The Cards and Payments Industry in Israel-Emerging Trends and Opportunities to 2020

The Cards and Payments Industry in Israel-Emerging Trends and Opportunities to 2020


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Executive Summary

The Cards and Payments Industry in Israel-Emerging Trends and Opportunities to 2020

Summary

GlobalData's "The Cards and Payments Industry in Israel-Emerging Trends and Opportunities to 2020", report provides detailed analysis of market trends in the Israeli cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, direct debit, check payments and payment cards during the review period (2012-2016).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2017-2020). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

The report provides top-level market analysis, information and insights into the Israeli cards and payments industry, including

Current and forecast values for each market in the Israeli cards and payments industry, including debit, credit and charge cards.

Detailed insights into payment instruments including credit transfers, direct debit, checks and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis.

Analysis of various market drivers and regulations governing the Israeli cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Comprehensive analysis of consumer attitudes and buying preferences for cards.

The competitive landscape in Israel's cards and payments industry.

Key Highlights

The emergence of digital only banks is likely to accelerate a shift towards electronic payments in Israel. The latest is the launch of mobile-only bank Pepper, by Bank Leumi, in February 2017 which offers savings and lending products. In January 2015, Bank Leumi launched a service enabling customers from all banks to open accounts via the internet or mobile apps, without visiting a bank branch.

To increase competition in the Israeli merchant acquiring business, in April 2017 the central bank issued an acquirer license to Israel-based credit card processing company Tranzila Ltd. The central bank took numerous actions to remove barriers to entry in the merchant acquiring business. These include making the licensing process shorter and reducing the minimum capital requirement; a starting capital of US$259,620.9 (ILS1 million) is required for a new acquirer.

To increase acceptance of debit cards among retailers in Israel, the central bank reduced the interchange fee from 0.7% to 0.3%. The new rate was implemented effective from April 1, 2016, and will be effective for one year. Other measures taken by the central bank include the removal of various charges associated with debit card transactions, and compulsory issuance of debit cards as a standalone product to both new and existing current accounts, free of charge.

Scope

This report provides a comprehensive analysis of the Israeli cards and payments industry.

It provides current values for the Israeli cards and payments industry for 2016, and forecast figures to 2020.

It details the different demographic, economic, infrastructural and business drivers affecting the Israeli cards and payments industry.

It outlines the current regulatory framework in the industry.

It details marketing strategies used by various banks and other institutions.

Reasons to buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Israeli cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Israeli cards and payments industry.

Assess the competitive dynamics in the Israeli cards and payments industry.

Gain insights into marketing strategies used for various card types in Israel.

Gain insights into key regulations governing the Israeli cards and payments industry.



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Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 3

1.3. Top five industry events 4

2. PAYMENT INSTRUMENTS 10

2.1. Current payment environment 10

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12

3.1. E-Commerce market analysis 12

3.2. Alternative payment solutions 13

3.2.1. PayPal 13

3.2.2. MasterPass 13

3.2.3. Cal4U Wallet 13

3.2.4. Colu 13

3.2.5. Pelephone Digital Wallet 13

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 14

4.1. Regulatory framework 14

4.1.1. Regulation pertaining to cards 14

4.2. Anti-money laundering 15

4.3. Foreign direct investment regulations 16

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 17

6. PAYMENT CARDS 19

7. DEBIT CARDS 21

7.1. Debit cards market analysis 21

7.2. Competition in the debit cards market 23

7.3. Debit cards comparison 23

8. PAY LATER CARDS 24

8.1. Pay later cards market analysis 24

8.2. Competition in the pay later cards market 26

8.3. Pay later cards comparison 28

9. PREPAID CARDS 29

10. APPENDIX 30

10.1. Abbreviations and acronyms 30

10.2. Supplementary data 31

10.3. Definitions 43

10.4. Common payment card features 44

10.5. Methodology 45

10.6. Bibliography 47

10.7. Further reading 47

List of Figures

Figure 1: Israel, Payment Instrument Shares by Transaction Value (%), 2012 vs 2016 10

Figure 2: Israel, Payment Instrument Shares by Transaction Volume (%), 2012 vs 2016 11

Figure 3: Israel, E-Commerce Value 2012-2020 12

Figure 4: Israel, Population and Economic Indicators 17

Figure 5: Israel, ATMs, POS Terminals and Household Consumption 18

Figure 6: Israel, Payment Cards Transaction Value and Cards in Circulation, 2012-2020 19

Figure 7: Israel, Debit Card Penetration and Turnover Per Card 21

Figure 8: Israel, Debit Cards Scheme and Issuer Transaction Value Share, 2016 23

Figure 9: Israel, Pay Later Card Penetration and Turnover Per Card 24

Figure 10: Israel, Pay Later Cards Scheme and Issuer Transaction Value Share, 2016 26

Figure 11: Israel, Prepaid Cards in Circulation and Transaction Value, 2012-2020 29

List of Tables

Table 1: Israel, Key Facts, 2016 3

Table 2: Israel, Regional Benchmarking of Payment Cards, 2016 3

Table 3: Israel, Mode of Entry of Foreign Banks 16

Table 4: Israel, Debit Cards Comparison and Key Features, 2017 23

Table 5: Israel, Gold Credit Cards Comparison and Key Features, 2017 28

Table 6: Israel, Premium Credit Cards Comparison and Key Features, 2017 28

Table 7: Israel, Charge Cards Comparison and Key Features, 2017 28

Table 8: Israel, Payment Instrument Transaction Values (ILS Billion), 2012-2016 31

Table 9: Israel, Payment Instrument Transaction Values (US$ Billion), 2012-2016 31

Table 10: Israel, Payment Instrument Transaction Volumes (Million), 2012-2016 31

Table 11: Israel, Payment Cards in Circulation by Type (Million), 2012-2020 32

Table 12: Israel, Volume of Payment Card Transactions (Million), 2012-2020 32

Table 13: Israel, Value of Payment Card Transactions (ILS Billion), 2012-2020 32

Table 14: Israel, Value of Payment Card Transactions (US$ Billion), 2012-2020 32

Table 15: Israel, Debit Cards in Circulation (Thousand), 2012-2020 33

Table 16: Israel, Debit Card Transaction Volumes, 2012-2020 33

Table 17: Israel, Debit Card Transaction Values (ILS), 2012-2020 33

Table 18: Israel, Debit Card Transaction Values (US$), 2012-2020 34

Table 19: Israel, Debit Cards in Circulation by Scheme (Thousand), 2012-2016 34

Table 20: Israel, Debit Card Transaction Values by Scheme (ILS Billion), 2012-2016 34

Table 21: Israel, Debit Card Transaction Values by Scheme (US$ Billion), 2012-2016 34

Table 22: Israel, Debit Card Transaction Values by Issuer (ILS Billion), 2012-2016 34

Table 23: Israel, Debit Card Transaction Values by Issuer (US$ Billion), 2012-2016 35

Table 24: Israel, Pay Later Cards in Circulation (Million), 2012-2020 35

Table 25: Israel, Pay Later Card Transaction Volumes, 2012-2020 35

Table 26: Israel, Pay Later Card Transaction Values (ILS), 2012-2020 35

Table 27: Israel, Pay Later Card Transaction Values (US$), 2012-2020 36

Table 28: Israel, Pay Later Cards in Circulation by Scheme (Thousand), 2012-2016 36

Table 29: Israel, Pay Later Card Transaction Values by Scheme (ILS Billion), 2012-2016 36

Table 30: Israel, Pay Later Card Transaction Values by Scheme (US$ Billion), 2012-2016 37

Table 31: Israel, Pay Later Card Transaction Values by Issuer (ILS Billion), 2012-2016 37

Table 32: Israel, Pay Later Card Transaction Values by Issuer (US$ Billion), 2012-2016 37

Table 33: Israel, Credit Cards in Circulation (Million), 2012-2020 37

Table 34: Israel, Credit Card Transaction Volumes, 2012-2020 38

Table 35: Israel, Credit Card Transaction Values (ILS), 2012-2020 38

Table 36: Israel, Credit Card Transaction Values (US$), 2012-2020 38

Table 37: Israel, Credit Cards in Circulation by Scheme (Thousand), 2012-2016 39

Table 38: Israel, Credit Card Transaction Values by Scheme (ILS Million), 2012-2016 39

Table 39: Israel, Credit Card Transaction Values by Scheme (US$ Million), 2012-2016 39

Table 40: Israel, Charge Cards in Circulation (Million), 2012-2020 39

Table 41: Israel, Charge Card Transaction Volumes, 2012-2020 40

Table 42: Israel, Charge Card Transaction Values (ILS), 2012-2020 40

Table 43: Israel, Charge Card Transaction Values (US$), 2012-2020 40

Table 44: Israel, Charge Cards in Circulation by Scheme (Thousand), 2012-2016 41

Table 45: Israel, Charge Card Transaction Values by Scheme (ILS Billion), 2012-2016 41

Table 46: Israel, Charge Card Transaction Values by Scheme (US$ Billion), 2012-2016 41

Table 47: Israel, Prepaid Cards in Circulation (Thousand), 2012-2020 41

Table 48: Israel, Prepaid Card Transaction Values (ILS Billion), 2012-2020 42

Table 49: Israel, Prepaid Card Transaction Values (US$ Million), 2012-2020 42

Table 50: Definitions of Commonly Used Terms 43

Table 51: Common Features of Payment Cards 44

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