UAE Buy Now Pay Later Industry Outlook to 2027
Driven by adoption of cashless society, increasing Genz & millennials population coupled with shifting preference towards easy interest free extra credit line sources
September 2022
119
About the Report
About the Report
UAE Buy Now Pay Later Market Overview and Size
In the UAE, the global pandemic has resulted in a shift in consumer spending habits and accelerated adoption of online shopping platforms. This shift in the overall consumer behavior, along with the rise of digital payment solutions, is resulting in buy now, pay later (BNPL) becoming one of the fastest-growing payments methods in the country.
UAE Buy Now Pay Later Market Segmentation
By Type of End User (Ecommerce Retail, Consumer Electronics, Food Aggregators and Travel Aggregators): Buy Now Pay Later market can be segmented on the basis of type of end user: Ecommerce Retail, Consumer Electronics, Food Aggregators and Travel Aggregators.
By Geography (Dubai, Sharjah and Abu Dhabi): Buy Now Pay Later market can be segmented on the basis of geography which generated maximum revenue by BNPL transactions: Dubai, Sharjah and Abu Dhabi. A major chunk of the revenue share is captured alone by Dubai in UAE in 2022 due to presence of most of the BNPL players in this region with their registered office present in Dubai.
By Age Group of Consumers, (15-30 years, 30-40 years, 40-50 years, above 50 years): Buy Now Pay Later market can be segmented on the basis of age group: 15-30 years, 30-40 years, 40-50 years and Above 50 years. 30-40 years of age group accounts for highest market share for using BNPL services in the country in 2022. This is attributed to the increasing working age population which is gradually shifting from credit cards to BNPL as mode of payments.
Competitive Landscape in UAE Buy Now Pay Later Industry
UAE Buy Now Pay Later Market Future Outlook and Projections
Products
Products
Key Segments Covered in UAE Buy Now Pay Later Industry
UAE Buy Now Pay Later Market
By Mode of Payments
- Online
- Offline
By Type of End User
- Ecommerce Retail,
- Consumer Electronics,
- Food Aggregators
- Travel Aggregators
By Geography
- Dubai,
- Sharjah
- Abu Dhabi
By Age Group of Consumers,
- 15-30 years
- 30-40 years
- 40-50 years
- Above 50 years
Adoption Rationale of Consumers towards Buy Now Pay Later Services
- Cross Comparison of BNPL players on major decision making parameters for brand preference
- Consumer Persona Analysis
Key Target Audience
- BNPL Service providing Players
- New Gen BNPL Cards Players
- Traders Loan EMI BNPL Cards Players
- Banking Institutions Payment System Operators
- Regulatory Bodies
- FinTech’s
- Various International Digital Lending Platforms and Players
- New Entrants in BNPL Space
- Potential BNPL Users
Time Period Captured in the Report:
- Historical Period: 2019-2022
- Forecast Period: 2023-2027F
Companies
UAE Buy Now Pay Later Industry Players/Ecosystem
BNPL Players (Supply Side)
- Tabby
- Tamara
- Spotii
- Aramex
- Afterpay
- Rise
- Cashew
- Postpay
- Souqalmal
Lifestyle Merchants (Demand Side)
- Amazon
- SHEIN
- The Body Shop
- Adidas
- Actan
- Swarovski Ebrahim Shop
- Babytonia
Food Merchants (Demand Side)
- Healthy life
- Golden Tamper
- Karam Alnakhil
- Mawared
Payment System Operators
- Simpl SamsungPay
- Apple Pay
- VISA
- Payit
- Mastercard
- Gpay
Table of Contents
Table of Contents
1. Executive Summary
1.1. How is Buy Now Pay Later Industry Positioned in UAE?
2. UAE Buy Now Pay Later Market Overview
2.1. How is Buy Now Pay Later Industry Positioned in UAE?
2.2. Overview of Global BNPL Industry
2.3. Presence of BNPL Players Across Globally
2.4. Disruptors of Credit card Globally
3. Market Overview of Buy Now Pay Later Industry in UAE
3.1. Key Features and Development in UAE Buy Now Pay Later Market
3.2. How a Buy Now Pay Later Transaction Happens
3.3. Key Trends of UAE Buy Now Pay Later Industry
3.4. Operating Model of Electric Vehicle Industry Ecosystem of Major Entities in Buy Now Pay Later Industry in UAE
4. Market Size of Buy Now Pay Later Industry in UAE
4.1. Market Size of Buy Now Pay Later in UAE on the basis of Revenue, 2019-2022
4.3. Market Size of Buy Now Pay Later in UAE on the basis of Number of Transactions, 2019-2022
4.4. Market Size of Buy Now Pay Later in UAE on the basis of Average Order Value, 2019-2022
5. Market Segmentation of Buy Now Pay Later Industry in UAE
5.1. Market Segmentation by Mode of Payments, (Online and Offline), 2019-2022
5.2.Market Segmentation by Type of End User, (Ecommerce Retail, Consumer Electronics, Food Aggregators and Travel Aggregators), 2019-2022
5.3 Market Segmentation By Geography, (Dubai, Sharjah and Abu Dhabi) 2019-2022
5.4. Market Segmentation By Age Group of Consumers,( 15-30 years, 30-40 years, 40-50 years, above 50 years) 2019- 2022
6. Industry Analysis
6.1. Growth Drivers of UAE Buy Now Pay Later Market
6.2. Porter’s Five Force Analysis of the UAE Buy Now Pay Later Market
6.3. Trends and Developments in UAE Buy Now Pay Later Market
6.4. Issues and Challenges in the UAE Buy Now Pay Later Market
6.5. SWOT Analysis of UAE Buy Now Pay Later Market
6.6. Role of Government and Regulations in the UAE Buy Now Pay Later Industry
6.7. Impact of COVID-19
7. Demand Analysis
7.1. Adoption Rationale of Consumers towards Buy Now Pay Later Services
7.2. Cross Comparison of BNPL players on major decision making parameters for brand preference (Onboarding Process, Ease of Use, Brand Image, Issues by Customers, Customer Rating, if applicable (Google play Play Store/Apple App Store), Customer Praise Points)
7.3. Consumer Persona Analysis
8. Competitive Analysis
8.1. Investment Analysis of Major Players in the BNPL Space from 2016 to 2021 (Total Funding Amount, Funding Rounds, Investors, Mergers or Acquisitions)
8.2. Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022 (Money Raised (In Million Dollars), Number of Investors, Lead Investors)
8.3 Company Profile of Tabby (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Investors, Product Portfolio, and Challenges)
8.4. Company Profile of Spotii (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Cost Structure and Challenges)
8.5. Company Profile of Tamara (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Collaboration, Product Portfolio, and Challenges)
8.6. Company Profile of Cashew (Operational and Financial Parameters, Company Overview, Business Strategy, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Unique Operational Parameters and Challenges)
8.7. Company Profile of Postpay (Operational and Financial Parameters, Company Overview, Unique Selling Propositions, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Key Collaboration and Challenges)
9. Future Outlook and Projections of the Industry, till 2027
9.1. Future Market Size of Buy Now Pay Later in UAE on the basis of Revenue, 2022-2027E
9.2. Future Market Size of Buy Now Pay Later in UAE on the basis of Number of Transactions, 2022-2027E
9.3. Future Market Size of Buy Now Pay Later in UAE on the basis of Average Order Value, 2022-2027E
9.4. Future Market Segmentation by Mode of Payments, 2022-2027E
9.5. Future Market Segmentation by Type of End User, 2022-2027E
9.6. Future Market Segmentation by Geography, 2022-2027E
9.7. Future Market Segmentation by Age Group of Consumers, 2022-2027E
10. Analyst Recommendations
11. Industry Speaks
12. Research Methodology
12.1. Market Definitions and Assumptions
12.2. Abbreviations
12.3. Market Sizing Approach
12.4. Consolidated Research Approach
12.5. Understanding Market Potential through In-Depth Industry Interviews
12.6. Primary Research Approach
12.7. Limitations and Future Conclusion
Disclaimer
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