The Cards and Payments Industry in Malaysia: Emerging trends and opportunities to 2020

The Cards and Payments Industry in Malaysia: Emerging trends and opportunities to 2020


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Executive Summary

The Cards and Payments Industry in Malaysia: Emerging trends and opportunities to 2020

Summary

GlobalData's "The Cards and Payments Industry in Malaysia: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Malaysian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the review-period (2012-16e).

The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2016-20f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.

The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.

This report provides top-level market analysis, information and insights into the Malaysian cards and payments industry, including-

Current and forecast values for each market in the Malaysian cards and payments industry, including debit, credit and charge cards.

Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country's key alternative payment instruments.

E-commerce market analysis and payment methods.

Analysis of various market drivers and regulations governing the Malaysian cards and payments industry.

Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

Scope

Malaysia's payment card market has recorded strong uptake in contactless technology, with all major banks including Maybank, Bank Simpanan Nasional (BSN), CIMB Bank, Public Bank, and Hong Leong Bank now offering contactless cards. The number of contactless POS terminals stood at 33,721 in 2016, increasing almost sevenfold from 4,839 terminals in 2015. To further encourage contactless payments, banks are launching innovative products. Maybank collaborated with Visa in January 2016 to launch an NFC wristband, Maybank Visa Payband, to enable its customers to make payments with a wave of the wrist.

A growing preference for secure electronic payments, growth in the young population, and deeper smartphone penetration saw banks, payment service providers, and telecom companies launching new payment solutions to gain market share. Samsung Electronics, CIMB Bank, and Maybank all launched mobile wallets between 2016 and 2017.

BNM launched the Malaysian Chip Card Specification initiative in 2014 as part of a shift towards EMV standards. According to BNM, complete migration to EMV standards with contactless functionality is expected to be completed by January 1, 2018. As a result, from 2015 banks gradually started to replace domestic debit cards with EMV-compliant cards with contactless functionality.

Reasons to buy

Make strategic business decisions, using top-level historic and forecast market data, related to the Malaysian cards and payments industry and each market within it.

Understand the key market trends and growth opportunities in the Malaysian cards and payments industry.

Assess the competitive dynamics in the Malaysian cards and payments industry.

Gain insights into marketing strategies used for various card types in Malaysia.

Gain insights into key regulations governing the Malaysian cards and payments industry.



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Table of Contents

1. EXECUTIVE SUMMARY 2

1.1. Market overview 2

1.2. Key facts 4

1.3. Top five industry events 5

2. PAYMENT INSTRUMENTS 11

2.1. Current payment environment 11

3. E-COMMERCE AND ALTERNATIVE PAYMENTS 13

3.1. E-commerce market analysis 13

3.2. Alternative payment solutions 15

3.2.1. PayPal 15

3.2.2. CIMB Pay 15

3.2.3. Samsung Pay 15

3.2.4. JomPAY 15

3.2.5. MPay 16

3.2.6. Masterpass 16

3.2.7. Visa Checkout 16

3.2.8. Alipay 16

3.2.9. Maybank Pay 16

3.2.10. MOLPoints 17

3.2.11. Mobile Money 17

3.2.12. Celcom AirCash 17

4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 18

4.1. Regulatory framework 18

4.1.1. Revised eligibility requirements for credit card issuance 18

4.1.2. Regulations to enhance credit card security 18

4.1.3. Agent banking requirements 18

4.2. Anti-money laundering 19

4.3. Foreign direct investment regulations 19

5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 20

6. PAYMENT CARDS 23

7. DEBIT CARDS 25

7.1. Debit card market analysis 25

7.2. Competition in the debit card market 27

7.3. Debit card comparison 29

8. PAY-LATER CARDS 30

8.1. Pay-later card market analysis 30

8.2. Competition in the pay-later card market 32

8.3. Pay-later card comparison 34

9. PREPAID CARDS 36

10. MERCHANT ACQUIRING 38

11. APPENDIX 41

11.1. Abbreviations and acronyms 41

11.2. Supplementary data 42

11.4. Definitions 56

11.5. Methodology 58

11.6. Bibliography 60

11.7. Further reading 60

List of Figures

Figure 1: Malaysia: payment instrument shares by transaction value (%), 2012 vs 2016 11

Figure 2: Malaysia: payment instrument shares by transaction volume (%), 2012 vs 2016 12

Figure 3: Malaysia: e-commerce market value 13

Figure 4: Malaysia: population and economic indicators 20

Figure 5: Malaysia: ATMs, POS terminals, and household consumption 21

Figure 6: Malaysia: payment card transaction value and cards in circulation, 2012-20f 23

Figure 7: Malaysia: debit card penetration and turnover per card 25

Figure 8: Malaysia: debit card scheme and issuer transaction value shares, 2016 27

Figure 9: Malaysia: pay-later card penetration and turnover per card 30

Figure 10: Malaysia: pay-later card scheme and issuer transaction value shares, 2016 32

Figure 11: Malaysia: prepaid cards in circulation and transaction value, 2012-20f 36

Figure 12: Malaysia: merchant acquiring transaction volume and value, 2012-20f 38

Figure 13: Malaysia: acquirers' market share in terms of transaction volume and value (%), 2015 39

Figure 14: Malaysia: average merchant service charge and interchange fee (%), 2012-20f 40

List of Tables

Table 1: Malaysia: key facts, 2016 4

Table 2: Malaysia: regional benchmarking of payment cards, 2016 4

Table 3: Malaysia: mode of entry of foreign banks 19

Table 4: Malaysia: debit card comparison and key features, 2017 29

Table 5: Malaysia: gold credit card comparison and key features, 2017 34

Table 6: Malaysia: premium credit card comparison and key features, 2017 35

Table 7: Malaysia: charge card comparison and key features, 2017 35

Table 8: Malaysia: payment instrument transaction values (MYRbn), 2012-16e 42

Table 9: Malaysia: payment instrument transaction values ($bn), 2012-16e 42

Table 10: Malaysia: payment instrument transaction volumes (millions), 2012-16e 42

Table 11: Malaysia: payment cards in circulation by type (millions), 2012-20f 42

Table 12: Malaysia: volume of payment card transactions (millions), 2012-20f 43

Table 13: Malaysia: value of payment card transactions (MYRbn), 2012-20f 43

Table 14: Malaysia: value of payment card transactions ($bn), 2012-20f 43

Table 15: Malaysia: debit cards in circulation (millions), 2012-20f 43

Table 16: Malaysia: debit card transaction volumes, 2012-20f 44

Table 17: Malaysia: debit card transaction values (MYR), 2012-20f 44

Table 18: Malaysia: debit card transaction values ($), 2012-20f 44

Table 19: Malaysia: debit cards in circulation by scheme (millions), 2012-16e 45

Table 20: Malaysia: debit card transaction values by scheme (MYRbn), 2012-16e 45

Table 21: Malaysia: debit card transaction values by scheme ($bn), 2012-16e 45

Table 22: Malaysia: debit card transaction values by issuer (MYRbn), 2012-16e 45

Table 23: Malaysia: debit card transaction values by issuer ($bn), 2012-16e 46

Table 24: Malaysia: pay-later cards in circulation (millions), 2012-20f 46

Table 25: Malaysia: pay-later card transaction volumes, 2012-20f 46

Table 26: Malaysia: pay-later card transaction values (MYR), 2012-20f 47

Table 27: Malaysia: pay-later card transaction values ($), 2012-20f 47

Table 28: Malaysia: pay-later cards in circulation by scheme (000s), 2012-16e 47

Table 29: Malaysia: pay-later card transaction values by scheme (MYRbn), 2012-16e 48

Table 30: Malaysia: pay-later card transaction values by scheme ($bn), 2012-16e 48

Table 31: Malaysia: pay-later card transaction values by issuer (MYRbn), 2012-16e 48

Table 32: Malaysia: pay-later card transaction values by issuer ($bn), 2012-16e 48

Table 33: Malaysia: credit cards in circulation (millions), 2012-20f 49

Table 34: Malaysia: credit card transaction volumes, 2012-20f 49

Table 35: Malaysia: credit card transaction values (MYR), 2012-20f 49

Table 36: Malaysia: credit card transaction values ($), 2012-20f 49

Table 37: Malaysia: credit cards in circulation by scheme (000s), 2012-16e 50

Table 38: Malaysia: credit card transaction values by scheme (MYRbn), 2012-16e 50

Table 39: Malaysia: credit card transaction values by scheme ($bn), 2012-16e 50

Table 40: Malaysia: charge cards in circulation (000s), 2012-20f 50

Table 41: Malaysia: charge card transaction volumes, 2012-20f 51

Table 42: Malaysia: charge card transaction values (MYR), 2012-20f 51

Table 43: Malaysia: charge card transaction values ($), 2012-20f 51

Table 44: Malaysia: charge cards in circulation by scheme (000s), 2012-16e 52

Table 45: Malaysia: charge card transaction values by scheme (MYRbn), 2012-16e 52

Table 46: Malaysia: charge card transaction values by scheme ($bn), 2012-16e 52

Table 47: Malaysia: prepaid cards in circulation (millions), 2012-20f 52

Table 48: Malaysia: prepaid card transaction values (MYRbn), 2012-20f 52

Table 49: Malaysia: prepaid card transaction values ($m), 2012-20f 52

Table 50: Malaysia: merchant acquiring transaction volumes (millions), 2012-20f 53

Table 51: Malaysia: merchant acquiring transaction values (MYRbn), 2012-20f 53

Table 52: Malaysia: merchant acquiring transaction values ($bn), 2012-20f 53

Table 53: Malaysia: acquirers' transaction volumes (millions), 2011-15 53

Table 54: Malaysia: acquirers' transaction values (MYRbn), 2011-15 54

Table 55: Malaysia: acquirers' transaction values ($bn), 2011-15 54

Table 56: Malaysia: retail outlets and card-accepting merchants (000s), 2012-20f 54

Table 57: Malaysia: debit card average interchange fees (%), 2011-15 54

Table 58: Malaysia: debit card merchant service charge and interchange fee (%), 2012-20f 55

Table 59: Malaysia: pay-later card average interchange fees (%), 2011-15 55

Table 60: Malaysia: pay-later card merchant service charge and interchange fee (%), 2012-20f 55

Table 61: Key definitions 56

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MaybankBank Simpanan NasionalCIMB BankHong Leong BankPublic BankCitibankHSBCBankcardAmBankGlobal PaymentsVisaMastercardAmerican Express

The cards and payments industry in Malaysia, Financial cards, Debit cards, Credit cards, Charge cards, E-commerce, Alternative payments

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