“
South Africa Buy Now Pay Later Market Outlook to 2027F– Driven by digitalization, government support, increasing working age population, with upsurge in Gen-Z & millennials population coupled with shifting preference towards easy interest free extra credit line sources
- KR1209
- Slides: 127
- October 2022
- Author(s): Anuresh Bakshi and Anchal Gupta
- Total Views:1569
- Region : Africa
- Ken Research
- Market Research Report
About the Report
About the Report
The report “South Africa Buy Now Pay Later Market Outlook to 2027f– Driven by digitalization, government support, increasing working age population, with upsurge in Gen-Z & millennials population coupled with shifting preference towards easy interest free extra credit line sources” by Ken Research provides a comprehensive analysis of the potential of BNPL Industry in South Africa. The report also covers overview and genesis of the industry, market size in terms of revenue generated; market segmentation by Mode of Payments, by end users, by Age Group of Consumers, by revenue division and by average order value; growth enablers and drivers, challenges and bottlenecks, trends driving adoption of digital innovation; regulatory framework; end user analysis, industry analysis, competitive landscape including competition scenario, market shares of major players present across South Africa. The report concludes with future market projections of each product segmentation and analyst recommendations.
Detailed Analysis on the Buy Now Pay Later Market:
The Buy Now Pay Later industry in South Africa is primarily driven by the need for extra credit line sources to manage the expenses at the time of need fueled by government initiatives to enhance digitalization Buy Now Pay Later Market in South Africa recorded a positive CAGR of more than 50% on the basis of revenue generated in between 2022P and 2027E.
Market Segmentation:
By mode of payment:
Buy Now Pay Later market can be segmented on the basis of mode of payment: online and offline
Covid-19 fuelled the need for online mode of transaction due to adoption of cashless payments which led to the boom of the industry in the country.
By end user:
Buy Now Pay Later market can be segmented on the basis of type of end user: Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators
By age group:
Buy Now Pay Later market can be segmented on the basis of age group: Below 24 years, 24-36 years, 36-50 years and Above 50 years. This is attributed to the increasing working age population which is gradually shifting from credit cards to BNPL as mode of payments.
By mode of payment:
Buy Now Pay Later market can be segmented on the basis of mode of payment: online and offline
Covid-19 fuelled the need for online mode of transaction due to adoption of cashless payments which led to the boom of the industry in the country.
By end user:
Buy Now Pay Later market can be segmented on the basis of type of end user: Ecommerce Giants, Physical Retailers, Travel and Entertainment Merchants and Food Aggregators
By age group:
Buy Now Pay Later market can be segmented on the basis of age group: Below 24 years, 24-36 years, 36-50 years and Above 50 years. This is attributed to the increasing working age population which is gradually shifting from credit cards to BNPL as mode of payments.
Competitive Landscape in South Africa BNPL Market:
Thriving partnerships between banks and local BNPL players in the region would enable BNPL players to further position themselves as a trustworthy purchase option among the millenials and gen-z who are prone to rapid behavioural and lifestyle changes. The BNPL market in South RSA is moderately competitive in nature with the presence of 4-6 players operating across the landscape.The market is also witnessing inception of global giants in the industry which can be encapsulated with the recent acquisition of Payflex. TymeBank, Mobicred, PayJustNow and Payflex are some the key players operating in the BNPL landscape of South Africa among others.
Future Outlook and Projections of the Industry
Buy Now Pay Later industry in South Africa is estimated to generate a revenue of USD 1569 Million in 2027E, expanding at a CAGR of double digits in between 2022P and 2027E Increasing demand for extra credit line with less stringent KYC procedures without relying on CIBIL scores will be traction for consumers for utilization of BNPL services. Retailers as end user will witness upsurge in revenue contribution to 80% of the market share as more retailers will be coming forward to incorporate the BNPL services in their online and offline store to increase consumer base by collaborating with BNPL players.
Key Segments Covered
South Africa BNPL Market:
By mode of payment (by Revenue) 2022 and 2027:
- Online
- Offline
By End Users (by Revenue) 2022 and 2027:
- Retailers
- Food Merchants
- Travel Merchants
By Age Group of Users (by Revenue) 2022 and 2027:
- Below 20 years
- 20-40 years
- Above 40 years
Key Target Audience:
- Bankers and associations
- Government associations
- Corporates
- Investment firms
- Government Bodies & Regulating Authorities
- Fintech companies
- Venture capitalists
Time Period Captured in the Report:
- Historical Year: 2019-2021
- Base Year: 2022
- Forecast Period: 2023– 2027F
Companies Covered:
- TymeBank
- PAYJUSTNOW
- Mobicred
- PayFlex
Key Topics Covered in the Report:
- BNPL Industry positioning
- Socio demographic Outlook of South Africa
- Presence of Global BNPL Players
- Trends of BPNL Industry
- Market size of BPNL
- BNPL transaction process
- Key Features and developments in South Africa BPNL
- SWOT Analysis of South Africa BNPL
- Issues and Challenges in South Africa BNPL
- Investment Analysis of players in BNPL Space
- Role of Government and regulations in South Africa BNPL
- Porter’s Five force Analysis in South Africa BPNL
- Future Market Size of BNPL in South Africa
Products
Products
Key Segments Covered
South Africa BNPL Market:
By mode of payment (by Revenue) 2022 and 2027:
- Online
- Offline
By End Users (by Revenue) 2022 and 2027:
- Retailers
- Food Merchants
- Travel Merchants
By Age Group of Users (by Revenue) 2022 and 2027:
- Below 20 years
- 20-40 years
- Above 40 years
Key Target Audience:
- Bankers and associations
- Government associations
- Corporates
- Investment firms
- Government Bodies & Regulating Authorities
- Fintech companies
- Venture capitalists
Time Period Captured in the Report:
- Historical Year: 2019-2021
- Base Year: 2022
- Forecast Period: 2023– 2027F
Companies Covered:
- TymeBank
- PAYJUSTNOW
- Mobicred
- PayFlex
Key Topics Covered in the Report:
- BNPL Industry positioning
- Socio demographic Outlook of South Africa
- Presence of Global BNPL Players
- Trends of BPNL Industry
- Market size of BPNL
- BNPL transaction process
- Key Features and developments in South Africa BPNL
- SWOT Analysis of South Africa BNPL
- Issues and Challenges in South Africa BNPL
- Investment Analysis of players in BNPL Space
- Role of Government and regulations in South Africa BNPL
- Porter’s Five force Analysis in South Africa BPNL
- Future Market Size of BNPL in South Africa
Companies
Companies Covered:
- TymeBank
- PAYJUSTNOW
- Mobicred
- PayFlex
Table of Contents
Table of Contents
1. Executive Summary
How is Buy Now Pay Later Industry Positioned in South Africa?
2. Country Overview
Socio-Economic Outlook of South Africa
Internet Penetration in South Africa
3. Global Overview of buy Now Pay Later Industry in South Africa
Overview of Global BNPL Industry
Presence of BNPL Players Across Globally
Latest Developments in Global BNPL Landscape
Disruptors of Credit card Globally
Case Studies of Leading Global BNPL Providers
4. Market Overview of Buy Now Pay Later Industry in South Africa
Overview of South African BNPL Industry
Key Features and Development in South Africa Buy Now Pay Later Market
Business Model Canvas for Major BNPL Players in the region
Market Share and Cross Comparison of Other Modes of Payments in South Africa Buy Now Pay Later Market
Reasons for Adoption of Buy Now Pay Later Market in South Africa
Ecosystem of Major Entities in Buy Now Pay Later Industry in South Africa
How a Buy Now Pay Later Transaction Happens
5. Market Size of Buy Now Pay Later Industry in South Africa
Market Size of Buy Now Pay Later in South Africa on the basis of Revenue, 2019-2022
Market Size of Buy Now Pay Later in South Africa on the basis of Number of Transactions, 2019-2022
Market Size of Buy Now Pay Later in South Africa on the basis of Average Order Value, 2019-2022
6. Market Segmentation of Buy Now Pay Later Industry in South Africa
Market Segmentation by Mode of Payments, 2022
Market Segmentation by Type of End User, 2022
Market Segmentation By Age Group of Consumers, 2022
7. Industry Analysis
Growth Drivers of South Africa Buy Now Pay Later Market
Porter’s Five Force Analysis of the South Africa Buy Now Pay Later Market
Trends and Developments in South Africa Buy Now Pay Later Market
Issues and Challenges in the South Africa Buy Now Pay Later Market
SWOT Analysis of South Africa Buy Now Pay Later Market
Role of Government and Regulations in the South African Buy Now Pay Later Industry
Risks Involved in Business Operations in the South African Buy Now Pay Later Industry
Recent Mergers and Acquisitions in the South African Buy Now Pay Later Industry
Impact of COVID-19
8. Demand Analysis
Adoption Rationale of Consumers towards Buy Now Pay Later Services
Cross Comparison of BNPL players on major decision making parameters for brand preference
Consumer Persona Analysis
9. Competitive Analysis
Investment Analysis of Major Players in the BNPL Space from 2016 to 2021
Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022
Company Profile of TymeBank
Company Profile of Mobicred
Company Profile of PayJustNow
Company Profile of Payflex
10. Future Outlook and Projections of the Industry, till 2027
Future Market Size of Buy Now Pay Later in South Africa on the basis of Revenue, 2022-2027E
Future Market Size of Buy Now Pay Later in South Africa on the basis of Number of Transactions, 2022-2027E
Future Market Size of Buy Now Pay Later in South Africa on the basis of Average Order Value, 2022-2027E
Future Market Segmentation by Mode of Payments, 2022-2027E
Future Market Segmentation by Type of End User, 2022-2027E
Future Market Segmentation by Age Group of Consumers, 2022-2027E
11. Analyst Recommendations
12. Industry Speaks
13. Research Methodology
Market Definitions and Assumptions
Abbreviations
Market Sizing Approach
Consolidated Research Approach
Understanding Market Potential Through In-Depth Industry Interviews
Limitations and Future Conclusion
Disclaimer
Contact Us
You can also purchase parts of this report. Do you want to check out a section wise price list?
Why Buy From US?
Refine Robust Result (RRR) Framework
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
Our Reach Is Unmatched
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
Shifting the Research Paradigm
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
More Insights-Better Decisions
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Transparency and Trust
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
Round the Clock Support
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.
Why Client Choose Us?
400000+
Reports in repository
150+
Consulting project a year
100+
Analysts
8000+
Client Queries in 2022
Trusted By 2500+ Brands
.png)
