
Region:Asia
Product Code:KR305
March 2015
135
The Report Titled “Asia-Pacific Mobile Money Industry Prospects till 2019 – China and India to Bolster Growth” provides an in-depth analysis of the and covers specific insights on the market size in terms of global mobile money market value, region and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a detailed description of the prominent and emerging geographic markets of the region including China and India.
Mobile money is an emerging concept in the global market which represents a profitable opportunity with a massive social impact by allowing customers to access services which can help them to effectively manage their day to day routines. The concept of mobile money or mobile payment revolves around utilizing the mobile phones to transfer money and make payments. The mobile money industry across the world has been continuously growing and expanding across various regions. The global mobile money market was estimated to be USD ~ billion, in terms of value of transactions taking place in 2014. The market has expanded at an outstanding CAGR of ~% over the period of 2008-2014. The massive increase in the payments, remittance and banking value is anticipated to be driven by Asia-Pacific region, with countries including China and India.
In 2009, Asia Pacific accounted for the highest number of mobile payment users worldwide, followed by Europe and North America. Consequently, the region also noted the highest share in the transactions being operated through mobile devices, which was registered at 71.2% in 2009. Moreover, Asia-Pacific has continued to lead the market for mobile payment adoption in the world owing to the supportive policies of the governments in various nations and rapidly growing mobile phones subscriptions which has extended the services to even lower strata of the society.
The mobile payments market in Asia Pacific region is relatively varied and highly fragmented. The mobile money industry in China has showcased a magnificent growth over the span of last few years. India has an evolving landscape in terms of mobile money. The market is characterized with a huge fragmentation observed in the number and nature of services provided. Japan was the pioneer country which has had a long history of mobile payments. Japan and South Korea were amongst the leading nations for the adoption of mobile payments in the world and in Asia, owing to presence of most developed mobile cultures.
The share of mobile banking and card payments has however declined in the past years, owing to the increasing influx of players introducing mobile wallet services. Over the past years, many mobile wallets have been launched by various players such as telecom companies namely: Airtel Money (India), Smart Money and GCash (Philippines) and third party providers; for example, Alipay. Lakala, Tenpay (China).
The transactions value for mobile payments and in Asia pacific is expected to reach USD ~ billion by the end of 2019. The industry size is estimated to grow at a CAGR of 174.8% over the period of 2019-2019. The maximum growth is to be reflected by China and India.
Key Topics Covered in the Report:
Mobile Wallet, Mobile Banking, MPOS, Mobile Payment/ Mobile Money, Proximity Payments, Remote Payments
Globe GCash, Smart Money, Airtel Money, mRupee, Idea My Cash, ICICI Mobile Money, Money on Mobile, Movida, OxiCash, MobiCash, AlphaMoney, Loop Mobile, Aircel Mobile Money, Ezetap, MSwipe, iKaaz, Bijlipay, Mosambee and Paymate
1.Global Mobile Money Industry
1.1.Global Mobile Money Market Size and Segmentation
By Transaction Value, 2008-2014
By Number of Transactions, 2009-2014
By Number of Accounts, 2011-2014
Market Segmentation by Regions, 2009-2014
2.Asia- Pacific Mobile Money Industry
2.1.Introduction and Market Size, 2009-2014
2.2.Value Chain Analysis in Mobile Money Market
2.2.1.Mobile Money Industry Participants
2.2.1.1.Supply Side
Mobile Network Operators
Device Manufacturers and Mobile Operating System Providers
Financial Institutions
Payment Network
2.2.1.2.Demand Side
Merchants
Customers
3.Financial Regulations, Licensing Rules, Mobile Payment Standards
4.Business Models in Mobile Money Industry
4.1.Bank-Centric Model
4.2.Collaboration Model
4.3.Operator-Centric Model
4.4.Peer-to-Peer Model
5.Asia-Pacific Mobile Money Industry Segmentation
5.1.By Source of Funding, 2009 & 2014
5.2.By Remote and Proximity Payments, 2009 & 2014
5.2.1.By Different Modes of Remote Payments, 2014
5.2.2.By Different Technologies of Proximity Payments, 2013
5.3.By Purpose of Payment, 2014
6.Key Concerns
6.1.Supply Side
Absence of Definite Global Standards
Problems of Interoperability and Partnership Issues
Higher Capital Requirements and Deployment Issues
6.2.Demand Side
Lack of Government Authorization
Consumer Confidence Issues
Low Consumer Awareness and Understanding
7.China Mobile Money Industry
7.1.Introduction and Market Overview
7.2.Market Size, 2009-2014
7.3.Market Segmentation of Third-Party Mobile Payments in China
7.3.1.By Different Channels of Payments, 2010-2014
7.3.2.By Consumer and Enterprise Payments, 2010-2014
7.4.Competitive Landscape of China Mobile Money Industry
7.4.1.Market Share of Mobile Payment Providers in China, 2014
7.5.China Mobile Payment Market Prominent Joint Ventures and Partnerships
China Union Pay Collaborates with China Telecom for Mobile Payment
Fortumo Partners with China Unicom and China Telecom, to Build Relationship with all 3 Major Telecom Service Provider
Apple and China Union Pay Partner to Boost Mobile Payment Services in China
China Mobile and China Union Pay seal mobile payment partnership
7.6.China Mobile Payment Market Trends and Developments
China Mobile Payment Market to Expand as Alibaba- Tencent Rivalry Heats up
Baidu Enters the Mobile Payment Market in China
China Central Bank Blocks Alibaba, Tencent Plan for launching Virtual Credit Cards
China’s Taxi Applications: Major Growth Driver for Mobile Payment Market in China
7.7.Challenges for Growth
Complex Industry Alliances
Low consumer Interest
Standardization
8.India Mobile Money Industry
8.1.Introduction and Market Overview
8.2.Market Size, 2012-2014
M-Wallet Market, 2012-2014
Mobile Banking, 2012-2014
8.2.1.mPOS Market, 2012-2014
8.3.Market Segmentation of M-wallet Market
8.3.1.By Type of Industry, 2014
8.3.2.M-Banking Segmentation by Different Uses of M-Banking (Online Travel, DMT, Online Retail, Bill Payments, FY’2014
8.3.3.By Open, Closed and Semi-Closed M-Wallets, 2013-2014
8.3.4.By Consumer and Enterprise M-Wallets, 2012-2014
8.4.Competitive Landscape of India Mobile Money Industry
8.4.1.Market Share of Major Players in India M-Wallet Market, FY’2014
8.4.2.Market Share of Different Banks in India M-Banking Market, FY’2012-FY’2014
9.Overview of Other Major Asian Countries
9.1.South Korea Mobile Money Industry
Mobile Banking
9.2.Japan Mobile Money Industry
9.3.The Philippines Mobile Money Industry
10.Trends and Developments in Asia Pacific Mobile Money Industry
Emerging Countries Witnessing Maximum Growth
Remote Payments Driving Growth
Increasing Alliances and Strategic Partnerships in the Sector
11.Asia Pacific Mobile Money Market Future
11.1.Cause and Effect Relationship Analysis of Global Mobile Money Industry
11.2.Future Outlook and Projections, 2015-2019
12.Macroeconomic Factors Affecting the Global Mobile Money Market
12.1.Mobile Subscriptions in the World, 2008-2018
12.2.Gross Domestic Output in the World, 2008-2018
12.3.Active Mobile Broadband Subscriptions, 2008-2018
12.4.Shipments of NFC-enabled Mobile Phones, 2008-2018
12.5.Global International Remittance Market, 2008-2018
13.Appendix
13.1.Market Definition
13.2.Abbreviations
13.3.Research Methodology
Data collection Methods
Approach
Variables (Independent and Dependent)
Multi Factor Based Sensitivity Model
Final Conclusion
13.4.Disclaimer
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