demand & Supply scenario) 14

2.3.1 Demand and Supply side Analysis 14

3. REGULATORY FRAMEWORK 16

3.1 General Overview 16

3.1.1 UAE Regulation for Automotive Head Up Display 16

3.1.2 KSA Regulation for Automotive Head Up Display 16

3.1.3 Algeria Regulation for Automotive Head Up Display 16

3.1.4 Kuwait Regulation for Automotive Head Up Display 16

3.1.5 Qatar Regulation for Automotive Head Up Display 16

3.1.6 Egypt Regulation for Automotive Head Up Display 17

4. INDUSTRY PERFORMANCE 18

5. EXECUTIVE SUMMARY 20

6. MARKET OVERVIEW 22

6.1 Introduction 22

6.2 Market Dynamics 22

6.2.1 Market Drivers 22

6.2.1.1 Increasing Penetration of Connected Car Technology 22

6.2.1.2 Surging number of Luxury and SUV segment vehicles 23

6.2.1.3 Rapid advancement in Vehicle Technology 23

6.2.2 Market Restraints 24

6.2.2.1 Excessive cost of the technology 24

6.2.2.2 Advent of Active Window Display technology 24

6.2.2.3 Growing Concern Over Distracted Driving 24

6.2.3 Opportunities in the Market 24

6.2.3.1 Huge Market Potential in the Region 24

6.2.3.2 Superior Transport Infrastructure in UAE 25

7. MARKET INSIGHTS, BY PRODUCT 26

7.1 General Overview 26

7.1.1 Windshield HUD 27

7.1.2 Combiner HUD 28

8. MARKET INSIGHTS, BY TECHNOLOGY 30

8.1 General Overview 30

8.1.1 Conventional HUD 31

8.1.2 Augmented Reality HUD 32

9. MARKET INSIGHTS, BY SALES CHANNEL 34

9.1 General Overview 34

9.1.1 OEM 35

9.1.2 Aftermarket 36

10. MARKET INSIGHTS, BY VEHICLE TYPE 38

10.1 General Overview 38

10.1.1 Luxury Car Head-Up Display Market 39

10.1.2 Premium Car Head-Up Display Market 40

10.1.3 SUV's Head-Up Display Market 41

11. MARKET INSIGHTS, BY COUNTRY 43

11.1 General Overview 43

11.1.1 MENA Automotive Head-Up Display Market, by Country 44

11.1.1.1 United Arab Emirate Automotive Head-Up Display Market 44

11.1.1.1.1 UAE Automotive Head-Up Display Market, by Product 45

11.1.1.1.2 UAE Automotive Head-Up Display Market, by Technology 45

11.1.1.1.3 UAE Automotive Head-Up Display Market, by Sales Channel 46

11.1.1.1.4 UAE Automotive Head-Up Display Market, by Vehicle Type 47

11.1.1.2 Kingdom of Saudi Arabia Automotive Head-Up Display Market 47

11.1.1.2.1 Saudi Arabia Automotive Head-Up Display Market, by Product 48

11.1.1.2.2 Saudi Arabia Automotive Head-Up Display Market, by Technology 48

11.1.1.2.3 Saudi Arabia Automotive Head-Up Display Market, by Sales Channel 49

11.1.1.2.4 Saudi Arabia Automotive Head-Up Display Market, by Vehicle Type 50

11.1.1.3 Algeria Automotive Head-Up Display Market 50

11.1.1.3.1 Algeria Automotive Head-Up Display Market, by Product 51

11.1.1.3.2 Algeria Automotive Head-Up Display Market, by Technology 51

11.1.1.3.3 Algeria Automotive Head-Up Display Market, by Sales Channel 52

11.1.1.3.4 Algeria Automotive Head-Up Display Market, by Vehicle Type 53

11.1.1.4 Kuwait Automotive Head-Up Display Market 53

11.1.1.4.1 Kuwait Automotive Head-Up Display Market, by Product 54

11.1.1.4.2 Kuwait Automotive Head-Up Display Market, by Technology 54

11.1.1.4.3 Kuwait Automotive Head-Up Display Market, by Sales Channel 55

11.1.1.4.4 Kuwait Automotive Head-Up Display Market, by Vehicle Type 56

11.1.1.5 Egypt Automotive Head-Up Display Market 56

11.1.1.5.1 Egypt Automotive Head-Up Display Market, by Product 57

11.1.1.5.2 Egypt Automotive Head-Up Display Market, by Technology 57

11.1.1.5.3 Egypt Automotive Head-Up Display Market, by Sales Channel 58

11.1.1.5.4 Egypt Automotive Head-Up Display Market, by Vehicle Type 59

11.1.1.6 Qatar Automotive Head-Up Display Market 59

11.1.1.6.1 Qatar Automotive Head-Up Display Market, by Product 60

11.1.1.6.2 Qatar Automotive Head-Up Display Market, by Technology 60

11.1.1.6.3 Qatar Automotive Head-Up Display Market, by Sales Channel 61

11.1.1.6.4 Qatar Automotive Head-Up Display Market, by Vehicle Type 62

11.1.1.7 Rest of MENA Automotive Head-Up Display Market 63

11.1.1.7.1 Rest of MENA Automotive Head-Up Display Market, by Product 63

11.1.1.7.2 Rest of MENA Automotive Head-Up Display Market, by Technology 64

11.1.1.7.3 Rest of MENA Automotive Head-Up Display Market, by Sales Channel 64

11.1.1.7.4 Rest of MENA Automotive Head-Up Display Market, by Vehicle Type 65

12. COMPETITIVE SCENARIO 66

12.1 MENA Automotive Head-Up Display Market Share, by Key Players, 2017 66

13. COMPANY PROFILES 68

13.1 Visteon Corporation 68

13.1.1 Key Facts 68

13.1.2 Business Description 68

13.1.3 Key Product/Services Offerings 69

13.1.4 SWOT Analysis 69

13.1.5 Key Financials 70

13.1.5.1 Revenue Split 71

13.1.6 Recent developments 72

13.2 Harman International Industries, Inc. 73

13.2.1 Key Facts 73

13.2.2 Business Description 73

13.2.3 Key Product/Services Offerings 74

13.2.4 SWOT Analysis 74

13.2.5 Key Financials 75

13.2.6 Recent developments 76

13.3 Continental AG 77

13.3.1 Key Facts 77

13.3.2 Business Description 77

13.3.3 Key Product/Services Offerings 78

13.3.4 SWOT Analysis 79

13.3.5 Key Financials 79

13.3.5.1 Revenue Split 80

13.3.6 Recent developments 81

13.4 TomTom NV 82

13.4.1 Key Facts 82

13.4.2 Business Description 82

13.4.3 Key Product/Services Offerings 83

13.4.4 SWOT Analysis 84

13.4.5 Key Financials 84

13.4.5.1 Revenue Split 86

13.4.6 Recent developments 86

13.5 AUDI AG 87

13.5.1 Key Facts 87

13.5.2 Business Description 87

13.5.3 Key Product/Services Offerings 88

13.5.4 SWOT Analysis 88

13.5.5 Key Financials 89

13.5.5.1 Revenue Split 90

13.5.6 Recent developments 91

13.6 Daimler AG 92

13.6.1 Key Facts 92

13.6.2 Business Description 92

13.6.3 Key Product/Services Offerings 93

13.6.4 SWOT Analysis 94

TABLE 19 Key Financials 94

13.6.4.1 Revenue Split 95

13.6.5 Recent developments 96

13.7 Robert Bosch GmbH 97

13.7.1 Key Facts 97

13.7.2 Business Description 97

13.7.3 Key Product/Services Offerings 98

13.7.4 SWOT Analysis 99

13.7.5 Key Financials 99

13.7.5.1 Revenue Split 100

13.7.6 Recent developments 101

13.8 Denso Corporation 102

13.8.1 Key Facts 102

13.8.2 Business Description 102

13.8.3 Key Product/Services Offerings 102

13.8.4 SWOT Analysis 103

13.8.5 Key Financials 104

13.8.5.1 Revenue Split 105

13.8.6 Recent developments 107

13.9 Aptiv Plc 108

13.9.1 Key Facts 108

13.9.2 Business Description 108

13.9.3 Key Product/Services Offerings 109

13.9.4 SWOT Analysis 110

13.9.5 Key Financials 110

13.9.5.1 Revenue Split 111

13.9.6 Recent developments 112

13.10 Yazaki Corporation 113

13.10.1 Key Facts 113

13.10.2 Business Description 113

13.10.3 Key Product/Services Offerings 114

13.10.4 SWOT Analysis 114

13.10.5 Key Financials 115

13.10.6 Recent developments 115


List of Figure

FIG. 1 MENA Automotive Head-Up Display Market Size, 2014-24 (USD Mn) 21

FIG. 2 MENA Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 26

FIG. 3 MENA Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 26

FIG. 4 MENA Windshield HUD Market Size, by Country, 2017-24 (USD Mn) 28

FIG. 5 MENA Combiner HUD Market Size, by Country, 2017-24 (USD Mn) 29

FIG. 6 MENA Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 30

FIG. 7 MENA Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 30

FIG. 8 MENA Conventional HUD Market Size, by Country, 2017-24 (USD Mn) 31

FIG. 9 MENA Augmented Reality HUD Market Size, by Country, 2017-24 (USD Mn) 32

FIG. 10 MENA Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 34

FIG. 11 MENA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 34

FIG. 12 MENA OEM's Sales Channel Market Size, by Country, 2017-24 (USD Mn) 35

FIG. 13 MENA Aftermarket Sales Channel Market Size, by Country, 2017-24 (USD Mn) 36

FIG. 14 MENA Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 38

FIG. 15 MENA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 38

FIG. 16 MENA Luxury Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 40

FIG. 17 MENA Premium Car Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 40

FIG. 18 MENA SUV's Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 42

FIG. 19 MENA Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 43

FIG. 20 MENA Automotive Head-Up Display Market Size, by Country, 2017-24 (USD Mn) 44

FIG. 21 UAE Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 45

FIG. 22 UAE Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 45

FIG. 23 UAE Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 46

FIG. 24 UAE Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 47

FIG. 25 Saudi Arabia Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 48

FIG. 26 Saudi Arabia Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 48

FIG. 27 Saudi Arabia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 49

FIG. 28 Saudi Arabia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 50

FIG. 29 Algeria Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 51

FIG. 30 Algeria Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 51

FIG. 31 Algeria Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 52

FIG. 32 Algeria Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 53

FIG. 33 Kuwait Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 54

FIG. 34 Kuwait Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 54

FIG. 35 Kuwait Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 55

FIG. 36 Kuwait Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 56

FIG. 37 Egypt Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 57

FIG. 38 Egypt Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 57

FIG. 39 Egypt Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 58

FIG. 40 Egypt Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 59

FIG. 41 Qatar Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 60

FIG. 42 Qatar Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 60

FIG. 43 Qatar Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 61

FIG. 44 Qatar Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 62

FIG. 45 Rest of MENA Automotive Head-Up Display Market Size, by Product, 2017-24 (USD Mn) 63

FIG. 46 Rest of MENA Automotive Head-Up Display Market Size, by Technology, 2017-24 (USD Mn) 64

FIG. 47 Rest of MENA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (USD Mn) 64

FIG. 48 Rest of MENA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (USD Mn) 65

FIG. 49 MENA Automotive Head-Up Display Market Share, by Company 2017 66

FIG. 50 Visteon Corporation, SWOT Analysis 70

FIG. 51 Key Financials of Visteon Corporation 70

FIG. 52 Visteon Corporation Revenue Split, 2018 71

FIG. 53 Harman International, SWOT Analysis 74

FIG. 54 Key Financials of Harman International 75

FIG. 55 Continental, SWOT Analysis 79

FIG. 56 Key Financials of Continental AG 79

FIG. 57 Continental AG Revenue Split, 2018 80

FIG. 58 TomTom, SWOT Analysis 84

FIG. 59 Key Financials of TomTom 84

FIG. 60 TomTom Revenue Split, 2018 86

FIG. 61 Audi, SWOT Analysis 88

FIG. 62 Key Financials of Audi AG 89

FIG. 63 Audi Revenue Split, 2018 90

FIG. 64 Daimler, SWOT Analysis 94

FIG. 65 Key Financials of Daimler 94

FIG. 66 Daimler Revenue Split, 2018 95

FIG. 67 Robert Bosch, SWOT Analysis 99

FIG. 68 Key Financials of Robert Bosch 99

FIG. 69 Robert Bosch Revenue Split, 2018 100

FIG. 70 Denso Corporation, SWOT Analysis 104

FIG. 71 Key Financials of Denso Corporation 104

FIG. 72 Denso Corporation Revenue Split, 2018 105

FIG. 73 Aptiv, SWOT Analysis 110

FIG. 74 Key Financials of Aptiv 110

FIG. 75 Aptiv Revenue Split, 2018 111

FIG. 76 Yazaki Corporation, SWOT Analysis 114

FIG. 77 Key Financials of Yazaki Corporation 115


List of Table

TABLE 1 Connected Consumer Index (2016) 22

TABLE 1 Visteon Corporation Key Facts 67

TABLE 2 Products Segmentation of Visteon Corporation 68

TABLE 3 Visteon Corporation Growth Strategy 68

Source: Corporate website, UnivDatos Market Insights 70

TABLE 4 Harman International key facts 72

TABLE 5 Products Segmentation of Harman International 73

TABLE 6 Harman International Growth Strategy 73

TABLE 7 Visteon Corporation key facts 76

TABLE 8 Products Segmentation of Continental AG 77

TABLE 9 Continental Growth Strategy 77

TABLE 10 TomTom key facts 81

TABLE 11 Products Segmentation of TomTom 82

TABLE 12 TomTom Growth Strategy 82

TABLE 13 Audi key facts 86

TABLE 14 Products Segmentation of Audi 87

TABLE 15 Audi Growth Strategy 87

TABLE 16 Daimler key facts 91

TABLE 17 Products Segmentation of Daimler 92

TABLE 18 Daimler Growth Strategy 92

TABLE 20 Robert Bosch key facts 96

TABLE 21 Products Segmentation of Robert Bosch 97

TABLE 22 Robert Bosch Growth Strategy 97

TABLE 23 Denso Corporation key facts 101

TABLE 24 Products Segmentation of Denso Corporation 101

TABLE 25 Denso Corporation Growth Strategy 102

TABLE 26 Aptiv Plc Key Facts 107

TABLE 27 Products Segmentation of Aptiv 108

TABLE 28 Aptiv Growth Strategy 108

TABLE 29 Yazaki Corporation key facts 112

TABLE 30 Products segmentation of Yazaki Corporation 113

TABLE 31 Yazaki Corporation Growth Strategy 113

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