Asia Pacific Mobile Money Industry Prospects till 2019 - China and India to Bolster Growth
March 2015
135
About the Report
About the Report
The Report Titled “Asia-Pacific Mobile Money Industry Prospects till 2019 – China and India to Bolster Growth” provides an in-depth analysis of the Mobile Money Industry and covers specific insights on the market size in terms of global mobile money market value, region and product wise segmentation, value chain analysis, business models, recent trends and developments and future outlook of the mobile money Industry at the global and regional level. The report also entails a detailed description of the prominent and emerging geographic markets of the region including China and India.
Mobile money is an emerging concept in the global market which represents a profitable opportunity with a massive social impact by allowing customers to access services which can help them to effectively manage their day to day routines. The concept of mobile money or mobile payment revolves around utilizing the mobile phones to transfer money and make payments. The mobile money industry across the world has been continuously growing and expanding across various regions. The global mobile money market was estimated to be USD ~ billion, in terms of value of transactions taking place in 2014. The market has expanded at an outstanding CAGR of ~% over the period of 2008-2014. The massive increase in the payments, remittance and banking value is anticipated to be driven by Asia-Pacific region, with countries including China and India.
In 2009, Asia Pacific accounted for the highest number of mobile payment users worldwide, followed by Europe and North America. Consequently, the region also noted the highest share in the transactions being operated through mobile devices, which was registered at 71.2% in 2009. Moreover, Asia-Pacific has continued to lead the market for mobile payment adoption in the world owing to the supportive policies of the governments in various nations and rapidly growing mobile phones subscriptions which has extended the services to even lower strata of the society.
The mobile payments market in Asia Pacific region is relatively varied and highly fragmented. The mobile money industry in China has showcased a magnificent growth over the span of last few years. India has an evolving landscape in terms of mobile money. The market is characterized with a huge fragmentation observed in the number and nature of services provided. Japan was the pioneer country which has had a long history of mobile payments. Japan and South Korea were amongst the leading nations for the adoption of mobile payments in the world and in Asia, owing to presence of most developed mobile cultures.
The share of mobile banking and card payments has however declined in the past years, owing to the increasing influx of players introducing mobile wallet services. Over the past years, many mobile wallets have been launched by various players such as telecom companies namely: Airtel Money (India), Smart Money and GCash (Philippines) and third party providers; for example, Alipay. Lakala, Tenpay (China).
The transactions value for mobile payments and m-wallet industry in Asia pacific is expected to reach USD ~ billion by the end of 2019. The industry size is estimated to grow at a CAGR of 174.8% over the period of 2019-2019. The maximum growth is to be reflected by China and India.
Key Topics Covered in the Report:
- The market size of the Global Mobile Money Market by Transaction Value
- Global Market Segmentation by Geographies covering Asia Pacific, Africa, North America
- The market size of the Asia Pacific Mobile Money Payment Market by transaction value
- Market Segmentation of Asia Pacific mobile money market by source of funding, remote and proximity payments and purpose of payments
- Market Size of China Mobile Money Industry by Volume, Value and number of Customers of Mobile Banking and Third Party Providers
- Market Segmentation of China Mobile Money Industry by different channels of payments and consumer and enterprise payments
- Competitive Landscape and Market Shares of major companies
- Market Size of India Mobile Money Industry by Volume and Value of M-wallet, Mobile Banking and mPOS markets
- Market Segmentation of India M-wallet Industry by open, closed and semi-closed wallets and consumer and enterprise payments
- Company Profiles of Major Players in Mobile Money Industry
- Overview of Mobile Money Industries in Japan, South Korea and The Philippines
- Trends and Developments, Business models and Value Chain Analysis
- Future Outlook and Projections of Asia-Pacific and Global Mobile Money Industry
Products
Products
Mobile Wallet, Mobile Banking, MPOS, Mobile Payment/ Mobile Money, Proximity Payments, Remote Payments
Companies
Globe GCash, Smart Money, Airtel Money, mRupee, Idea My Cash, ICICI Mobile Money, Money on Mobile, Movida, OxiCash, MobiCash, AlphaMoney, Loop Mobile, Aircel Mobile Money, Ezetap, MSwipe, iKaaz, Bijlipay, Mosambee and Paymate
Table of Contents
Table of Contents
1.Global Mobile Money Industry
1.1.Global Mobile Money Market Size and Segmentation
By Transaction Value, 2008-2014
By Number of Transactions, 2009-2014
By Number of Accounts, 2011-2014
Market Segmentation by Regions, 2009-2014
2.Asia- Pacific Mobile Money Industry
2.1.Introduction and Market Size, 2009-2014
2.2.Value Chain Analysis in Mobile Money Market
2.2.1.Mobile Money Industry Participants
2.2.1.1.Supply Side
Mobile Network Operators
Device Manufacturers and Mobile Operating System Providers
Financial Institutions
Payment Network
2.2.1.2.Demand Side
Merchants
Customers
3.Financial Regulations, Licensing Rules, Mobile Payment Standards
4.Business Models in Mobile Money Industry
4.1.Bank-Centric Model
4.2.Collaboration Model
4.3.Operator-Centric Model
4.4.Peer-to-Peer Model
5.Asia-Pacific Mobile Money Industry Segmentation
5.1.By Source of Funding, 2009 & 2014
5.2.By Remote and Proximity Payments, 2009 & 2014
5.2.1.By Different Modes of Remote Payments, 2014
5.2.2.By Different Technologies of Proximity Payments, 2013
5.3.By Purpose of Payment, 2014
6.Key Concerns
6.1.Supply Side
Absence of Definite Global Standards
Problems of Interoperability and Partnership Issues
Higher Capital Requirements and Deployment Issues
6.2.Demand Side
Lack of Government Authorization
Consumer Confidence Issues
Low Consumer Awareness and Understanding
7.China Mobile Money Industry
7.1.Introduction and Market Overview
7.2.Market Size, 2009-2014
7.3.Market Segmentation of Third-Party Mobile Payments in China
7.3.1.By Different Channels of Payments, 2010-2014
7.3.2.By Consumer and Enterprise Payments, 2010-2014
7.4.Competitive Landscape of China Mobile Money Industry
7.4.1.Market Share of Mobile Payment Providers in China, 2014
7.5.China Mobile Payment Market Prominent Joint Ventures and Partnerships
China Union Pay Collaborates with China Telecom for Mobile Payment
Fortumo Partners with China Unicom and China Telecom, to Build Relationship with all 3 Major Telecom Service Provider
Apple and China Union Pay Partner to Boost Mobile Payment Services in China
China Mobile and China Union Pay seal mobile payment partnership
7.6.China Mobile Payment Market Trends and Developments
China Mobile Payment Market to Expand as Alibaba- Tencent Rivalry Heats up
Baidu Enters the Mobile Payment Market in China
China Central Bank Blocks Alibaba, Tencent Plan for launching Virtual Credit Cards
China’s Taxi Applications: Major Growth Driver for Mobile Payment Market in China
7.7.Challenges for Growth
Complex Industry Alliances
Low consumer Interest
Standardization
8.India Mobile Money Industry
8.1.Introduction and Market Overview
8.2.Market Size, 2012-2014
M-Wallet Market, 2012-2014
Mobile Banking, 2012-2014
8.2.1.mPOS Market, 2012-2014
8.3.Market Segmentation of M-wallet Market
8.3.1.By Type of Industry, 2014
8.3.2.M-Banking Segmentation by Different Uses of M-Banking (Online Travel, DMT, Online Retail, Bill Payments, FY’2014
8.3.3.By Open, Closed and Semi-Closed M-Wallets, 2013-2014
8.3.4.By Consumer and Enterprise M-Wallets, 2012-2014
8.4.Competitive Landscape of India Mobile Money Industry
8.4.1.Market Share of Major Players in India M-Wallet Market, FY’2014
8.4.2.Market Share of Different Banks in India M-Banking Market, FY’2012-FY’2014
9.Overview of Other Major Asian Countries
9.1.South Korea Mobile Money Industry
Mobile Banking
9.2.Japan Mobile Money Industry
9.3.The Philippines Mobile Money Industry
10.Trends and Developments in Asia Pacific Mobile Money Industry
Emerging Countries Witnessing Maximum Growth
Remote Payments Driving Growth
Increasing Alliances and Strategic Partnerships in the Sector
11.Asia Pacific Mobile Money Market Future
11.1.Cause and Effect Relationship Analysis of Global Mobile Money Industry
11.2.Future Outlook and Projections, 2015-2019
12.Macroeconomic Factors Affecting the Global Mobile Money Market
12.1.Mobile Subscriptions in the World, 2008-2018
12.2.Gross Domestic Output in the World, 2008-2018
12.3.Active Mobile Broadband Subscriptions, 2008-2018
12.4.Shipments of NFC-enabled Mobile Phones, 2008-2018
12.5.Global International Remittance Market, 2008-2018
13.Appendix
13.1.Market Definition
13.2.Abbreviations
13.3.Research Methodology
Data collection Methods
Approach
Variables (Independent and Dependent)
Multi Factor Based Sensitivity Model
Final Conclusion
13.4.Disclaimer
List of Figure
Figure 1: Structure and Market Size of Global Mobile Money Industry in USD Billion, 2014
Figure 2: Global Alternative Payments Industry Segmentation by Services on the Basis of Transaction Value in Percentage, 2013
Figure 3: Share of Mobile Payments in Global Payments Transactions in Percentage, 2012-2013
Figure 4: Global Mobile Money Market Size on the Basis of Transaction Value in USD Billion and Growth Rate in Percentage, 2008-2014
Figure 5: Global Mobile Money Market Size on the Basis of Number of Transactions in Million and Growth Rate in Percentage, 2009-2014
Figure 6: Global Mobile Money Industry Size on the Basis of Registered Mobile Money Accounts, 2011-2014
Figure 7: Asia Pacific Mobile Money Market Size on the Basis of Transaction Value in USD Billion, 2009-2014
Figure 8: Value Chain of M-Payments Industry
Figure 9: Mobile Payment Processing Value Chain
Figure 10: Bank-Centric Business Model of Mobile Payments
Figure 11: Collaboration Model of Mobile Payments
Figure 12: Operator Centric Model of Mobile Payments
Figure 13: Peer-to-Peer Model of Mobile Payments
Figure 14: Asia-Pacific Mobile Money Industry Segmentation by Source of Funding on the Basis of Transacted Value in Percentage, 2009 & 2014
Figure 15: Asia-Pacific Mobile Money Industry Segmentation by Source of Funding on the Basis of Transacted Value in Percentage, 2009 & 2014
Figure 16: Asia-Pacific Remote Mobile Payments Industry Segmentation by Payment Modes on the Basis of Transacted Volume in Percentage, 2013
Figure 17: Asia-Pacific Proximity Mobile Payments Industry Segmentation by Payment Technology on the Basis of Transacted Volume in Percentage, 2014
Figure 18: Asia-Pacific Mobile Money Industry Segmentation by Use on the Basis of Transacted Volume in Percentage, 2014
Figure 19: Growth Rates of Mobile Payments in Different Cities of China, 2013
Figure 20: China Mobile Money Market Size by Transaction Value in USD Billion, 2009-2014
Figure 21: China Third-Party Mobile Payment Market Segmentation by Different Channels of Payment on the Basis of Contribution in Transaction Value in Percentage, 2010-2014
Figure 22: Shipments of Smartphones in China in Million and Growth in Percentage, 2010-2014
Figure 23: India Mobile Money Market Size on the Basis of Transacted Value in USD Million, 2012-2014
Figure 24: India M-POS Market Size by Revenue in USD Billion, 2012-2014
Figure 25: India M-POS Market Size by Production Volume of M-POS devices, 2012-2014
Figure 26: India Mobile Payment Market Segmentation by Type of Industry on the Basis of Number of Transactions in Percentage, 2014
Figure 27: M-Banking Segmentation by Distribution of Different Uses of M-Banking, in Percentage (%), FY'2014
Figure 28: India M-Wallet Market Segmentation by Semi-Closed, Closed and Open Wallet on the Basis of Transacted Value in Percentage, 2013-2014
Figure 29: India M-Wallet Market Segmentation by Consumer and Enterprise on the Basis of Contribution in Overall Transacted Value in Percentage, 2012-2014
Figure 30: Market Share of Major Players in India M-wallet Market by Transaction Value, in Percentage (%), FY'2014
Figure 31: Market Share of Different Banks in India by M-Banking Transaction Volume, in Percentage (%), FY'2012-FY'2014
Figure 32: Market Share of Different Banks in India by Number of M-Banking Transactions, in Percentage FY'2012-FY'2014
Figure 33: Development of South Korea Mobile Money Industry
Figure 34: Number of Mobile Phones Installed with E-Money Facility in Japan in Million Units, FY’2008-FY’2012
Figure 35: Asia-Pacific Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion, 2015-2019
Figure 36: Global Mobile Money Market Future Projections on the Basis of Transaction Value in USD Billion, 2015-2019
Figure 37: Global Mobile Cellular Subscriptions in Billion, 2008-2018
Figure 38: Global Smartphone Shipments in Million, 2009-2013
Figure 39: Global Gross Domestic Output in USD Billion, 2008-2018
Figure 40: Global Active Mobile-Broadband Subscriptions in Billion, 2008-2018
Figure 41: Global NFC-enabled Mobile Phones Shipments in Million, 2008-2018
Figure 42: Global Remittance Market Size by Transaction Volume in USD Billion, 2008-2018
List of Table
Table 1: Global Mobile Money Market Segmentation by Regions on the Basis of Number of Registered Mobile Money Accounts in Percentage and Million, 2013
Table 2: Global Mobile Money Market Segmentation by Regions on the Basis of Transactions Value in Percentage, 2009-2014
Table 3: Global Mobile Money Market Segmentation by Region on the Basis of Transactions Value in USD Billion, 2009-2014
Table 4: Number of Mobile Connections in Million and Mobile Phone Penetration as a Percentage of Population in Major Countries in Asia-Pacific Region, 2013
Table 5: Relationship Models Existing in Mobile Money Industry
Table 6: Analysis of Bank-Centric Model with Respect to Stakeholders
Table 7: Analysis of Collaboration Model with Respect to Stakeholders
Table 8: Analysis of Operator-Centric Model with Respect to Stakeholders
Table 9: Analysis of Peer-to-Peer Model with Respect to Stakeholders
Table 10: Asia-Pacific Mobile Money Industry Segmentation by Source of Funding on the Basis of Transacted Value in USD Billion, 2009 & 2014
Table 11: Asia-Pacific Mobile Money Industry Segmentation by Remote and Proximity Payments on the Basis of Transacted Volume in Percentage, 2009 & 2014
Table 12: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in China, 2009-2004
Table 13: China Mobile Money Transactions by Value in USD Billion, Volume and Users in Million, 2009-2014
Table 14: China Third-Party Mobile Payment Market Segmentation by Different Channels on the Basis of Contribution in Transaction Value in USD Billion, 2010-2014
Table 15: China Third-Party Mobile Payment Market Segmentation by Consumer and Enterprise on the Basis of Contribution in Transaction Value in USD Billion, 2010-2014
Table 16: Company Profiles of Major Mobile Money Platforms Operating in the China Mobile Payment Market
Table 17: Market Share of Major Companies in China Third Party Mobile Payment Market (Fee Based) on the Basis of Transaction Value in Percentage, Q3- 2014
Table 18: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in India, 2009-2014
Table 19: India Mobile Money Market Segmentation by Mobile Banking, M-Wallet and M-POS on the Basis of Transacted Value in USD Million, 2012-2014
Table 20: India M-Wallet Monthly Transactions by Value in USD Million, 2012-2014
Table 21: India Mobile Payments and M-Wallet Monthly Transactions by Volume in Thousand, 2012-2014
Table 22: RBI Guidelines for Issuance and Operation of M-Wallets in India
Table 23: Mobile Banking Month-wise Transactions in India by Volume in Million and Value in USD Million, 2012-2014
Table 24: Major Differences between Mobile Banking and Mobile Wallet Payment Systems
Table 25: M-Banking Segmentation by Distribution of Different Uses of M-Banking in INR Million, FY'2014
Table 26: Major Differences between Semi-Closed and Open Loop Mobile Wallet Payment Instruments
Table 27: India M-Wallet Market Segmentation by Type of Loop Systems in USD Million, 2013-2014
Table 28: India M-Wallet Market Segmentation by Consumer and Enterprise on the Basis of Contribution in Overall Transacted Value in USD Million, 2012-2014
Table 29: India Consumer M-Wallet Market Segmentation on the Basis of Contribution in Overall Transacted Value Percentage and USD Million, 2014
Table 30: India Enterprise M-Wallet Market Segmentation on the Basis of Contribution in Overall Transacted Value Percentage and USD Million, 2014
Table 31: Competitive Landscape of the Major Players (Airtel Money, mRupee, Idea My Cash, ICICI Mobile Money, Money on Mobile, Movida, OxiCash, MobiCash, AlphaMoney, Loop Mobile, Aircel Mobile Money) in India M-Wallet Market
Table 32: Competitive Landscape of Major Players (Ezetap, MSwipe, iKaaz, Bijlipay, Mosambee and Paymate) in India M-POS Market
Table 33: Market Share of Different Banks in India by M-Banking Transaction Volume, in INR Million, FY'2012-FY'2014
Table 34: Market Share of Different Banks in India by Number of M-Banking Transactions, FY'2012-FY'2014
Table 35: Competitive Landscape of Major Players in India M-Banking Market
Table 36: Number of Mobile and Smartphone Subscriptions, Population and Penetration Rate in South Korea, 2008-2013
Table 37: Types of Mobile Cards used in South Korea and their Specifications
Table 38: Number of Mobile Cards Issued and Payment Statistics by Credit and Check Cards, 2013
Table 39: Number and Amount of Mobile banking Transactions in South Korea by type of Mobile Phone and Non-Financial and Financial Transactions, 2009-2014
Table 40: South Korea Mobile Banking Segmentation by Type of Technology on the Basis of Number of Mobile banking customers in Thousands, 2009-2014
Table 41: Number of E-money terminals Installed in Japan in Thousand, FY’2008-FY’2012
Table 42: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in Japan, 2008-2013
Table 43: Number of Mobile Subscriptions, Population and Mobile Penetration Rate in the Philippines, 2008-2014
Table 44: Mobile Financial Services Statistics for the Philippines, 2013
Table 45: Number and Types of Banks Offering Mobile Banking Services in the Philippines in 2013
Table 46: Competitive Landscape of the Major Telecom Companies (Globe GCash, Smart Money) in Philippines Mobile Remittance Market
Table 47: Cause and Effect Relationship Analysis between Industry Factors and Expected Industry Prospects of the Global Mobile Money Industry
Table 48: Global Mobile Money Market Future Projections by Segmentation by Region on the Basis of Transaction Value in USD Billion, 2015-2019
Table 49: Active Mobile-Broadband Subscriptions by Regions in Billion, 2008-2018
Table 50: Correlation Matrix of the Global Mobile Money Industry
Table 51: Regression Coefficients Output
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