South Africa Car Rental and Leasing Market Projections to 2023

By Business Model (Self Drive, Cab Aggregator, Car Leasing, Minibus Taxi, Metered Taxi and Airport Transfers) and By End User (Mining, Logistic & Courier and Others)

Region:Africa

Author(s):

Product Code:KR752

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Published on

January 2019

Total pages

107

Table of Content

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About the Report

About the Report

The report titled "South Africa Car Rental and Leasing Market Projections to 2023 - By Business Model (Self Drive, Cab Aggregator, Car Leasing, Minibus Taxi, Metered Taxi and Airport Transfers) and By End User (Mining, Logistic & Courier and Others)" provides a comprehensive analysis on the Car Rental and Leasing and Cab Aggregator industry of South Africa. The report covers introduction on South Africa Car Rental and Leasing market, business model of car rental and leasing companies, market size by revenue (2013-2018), market segmentation on the basis of region, type of booking, type of end user, competitive landscape in the industry, shares and company profiles of major players in the market, future outlook for the market (2018-2023) including estimated market size in terms of revenue, market segmentation on the basis of region and type of booking, issues and challenges and growth drivers for the market. The report also includes an introduction on South Africa Cab Aggregator market, business model, market size by revenue (2014-2018), market segmentation on the basis of region, competitive landscape in the industry, shares and company profiles of major players in the market, future outlook for the market (2018-2023) including estimated market size in terms of revenue and regulatory norms in South Africa taxi market. There are snapshots on the Minibus Taxi Market, Metered Taxi Market and Airport Transfers in South Africa.
The report is useful for car rental and leasing companies and cab aggregator companies along with venture capital funds and investors in automobile and transportation sector to align their market centric strategies according to ongoing and expected trends in the future.
South Africa Car Rental and Leasing Market
South Africa Car Rental and Leasing market augmented positively from 2013 to 2018 at a positive CAGR during the review period 2013-2018. The car rental and leasing market was largely dominated by foreign companies operating in the country including Avis, Hertz, Budget and Europcar. Car rental and leasing market in South Africa was driven by business car rental due to consistent bookings from corporate customers to attend events such as exhibitions, conferences, workshops and meetings. Industry players also formed strategic partnerships with each other to boost sales.
In 2018, Cape Town and Port Elizabeth are the major markets for car rental and leasing in the southern part of the country, being a major destination for business tourism and an employment hub in the country. Offline booking was the major source of bookings as compared to online bookings in South Africa car rental and leasing market. Direct booking through company website had the major market share within the online booking market for car rental and leasing while booking through intermediaries mainly including booking through third party websites such as CarFlexi, Economy Car Rentals, Kayak or by other travel agencies had a smaller share in the online booking market. In 2018, Logistics and Courier companies continued to be the largest end user for car rental and leasing market followed by Mining Company Executives. Other end users included Financial Institutions, Consultancy, Hospitality Industry and other industries.
South Africa Car Rental and Leasing market is highly concentrated with the presence of 5 big players constituting majority of the market. Avis Budget Group Inc, Europcar Groupe SA, Hertz Corp, First Car Rental SA and Imperial Holdings Ltd are the major players in the market. Utilization of rental and leased vehicles for executing jobs in app based taxi market, increase in tourism in the country due to the roll-out programme for eVisas in South Africa and the low valuation of Rand, rising number of middle income families and the improving economic scenario are some key factors that are expected to drive the market.

South Africa Cab Aggregator Market
In 2013, online cab aggregators entered the South African transportation industry with the launch of Uber in Johannesburg. Thus, Uber became the first app-based online cab aggregator to operate in South Africa. Uber and Taxify are the major players in the market. Online cab aggregators have expanded the market beyond the existing market of traditional metered taxis. At numerous occasions, violence has erupted between metered taxi operators and online cab aggregator drivers in the country as the metered taxi operators accused the online cab aggregators of stealing business and competing unfairly due to low fares which could not be matched.
In 2018, the major markets in Northern region in South Africa for online cab aggregators are Johannesburg and Pretoria. This is majorly due to the large populations in these cities.
South Africa Cab Aggregator market is highly concentrated with the presence of two big players constituting majority of the market. Uber was the market leader followed by Taxify. The major players are competing in the market on the basis of price, commission charged, ease of availability, waiting time for customers, training of drivers, value added services offered, app design and user interface and promotional activities and offers.
The market size of the online cab aggregator market is expected to augment at a positive CAGR for the period 2018- 2023. The huge drop in the growth rate is expected as even though the online cabs have been expanding at a tremendous rate till now, they are expected to reach a saturation point in the near future. Their growth will also be restricted by the low paying capacity of most of the people in the country. In the long run, it is expected that market will be largely dominated by two or three players only. The number of rides is expected to register constant growth as companies expand their presence to more cities. The online cab aggregator companies may also introduce the concept of share rides in the country, which is already functional in more developed markets around the globe.

Key Segments Covered

South Africa Car Rental and Leasing Market
By Region
Northern South Africa
Southern South Africa
Eastern South Africa
Western South Africa

By Type of Booking
Online Booking
Offline Booking

By Type of End Users
Mining Company Executives
Logistic and Courier Companies
Financial Institutions, Consultancy, Hospitality Industry and Others

South Africa Cab Aggregator Market

By Region
Northern South Africa
Southern South Africa
Eastern South Africa
Western South Africa

Key Target Audience

Car Rental Companies
Car Leasing Companies
Online Cab Aggregators
Taxi Companies
Private Equity Ventures

Time Period Captured in the Report:

2013-2018 - Historical Period
2019-2023 - Future Forecast

Companies Covered:

Car Rental and Leasing Companies:
Avis Budget Group Inc, Europcar Groupe SA, Hertz Corp, First Car Rental SA and Imperial Holdings Ltd, Uber and Taxify

Key Topics Covered in the Report

Introduction on South Africa Car Rental and Leasing Market
Business Model of Car Rental and Leasing Companies
South Africa Car Rental and Leasing Market Size by Revenue (2013-2018)
South Africa Car Rental and Leasing Market Segmentation on the Basis of Region, Type of Booking, Type of End User
Competitive Landscape in the South Africa Car Rental and Leasing Industry
Shares and Company Profiles of Major Players in the South Africa Car Rental and Leasing Market
South Africa Car Rental and Leasing Market Future Outlook (2018-2023) Including Estimated Market Size in Terms of Revenue, Market Segmentation on the Basis of Region and Type of Booking
Introduction on South Africa Cab Aggregator Market
Business Model of Cab Aggregator Companies
South Africa Cab Aggregator Market Size by Revenue (2014-2018)
South Africa Cab Aggregator Market Segmentation on the Basis of Region
Competitive Landscape in the South Africa Cab Aggregator Industry
Shares and Company Profiles of Major Players in the South Africa Cab Aggregator Market
Future Outlook for the South Africa Cab Aggregator Market (2018-2023) Including Estimated Market Size in Terms of Revenue
Regulatory Norms in South Africa Taxi Market
Issues and Challenges
Growth Drivers
Snapshot on the Minibus Taxi Market in South Africa
Snapshot on the Metered Taxi Market in South Africa
Snapshot on the Airport Transfers in South Africa.

Products

Products

South Africa Car Rental and Leasing Market (By Region (Northern South Africa, Southern South Africa, Eastern South Africa, Western South Africa), By Type of Booking (Online Booking, Offline Booking), By Type of End Users (Mining Company Executives, Logistic and Courier Companies, Financial Institutions, Consultancy, Hospitality Industry and Others)), South Africa Cab Aggregator Market (By Region (Northern South Africa, Southern South Africa, Eastern South Africa, Western South Africa)


Companies

Avis Budget Group Inc, Europcar Groupe SA, Hertz Corp, First Car Rental SA and Imperial Holdings Ltd, Uber and Taxify

Table of Contents

Table of Contents

1. Executive Summary

1.1. Market Size and Overview
1.2. Market Segmentation
1.3. Competition Analysis
1.4. Future Outlook

2. Appendix

2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size And Modeling

Consolidated Approach
Market Sizing – South Africa Car Rental Market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model – Car Rental Market
Limitations
Final Conclusion

3. Introduction to South Africa Car Rental and Taxi Market

4. South Africa Car Rental and Leasing Market

4.1. Business Model

Tour Operators
Long Term Rental

4.2. Market Size, 2013-2018
4.3. South Africa Car Rental and Leasing Market Segmentation, 2018

4.3.1. By Region, 2018
4.3.2. By Type of Booking (Online and Offline), 2018
4.3.3. By End Users, 2018

4.4. Competition Scenario in South Africa Car Rental and Leasing Market, 2018

4.4.1. Company Profiles of Major Players

Avis Rent a Car
First car rental
Europcar
Hertz Rent A Car

4.5. South Africa Car Rental and Leasing Market Future Outlook and Projections, 2018-2023

4.5.1. South Africa Car Rental and Leasing Market Future Segmentation, 2018-2023

By Region, 2018- 2023
By Type of Booking, 2018- 2023

5. South Africa Cab Aggregator Market (Online Taxi Apps)

5.1. Market Overview and Genesis
5.2. Business Model
5.3. South Africa Cab Aggregator Market Size by Revenue, 2014-2018
5.4. South Africa Cab Aggregator Market Segmentation, 2018

5.4.1. By Region, 2018

5.5. Competition Scenario in South Africa Cab Aggregator Market, 2018

5.5.1. Company Profiles of Major Players

Uber South Africa
Taxify

5.6. South Africa Cab Aggregator Market Future Projections, 2018-2023

6. Regulatory Norms in South Africa Taxi Market

6.1. How to Enter the Taxi Market

6.1.1. Legal Documents Required
6.1.2. Route License
6.1.3. Grading of Metered Taxis

6.2. E-Hailing Taxi Regulations

7. Issues and Challenges in South Africa Car Rental Market

7.1. Cost and Affordability of New Taxi Vehicles
7.2. High Fuel Prices
7.3. Turbulent Political Environment and Lack of Government Regulations
7.4. Safety Issues
7.5. Rising Competition

8. Growth Drivers for South Africa Car Rental Market

8.1. Increasing Tourism
8.2. Improved Internet and Smart Phone Penetration
8.3. Complementary to Transport Structure

9. Snapshot on Minibus Taxi Market in South Africa

10. Snapshot on Metered Taxis Market in South Africa

11. Snapshot on Airport Transfers in South Africa

12. Snapshot on Car and Ride Sharing

13. Analyst Recommendations

Disclaimer
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List of Figure

Figure 1-1: South Africa Car Rental and Leasing Market, 2018
Figure 1-2: South Africa Cab Aggregator Market, 2018
Figure 4-1: Business Model in South Africa Car Rental Market
Figure 4-3: South Africa Car Rental and Leasing Market Size on the Basis of Revenues in USD Million and Growth Rate in Percentage (%), 2013-2018
Figure 4-4: South Africa Car Rental and Leasing Market Segmentation by Region on the Basis of Revenue in Percentage, 2018 (P)
Figure 4-5: South Africa Car Rental and Leasing Market Segmentation by Type of Booking Including Online and Offline Booking on the Basis of Revenue in Percentage, 2018 (P)
Figure 4-6: South Africa Car Rental and Leasing Online Market Segmentation by Type of Booking on the Basis of Revenue in Percentage, 2018
Figure 4-7: South Africa Car Rental and Leasing Market Segmentation by Type of End Users on the Basis of Revenue in Percentage, 2018 (P)
Figure 4-8: Market Share of Major Companies in South Africa Car Rental and Leasing Market on the Basis of Revenues in Percentage (%), 2018 (P)
Figure 4-9: South Africa Car Rental and Leasing Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2018-2023
Figure 4-10: South Africa Car Rental and Leasing Market Segmentation by Region Including Northern, Southern, Eastern and Western South Africa on the Basis of Revenue in Percentage (%), 2018-2023E
Figure 4-11: South Africa Car Rental and Leasing Market by Type of Booking Including Online and Offline Booking on the Basis of Revenue in Percentage (%), 2018-2023E
Figure 4-12: South Africa Car Rental and Leasing Online Market Segmentation by Type of Booking on the Basis of Revenue in Percentage, 2023
Figure 5-1: South Africa Cab Aggregator Business Model
Figure 5-2: South Africa Cab Aggregator Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2014 –2018
Figure 5-3: Number of Rides in South Africa Cab Aggregator Market in Million and Growth Rate in Percentage (%), 2014 –2018
Figure 5-4: Average Cost Per Ride in South Africa Cab Aggregator Market in USD and Growth Rate in Percentage (%), 2014 –2018
Figure 5-5: South Africa Cab Aggregator Market Segmentation by Region on the Basis of Revenue in Percentage, 2018 (P)
Figure 5-6: South Africa Cab Aggregator Market Shares of Major Players on the Basis of Revenue by Number of Rides in Percentage, 2017
Figure 5-7: Financial Performance of Uber South Africa on the Basis of Revenue by Number of Rides in the USD Million and Growth Rate, 2014-2017
Figure 5-8: Number of Rides of Uber in South Africa, 2014-2017
Figure 5-9: Average Cost Per Ride of Uber in South Africa, 2014-2017
Figure 5-10: Uber Market Segmentation by Type of Car on the Basis of Revenue in Percentage, 2017
Figure 5-11: South Africa Cab Aggregator Market Size on the Basis of Revenue in USD Million and Growth Rate in Percentage (%), 2018-2023
Figure 5-12: Number of Rides in South Africa Cab Aggregator Market in Million and Growth Rate in Percentage (%), 2018 –2023
Figure 5-13: Average Cost Per Ride in South Africa Cab Aggregator Market in USD and Growth Rate in Percentage (%), 2018 –2023
Figure 7-1: Petrol Unleaded 93 Prices in South Africa in ZAR along with Growth Rate, 2012-2018
Figure 8-1: Population of South Africa in Million Along with the Growth Rate, 2012- 2018
Figure 8-2: Number of Smartphone Users in South Africa in Million Along with the Growth Rate, 2012- 2018
Figure 8-3: Internet Usage Penetration in South Africa in Percentage Along with the Growth Rate, 2012- 2018
Figure 9-1: Historical Developments in South Africa Minibus Taxi Market, 1977- 2018


List of Table

Table 2-1: Correlation Matrix of South Africa Car Rental Market
Table 2-2: Regression Coefficients Output for South Africa Car Rental Market
Table 3-1: Introduction to South Africa Car Rental and Taxi Market Including Market Stage, Major Type of Taxi Operators, Market Size, Major Companies, Issues and Challenges, Growth Drivers and Future Outlook
Table 4-1: Rental Parameter of Major Companies in Case of Mini Lease
Table 4-2: Rationale and Description for South Africa Car Rental and Leasing Market on the Basis of Revenue, 2013-2018
Table 4-3: Rationale and Description for South Africa Car Rental and Leasing Market by Region Including Northern, Southern, Eastern and Western South Africa on the Basis of Revenue in USD Million, 2018
Table 4-4: Rationale and Description for South Africa Car Rental and Leasing Market by Type of Booking Including Online and Offline Booking on the Basis of Revenue, 2018
Table 4-5: Rationale and Description for South Africa Car Rental and Leasing Market by Type of End Users Including Mining, Logistics and Courier Companies and Others (Including Financial Institutions, Consultancy, Hospitality Industry and Others) on the Basis of Revenue in USD Million, 2018
Table 4-6: Competition Scenario in South Africa Car Rental and Leasing Market Including Competition Stage, Company Position and Parameters of Competition
Table 4-7: Market Share of Major Players in South Africa Car Rental and Leasing Market on the Basis of Revenues in USD Million, 2018 (P)
Table 4-8: Cross Comparison of Major Players in South Africa Car Rental and Leasing Market on the Basis of Strengths
Table 4-9: Company Profile of Avis Rent a Car Including Company Overview, USP, Ride Details, Fleet Size, Average Rental Duration, Average Sales per Transaction, Business Model, Accepted Mode of Payment, Value Added Services, Partnerships, Affiliations and Associations and Recent Developments
Table 4-10: Company Profile of First Car Rental Including Company Overview, Ride Details, Fleet Size, Average Rental Duration, Average Sales per Transaction, Business Model, Accepted Mode of Payment, Value Added Services and Partnerships
Table 4-11: Company Profile of Europcar Including Company Overview, Ride Details, Fleet Size, Average Rental Duration, Average Sales per Transaction, Business Model, Accepted Mode of Payment, Value Added Services, Local Partnerships, Affiliate Partnerships, Global Partnerships and Sponsor Partnerships
Table 4-12: Company Profile of Hertz Rent a Car Including Company Overview,
Table 4-13: Rationale and Description for South Africa Car Rental and Leasing Market Future Projections on the Basis of Revenues, 2018-2023
Table 4-14: Rationale and Description for South Africa Car Rental and Leasing Market Segmentation by Region Including Northern, Southern, Eastern and Western South Africa on the Basis of Revenue in USD Million, 2018- 2023
Table 4-15: Rationale and Description for South Africa Car Rental and Leasing Market by Type of Booking Including Online and Offline Booking on the Basis of Revenue in USD Million, 2018- 2023
Table 5-1: Rationale and Description for South Africa Cab Aggregator Market Size on the Basis of Revenue, 2014- 2018
Table 5-2: Rationale and Description for South Africa Cab Aggregator Market by Region Including Northern, Southern, Eastern and Western South Africa on the Basis of Revenue in USD Million, 2018
Table 5-3: Competition Scenario in South Africa Cab Aggregator Market Including Competition Stage, Company Position and Parameters of Competition
Table 5-4: Cross Comparison of Major Companies Present in the Cab Aggregator Market in South Africa based on Number of Rides, Average Cost Per Ride, Commission Rate and Estimated Revenue by Number of Rides, 2017
Table 5-5: Strengths of Uber and Taxify in South Africa, 2017
Table 5-6: Company Profile of Uber South Africa Including Company Overview, USP, Active Riders, Revenue by Fleet Size, Commission Earned, Average revenue per Car, Active Drivers, Fleet Size, Value Added Services, Pricing Analysis, Segmentation by Type of Car, Partnerships, Business Strategies, Strengths and Recent Developments and Future Plans
Table 5-7: Uber Pricing for Different Cities and Types of Car in South Africa, 2018
Table 5-8: Average UberX Hourly Earnings in South Africa in ZAR, 2017
Table 5-9: Company Profile of Taxify Including Company Overview, Pricing Strategies, Ride Details, Average Cost per Riders, Revenue by Number of Ride, Accepted Mode of Payment, Value Added Services, Partnerships, Business Strategies, Strengths and Recent Developments
Table 5-10: Rationale and Description for South Africa Cab Aggregator Market Future Projections on the Basis of Revenues, 2018-2023
Table 9-1: Snapshot on Minibus Taxi Market in South Africa Including Market Overview, Number of Minibus Taxis, Average Revenue Per Minibus, Average Cost Per Ride, Number of Commuters, Market Size, Number of Minibus Taxi Operators, Recent Developments, Issues and Challenges and Analyst Recommendations
Table 9-2: Number of Minibus Taxis by Province in South Africa, 2018
Table 10-1: Snapshot on Metered Taxis Market in South Africa Including Market Overview, Number of Metered Taxis, Average Revenue Per Metered Taxi, Market Size, Recent Developments, Impact of App Based Taxis on the Metered Taxi Market, Issues and Challenges
Table 11-1: Passenger Traffic of the Airports in South Africa, FY 12/13- FY 17/18
Table 11-2: International and Regional Tourists from the Airports in South Africa, FY 12/13- FY 17/18
Table 11-3: Average Fare Range for Taxis from the Airports to Major Nearby Destinations in South Africa in USD, FY 12/13- FY 17/18
Table 11-4: Revenue Generated from Airport Transfers on the Basis of Passenger Traffic on Airports and Average Fares of Taxis from Different Airports in South Africa in USD, FY 12/13- FY 17/18
Table 12-1: Description of Major Companies in Ride and Car Sharing; Locomute (Car Sharing) and JumpinRides (Ride Sharing)
Table 12-2: Pricing Analysis for Engaging Services of Locomute as 31st January 2019
Table 12-3: Discount Analysis for Engaging Services of Locomute as 31st January 2019
Table 13-1: Analyst Recommendations for South Africa Car Rental and Taxi Services Market

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