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UAE Buy Now Pay Later Industry Outlook to 2027

Driven by adoption of cashless society, increasing Genz & millennials population coupled with shifting preference towards easy interest free extra credit line sources

Region:United Arab Emirates

Author(s):Arunesh, Anchal

Product Code:KR1195

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Published On

September 2022

Total pages

119

Products

Key Target Audience

  • BNPL Service providing Players

  • New Gen BNPL Cards Players

  • Traders Loan EMI BNPL Cards Players

  • Banking Institutions Payment System Operators

  • Regulatory Bodies

  • FinTech’s

  • Various International Digital Lending Platforms and Players

  • New Entrants in BNPL Space

  • Potential BNPL Users


Time Period Captured in the Report:

  • Historical Period: 2019-2022

  • Forecast Period: 2023-2027F

Companies

Key Segments Covered in UAE Buy Now Pay Later Industry

UAE Buy Now Pay Later Market

By Mode of Payments

  • Online

  • Offline

By Type of End User

  • Ecommerce Retail,

  • Consumer Electronics,

  • Food Aggregators

  • Travel Aggregators


By Geography

  • Dubai,

  • Sharjah

  • Abu Dhabi


By Age Group of Consumers,

  • 15-30 years

  • 30-40 years

  • 40-50 years

  • Above 50 years


Adoption Rationale of Consumers towards Buy Now Pay Later Services

  • Cross Comparison of BNPL players on major decision making parameters for brand preference

  • Consumer Persona Analysis

UAE Buy Now Pay Later Industry Players/Ecosystem

BNPL Players (Supply Side)

  • Tabby

  • Tamara

  • Spotii

  • Aramex

  • Afterpay

  • Rise

  • Cashew

  • Postpay

  • Souqalmal


Lifestyle Merchants (Demand Side)

  • Amazon

  • SHEIN

  • The Body Shop

  • Adidas

  • Actan

  • Swarovski Ebrahim Shop

  • Babytonia


Food Merchants (Demand Side)

  • Healthy life

  • Golden Tamper

  • Karam Alnakhil

  • Mawared


Payment System Operators

  • Simpl SamsungPay

  • Apple Pay

  • VISA

  • Payit

  • Mastercard

  • Gpay

Table of Contents

1. Executive Summary

1.1. How is Buy Now Pay Later Industry Positioned in UAE?

2. UAE Buy Now Pay Later Market Overview

2.1. How is Buy Now Pay Later Industry Positioned in UAE?

2.2. Overview of Global BNPL Industry

2.3. Presence of BNPL Players Across Globally

2.4. Disruptors of Credit card Globally

3. Market Overview of Buy Now Pay Later Industry in UAE

3.1. Key Features and Development in UAE Buy Now Pay Later Market

3.2. How a Buy Now Pay Later Transaction Happens

3.3. Key Trends of UAE Buy Now Pay Later Industry

3.4. Operating Model of Electric Vehicle Industry Ecosystem of Major Entities in Buy Now Pay Later Industry in UAE

4. Market Size of Buy Now Pay Later Industry in UAE

4.1. Market Size of Buy Now Pay Later in UAE on the basis of Revenue, 2019-2022

4.3. Market Size of Buy Now Pay Later in UAE on the basis of Number of Transactions, 2019-2022

4.4. Market Size of Buy Now Pay Later in UAE on the basis of Average Order Value, 2019-2022

5. Market Segmentation of Buy Now Pay Later Industry in UAE

5.1. Market Segmentation by Mode of Payments, (Online and Offline), 2019-2022

5.2.Market Segmentation by Type of End User, (Ecommerce Retail, Consumer Electronics, Food Aggregators and Travel Aggregators), 2019-2022

5.3 Market Segmentation By Geography, (Dubai, Sharjah and Abu Dhabi) 2019-2022

5.4. Market Segmentation By Age Group of Consumers,( 15-30 years, 30-40 years, 40-50 years, above 50 years) 2019- 2022

6. Industry Analysis

6.1. Growth Drivers of UAE Buy Now Pay Later Market

6.2. Porter’s Five Force Analysis of the UAE Buy Now Pay Later Market

6.3. Trends and Developments in UAE Buy Now Pay Later Market

6.4. Issues and Challenges in the UAE Buy Now Pay Later Market

6.5. SWOT Analysis of UAE Buy Now Pay Later Market

6.6. Role of Government and Regulations in the UAE Buy Now Pay Later Industry

6.7. Impact of COVID-19

7. Demand Analysis

7.1. Adoption Rationale of Consumers towards Buy Now Pay Later Services

7.2. Cross Comparison of BNPL players on major decision making parameters for brand preference (Onboarding Process, Ease of Use, Brand Image, Issues by Customers, Customer Rating, if applicable (Google play Play Store/Apple App Store), Customer Praise Points)

7.3. Consumer Persona Analysis

8. Competitive Analysis

8.1. Investment Analysis of Major Players in the BNPL Space from 2016 to 2021 (Total Funding Amount, Funding Rounds, Investors, Mergers or Acquisitions)

8.2. Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022 (Money Raised (In Million Dollars), Number of Investors, Lead Investors)

8.3 Company Profile of Tabby (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Investors, Product Portfolio, and Challenges)

8.4. Company Profile of Spotii (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Cost Structure and Challenges)

8.5. Company Profile of Tamara (Operational and Financial Parameters, Company Overview, Business Strategy, Recent Developments, Key Partnerships, Key Collaboration, Product Portfolio, and Challenges)

8.6. Company Profile of Cashew (Operational and Financial Parameters, Company Overview, Business Strategy, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Unique Operational Parameters and Challenges)

8.7. Company Profile of Postpay (Operational and Financial Parameters, Company Overview, Unique Selling Propositions, Marketing Strategy, Recent Developments, Key Partnerships, Key Fitness Partners, Product Portfolio, Key Collaboration and Challenges)

9. Future Outlook and Projections of the Industry, till 2027

9.1. Future Market Size of Buy Now Pay Later in UAE on the basis of Revenue, 2022-2027E

9.2. Future Market Size of Buy Now Pay Later in UAE on the basis of Number of Transactions, 2022-2027E

9.3. Future Market Size of Buy Now Pay Later in UAE on the basis of Average Order Value, 2022-2027E

9.4. Future Market Segmentation by Mode of Payments, 2022-2027E

9.5. Future Market Segmentation by Type of End User, 2022-2027E

9.6. Future Market Segmentation by Geography, 2022-2027E

9.7. Future Market Segmentation by Age Group of Consumers, 2022-2027E

10. Analyst Recommendations

11. Industry Speaks

12. Research Methodology

12.1. Market Definitions and Assumptions

12.2. Abbreviations

12.3. Market Sizing Approach

12.4. Consolidated Research Approach

12.5. Understanding Market Potential through In-Depth Industry Interviews

12.6. Primary Research Approach

12.7. Limitations and Future Conclusion

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UAE Buy Now Pay Later Industry, Size, Share, Revenue: Ken Research