India Bills Payment Market Outlook to 2020
Rising Internet Penetration and Advent of Mobile Wallet to Shape Future Growth
March 2016
163
About the Report
About the Report
India bills payment market has witnessed a growth in recent years on account of rising demand for online methods of bills payment fueled by introduction of new technologies, rising internet and smartphone penetration. The market for bills payment has inclined at CAGR of ~% and reached INR ~ billion in FY'2015. Furthermore, the rise in geographical penetration and entry of new players has provided surge in growth which is majorly originated from growth in online methods of bills payment market.
In FY'2015, online bills payment market accounted for ~% of the overall bills payment market transaction volume, whereas the share of offline bills payment was registered as ~% in FY'2015. Utility segment has been registered as highest contributor to overall bills payment market with share of ~% in FY'2015 followed by mobile bills payment and DTH bills payment. In FY'2015, mobile bills payment accounted for ~% of the overall market. The proportionate share of rural areas in the overall market has inclined during the period FY'2010-FY'2015 due to rising internet connectivity and growing penetration of players in rural areas.
Online bills payment market has showcased high growth trajectory during FY'2010 – FY'2015. Third party sites and mobile wallets were the fastest growing segments during the last 5 years due to attractive cash back and discount offers. Online utility bills payment market has been dominating the overall online bills payment market with a share of ~% in FY'2015 due to rising consumer base, increase in electricity and LPG tariffs by the government and rising smartphone penetration and mobile internet which make it convenient to make a bill payment.
Indian online bills payment market is projected to scale new heights in the coming years owing to a number of factors. The industry would be driven by increasing internet penetration, rise in online shopping owing to lower prices relative to brick and mortar stores and presence of a large number of online retailers offering payment through debit/credit cards and net banking. The transaction volume of the market is projected to incline to INR~ billion by FY'2020 registering a CGR of ~% during FY'2016-FY'2020.
The rise in transaction volume of offline bills payment market has been registered owing to lack of knowledge among individuals about online methods of payment, lower internet connectivity in Tier II and Tier III cities and due to lack of security issues and trust of consumers while making online payment. Utility bills payment accounted for ~% of the overall bills payment market in FY'2015. The greater share of utility sector in overall bills payment market has been attributed mainly to rising number of households demanding electricity and LPG connections, rising electricity tariffs along with soaring prices of LPG cylinders in different states of India.
The India mobile bills payment market has witnessed a continuous growth during the period of FY'2010-FY'2015 at a CAGR of ~%. The increase in transaction volume generated from mobile market can be attributed to the growing number of active mobile phone users, surging middle class, and increase in mobile internet users along with rising ARPU in the mobile bills payment market. In FY'2015, prepaid mobile connection accounted for ~% of the overall mobile bills payment market transaction volume. Furthermore, in FY'2015 urban areas accounted for ~% of the overall market transaction volume, the lower contribution of rural areas has been majorly due to lower density of network coverage in rural areas over the years which have been one of the major reasons for comparatively lower share of rural areas in mobile bill payment market.
In FY'2015, Airtel has been major player in India mobile bills payment market with revenue share of ~% in the overall market transaction volume, followed by Vodafone with revenue contribution of ~% to market transaction volume. The market has also witnessed presence of other players such as Aircel, BSNL and others in the mobile bills payment market.
The market for DTH bill payment has registered transaction volume of INR ~ billion in FY'2010 which inclined to INR ~ billion in FY'2015. The drastic increase in the transaction volume has been attributed to rising number of registered users because of the rising trend for digitization, the preference for quality viewing and rising affordability amongst the population of India. During the period FY'2010-FY'2015, offline bill payment market has dominated the overall DTH bill payment market of India with share of ~% in market transaction volume during FY'2015. Furthermore, the market for DTH bills payment has been dominated by urban areas, which registered ~%of contribution to overall market transaction volume during FY'2015. As of FY'2015, Tata Sky stands as a leader in the Indian DTH market in terms of number of subscribers as well as transaction volume followed by Bharti Airtel and Dish TV.
The market for utility bills payment in India has witnessed a drastic incline during the period FY'2010-FY'2015 at CAGR of ~%. The market has witnessed incline owing to factors such as inclining rural and urban population leading to rise in electricity consumption, rising rate of electricity and LPG in different states and others. The proportionate share of rural areas in overall utility bills payment market has inclined rapidly during the period FY'2010-FY'2015. Higher proportionate share of rural India can be attributed to the fact that majority of population in India resides in rural areas, thus accounting for greater share in basic necessities of light and fuel market. Furthermore, electricity bills amounted for higher proportionate share in the overall utility bills payment market as compared to share of LPG during FY'2015.
- The market size of India Bills Payment Market
- Market Structure of Organized and Unorganized Market Players in Bills Payment Market
- Market segmentation of India bills Payment market on the basis different services, by modes payment and by region-rural and urban
- Market Size of India Online and Offline Bills Payment Market
- The Market Size of Mobile, DTH, Data Card and Utility bills payment market.
- Market Share of major Player in India Mobile Bills Payment Market
- Market Share of major Player in India DTH Bills Payment Market
- Market Share of major Player in India Data Card Bills Payment Market
- Trends and Growth drivers of India bills payment market
- Issues and Challenges of India bills payment market
- Future Projections of India bills payment market
- Macro Economic Variables affecting India bills payment market
- Analyst Recommendations
Products
Products
Utility Bill payment, Mobile Prepaid Recharges, Postpaid bill payment, DTH recharge, Datacard Recharge, Third Party Billers, Third Party Payment Portals, Banks, Mobile Wallets, Biller’s Portal, Online Bill Payment, Offline Bill Payment
Companies
Airtel Money, Vodafone M-Pesa, Paytm, Freecharge, Mobikwik, Recharge It Now, Oxigen, Bill Desk, Suvidhaa, Easy Bill, CC Avenues, Citrus Pay
Table of Contents
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size and Modeling
Approach – Market Sizing
Market Sizing
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
3. India Bills Payment Market
3.1. India Bills Payment Market Introduction
3.2. India Bills Payment Market Size, FY'2010-FY'2015
3.3. India Bills Payment Market Segmentation
3.3.1. By Mode of Payment – Online and Offline, FY'2010 – FY'2015
3.4. By Type of Bill Paid- Utility, Mobile, DTH and Data Card, FY'2010 - FY'2015
3.5. By Rural-Urban Households, FY'2010 - FY'2015
4. India Online Bills Payment Market
4.1. India Online Bills Payment Market Introduction
4.2. India Online Bills Payment Market Size, FY'2010-FY'2015
4.3. India Online Bills Payment Market Segmentation
4.3.1. By Source Of Payment – Mobile Wallets and Third Party Payment Portals, Banks and Biller's Websites, FY'2015
4.3.2. By Type of Bills Paid – Mobile, DTH, Data Card and Utility, FY'2010-15
4.4. Issues and Challenges in India Online Bills Payment Market
Unreliable Internet Connectivity
High Failure Rate of Online Transactions
Apprehensions Relating Security
4.5. Trends and Growth Drivers in India Online Bills Payment Market
Increasing Mobile and Internet Penetration
Advent of mobile Wallets
Favorable Demographics
Increasing Demand from Tier II and Tier III Cities
Convenience to the Consumers
4.6. Snapshot on Bharat Bill Payment System
Eligibility Criteria for Authorization as BBPOUs
4.7. India Online Bills Payment Market Future Outlook and Projections, FY ‘2016-FY'2020
By Type of Bills paid- Utility Bills, Mobile Bills, DTh and Data Cards, FY'2016-FY'2020
Key Opportunities for Future
4.8. Cause and Effect Relationship between Independent and Dependent Factors in India Online Bills Payment Market
5. India Mobile Wallet Bills Payment Market
5.1. India Mobile Wallet Market Bills Payment Introduction and Market Size, FY'2015
5.2. Market Share of Major Players in India Mobile Wallet Bills Payment Market, FY'2015
5.3. Opportunities and Challenges in India Mobile Wallet Bills Payment Market
5.3.1. Opportunities
Tie – up with Offline Merchants
Tie-Ups With Smartphones Manufacturers
5.3.2. Challenges
Mobile wallet Frauds
Customer's Security Apprehensions
5.4. Government Regulations related to Mobile Wallet Market in India
5.5. Emerging Trends in India Mobile Wallet Bills Payment Market
Payment Bank
6. Competitive Landscape of Major Bills Payment Players
7. India Offline Bills Payment Market
7.1. India Offline Bills Payment Market Introduction
7.2. India Offline Bills Payment Market Size, FY'2010 – FY'2015
7.3. India Offline Bill Payment Market Segmentation, FY'2010-FY'2015
By Type of Bills Paid- Mobile Payment, Data Card, DTH and Utility Bills, FY'2010-FY'2015
8. India Bills Payment Market Future Outlook and Projections, Fy'2010-FY'2015
9. India Mobile Bills Payment Market
9.1. India Mobile Bills Payment Market Introduction and Market Size, FY'2010 - FY'2015
9.2. India Mobile Bills Payment Market Segmentation
9.2.1. By Prepaid and Postpaid Mobile Subscribers, FY'2015
9.2.2. By Region – Rural and Urban Areas, FY'2010-FY2015
9.2.3. By Mode of Payment – Online and Offline, FY'2010 – FY'2015
9.3. Market Share of Major Operators in India Mobile Bills Payment Market, FY'2015
Trade Discount
10. India DTH Bills Payment Market
10.1. India DTH Bills Payment Market Introduction
10.2. India DTH Bills Payment Market Size, FY'2010 – FY'2015
10.3. India DTH Bills Payment Market Segmentation, FY'2010-FY'2015
10.3.1. By Mode of Payment - Online and Offline, FY'2010 – FY'2015
10.3.2. By Regional Demand- Rural and Urban Areas, FY'2015
By Transaction volume, FY'2010-FY'2015
10.4. Comparative Analysis of Major Players in India DTH Bills Payment Market
10.4.1. Market Share of Major Players- Tata Sky, Airtel, Dish TV, Videocon and Others in India DTH Bills Payment Market, FY'2015
10.4.2. Competitive Analysis of major Players in India DTH Bill Payment Market
11. India Data Card Bills Payment Market
11.1. India Data Card Bills Payment Market Introduction
11.2. India Data Card Bills Payment Market Size, FY'2010 – FY'2015
11.3. India Data Card Bills Payment Market Segmentation
11.3.1. By Technology – CDMA & GSM, FY'2010 – FY'2015
By Transaction volume, FY'2010-FY'2015
By Active Subscribers, FY'2010-FY'2015
11.3.2. By Region – Rural and Urban Areas, FY'2010 – FY'2015
11.3.3. By Online and Offline Bills Payment, FY'2010 – FY'2015
11.4. Comparative Analysis of Major Players in India Data Card Payment Market, FY'2015
11.4.1. Market Share of Major Players in India Data Card Payment Market, FY'2015
CDMA Operators- Reliance, Tata and MTS, FY'2015
GSM Operators- Vodafone, Idea, Airtel, BSNL, Aircel and others, FY'2015
11.5. Trade Discount
12. India Utility Bills Payment Market
12.1. India Utility Bills Payment Market Introduction
12.2. India Utility Bills Payment Market Size, FY'2010 to FY'2015
12.3. India Utility Bills Payment Market Segmentation
12.3.1. By Rural and Urban Areas, FY'2010 - FY'2015
12.3.2. By Type of Bills – Electricity and Gas, FY'2015
12.3.3. By Mode of Bill Payment – Online and Offline, FY'2010-2015
12.4. India Utility Bills Payment Market Future Outlook and Projections, FY'2016 - FY'2020
13. Analyst Recommendations
For the Consumer
For the Government
For the Service Providers (Billers)
For the Billing Aggregators and Mobile Wallet Players
14. Macro Economic Factor Affecting India Bills Payment Market
14.1. Population of India, CY'2010–CY'2020
14.2. Number of Households Having TV in India, FY'2010–FY'2020
14.3. Number of Internet Users in India, CY'2010 – CY'2020
14.4. Personal Disposable Income, FY'2010-FY'2020
14.5. Number of Smartphone Users in India, CY'2010-CY'2020
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List of Figure
Figure 3-1: Snapshot of India Bills Payment Market based on Bill Types, FY'2015
Figure 3-2: Value Chain of ‘India Bills Payment Market'
Figure 3-3: India Bills Payment Market Size on Basis of Transaction Volume in INR Billion and Growth Rate in Percentage (%), FY'2010 – FY'2015
Figure 3-4: India Bills Payment Market Segmentation by Online Bills Payment and Offline Bills Payment on the Basis of Transaction Volume in Percentage (%), FY'2010 – FY'2015
Figure 3-5: Market Segmentation by Urban Bills Payment and Rural Bills Payment on Basis of Transaction Volume in Percentage, FY'2010 – FY'2015
Figure 4-1: India Online Bills Payment Market Size on the Basis of Transaction Volume in INR Billion and Growth Rate in Percentage (%), FY'2010-FY'2015
Figure 4-2: India Online Bills Payment Segmentation by Source of Payment- Third Party Payments, Banks, Mobile Wallets and Biller's Portal on the Basis of Transaction volume in Percentage (%), FY'2015
Figure 4-3: India Online Bills Payment Market Segmentation by Mobile, DTH, Data Card and Utility Bills on Basis of Transaction Volume in Percentage, FY'2010-FY'2015
Figure 4-4: Number of Internet Users in India in Million, 2010-2015
Figure 4-5: India Online Bills Payment Market Size Future Projections by Transaction Volume in INR Billion, FY'2016 - FY'2020
Figure 4-6: India Online Bills Payment Segmentation Future Projections by Type of Bills Paid- Utility Bills, Mobile Bills, Data Card Bills and DTH Bills on the Basis of Transaction Volume in Percentage (%), FY'2016-FY'2020
Figure 5-1: Market Share of Major Players- Paytm, Freecharge, Mobikwik, Airtel Money, Vodafone M-Pesa and Others in India Mobile Wallet Market on the Basis of Transaction Volume in Percentage (%), 2015
Table 6-1: Competitive Landscape of Major Bills Payment Players-Paytm, Mobikwik, Airtel Money, Vodafone M-Pesa, FreeCharge, Recharge It Now and Oxigen in India Bills Payment Market
Figure 7-1: India Offline Bills Payment Market Size on the Basis of Transaction Volume in INR Billion and Growth Rate in Percentage (%), FY'2010 – FY'2015
Figure 7-2: India Offline Bills Payment Market Segmentation by Contribution of Mobile, DTH, Data Card and Utility Bills Payment on the Basis of Transaction volume in Percentage (%), FY'2010 – FY'2015
Figure 8-1: India Bills Payment Market Size Future Projections on Basis of Transaction Volume in INR Billion, FY'2016 - FY'2020
Figure 9-1: India Mobile Bills Payment Market Size on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Figure 9-2: India Mobile Bills Payment Market Segmentation by Prepaid and Postpaid Subscribers on the Basis of Transaction Volume in Percentage (%), FY'2010-FY'2015
Figure 9-3: India Mobile Bills Payment Market Segmentation by Rural and Urban Areas on the Basis of Transaction Volume in Percentage (%), FY'2010–FY'2015
Figure 9-4: India Mobile Bills Payment Market Segmentation by Mode of Payment - Online and Offline on the Basis of Transaction Volume in Percentage (%), FY'2010 – FY'2015
Figure 9-5: Market Share of Major Telecom Operators on the Basis of Gross Mobile Subscribers in Percentage (%), FY'2014
Figure 10-1: India DTH Bills Payment Market Size on the Basis of Transaction Volume in INR Billion, FY'2010–FY'2015
Figure 10-2: India DTH Bills Payment Market Segmentation by Online and Offline Bill Payments on the Basis of Transaction Volume in Percentage (%), FY'2010 – FY'2015
Figure 10-3: India DTH Market Segmentation by Regional Demand on the Basis of Subscription Transaction Volume in Percentage (%), FY'2010-FY'2015
Figure 10-4: Market share of Major Players- Tata Sky, Airtel, Dish TV, Videocon and Others in India DTH Market on the Basis of Transaction Volume in Percentage (%), FY'2015
Figure 11-1: India Data Card Bills Payment Market Size by Transaction Volume in INR Billion and Growth rate in Percentage (%), FY'2010 – FY'2015
Figure 11-2: India Data Card Bills Payment Market Segmentation by CDMA and GSM on the Basis of Transaction Volume in Percentage (%), FY'2010 to FY'2015
Figure 11-3: India Data Card Bills Payment Market Segmentation by CDMA and GSM on the Basis of Number of Active User Base in Percentage (%), FY'2010 to FY'2015
Figure 11-4: India Data Card Bills Payment Market Segmentation by Rural and Urban Areas on the Basis of Transaction Volume in Percentage (%), FY'2010 – FY'2015
Figure 11-5: India Data Card Bills Payment Market Segmentation by Mode of Payment – Online and Offline on the Basis of Transaction Volume in Percentage (%), FY'2010-FY'2015
Figure 11-6: Market Share of the Major Players of the India CDMA Data Card Bills Payment Market on the Basis of Active User Base in Percentage (%), FY'2015
Figure 11-7: Market Share of the Major Players of the India GSM Data card Bills Payment Market on Basis of Transaction Volume, in Percentage, FY'2015
Figure 12-1: India Per Capita Electricity Consumption in kilowatt-hour (kWh), FY'2011-FY'2015
Figure 12-2: India Utility Bills Payment Market Size on the Basis of Transaction Volume in INR Billion and Growth Rate in Percentage (%), FY'2010 to FY'2015
Figure 12-3: India Utility Bills Payment Market Segmentation by Rural and Urban Areas on the Basis of Transaction Volume in Percentage (%), FY'2010-FY'2015
Figure 12-4: India Utility Bills Payment Market Segmentation by Type of Bill – Electricity and Gas on the Basis of Transaction volume in Percentage (%), FY'2015
Figure 12-5: India Utility Bills Payment Market Segmentation on the Basis of Transaction Volume in Percentage (%), FY'2010 to FY'2015
Figure 12 6: Future Projection of India Utility Bills Payment Market Size on the Basis of Transaction Volume in INR Billion and Growth Rate in Percentage (%), FY'2016 - FY'2020
Figure 14-1: Total Population in India in Millions, 2010-2019
Figure 14-2: Number of Households having TV in India in Million, FY'2010-FY'2020
Figure 14-3: Number of Internet Users in India in Million, CY 2010-2020
Figure 14-4: Personal Disposable Income of India in INR Billion, FY'2010 - FY'2020
Figure 14-5: Number of Smart Phone Users in India, FY'2010 - FY'2020
List of Table
Table 2-1: Correlation Matrix for India Bills Payment Market
Table 2-2: Regression Coefficients Output
Table 3-1: India Bills Payment Market Segmentation by Online Bills Payment and Offline Bills Payment on Basis of Transaction Volume in INR Billion, FY'2010 - FY'2015
Table 3-2: India Bills Payment Market Segmentation by Mobile, DTH, Data Card and Utility Bills Payment on Basis of Transaction Volume in Percentage (%), FY'2010 – FY'2015
Table 3-3: India Bills Payment Market Segmentation by Mobile, DTH, Data Card and Utility Bills Payment on Basis of Transaction Volume in INR Billion, FY'2010-15
Table 3-4: Market Segmentation by Urban Bills Payment and Rural Bills Payment on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 4-1: India Online Bills Payment Market Segmentation by Source of Payment- Third Party Payments, Banks, Mobile Wallets and Biller's Portal on Basis of Transaction Volume in INR Billion, FY'2015
Table 4-2: India Online Bills Payment Market Segmentation by Mobile, DTH, Data Card and Utility Bills on Basis of Transaction Volume in INR Billion, FY'2010-2015
Table 4-3: Details Required For Registration Process under BBPS
Table 4-4: India Online Bills Payment Segmentation Future Projections by Type of Bills paid- Utility Bills, Mobile Bills, Data Card Bills and DTH Bills on the Basis of Transaction Volume in INR Million, FY'2016-FY'2020
Table 4-5: Cause and Effect Relationship Analysis between Industry Factors and Expected Online Bills Payment Market Prospects
Table 5-1: Market Share of Major Players- Paytm, Freecharge, Mobikwik, Airtel Money, Vodafone M-Pesa and Others in India Mobile Wallet Market on the Basis of Transaction Volume in INR Billion, FY'2015
Table 5-2: RBI Guidelines for Issuance and Operation of M-Wallets in India
Table 5-3: Government Regulations Related to Payment Banks
Table 5-4: Competitive Landscape of Upcoming Payment Banks Showcasing their Strengths, Opportunities and Challenges to be faced
Table 6-1: Comparative Analysis of Bill Desk, CC Avenue and Citrus Pay in India Bills Payment Market
Table 7-1: India Offline Bills Payment Market Segmentation by Mobile, DTH, Data Card and Utility Bills Payment on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 8-1: India Bills Payment Market Size Future Projections on Basis of Transaction Volume in INR Billion, FY'2016 - FY'2020
Table 9-1: India Mobile Bills Payment Market Segmentation by Prepaid and Postpaid Subscribers on the Basis of Transaction Volume in INR Billion, FY2010-FY'2015
Table 9-2: India Mobile Bills Payment Market Segmentation by Rural and Urban Areas on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 9-3: India Mobile Bills Payment Market Segmentation by Mode of Payment - Online and Offline on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 9-4: Market Share of Major Telecom Operators on the Basis of Gross Mobile Subscribers in Millions, FY'2015
Table 9-5: Trade Discount Provided By Mobile Operators to Distributors in %, FY'2015
Table 10-1: India DTH Bills Payment Market Segmentation by Online and Offline Bill Payments on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 10-2: India DTH Market Segmentation by Regional Demand on the Basis of Subscription Transaction Volume in INR Billion, FY'2010-FY'2015
Table 10-3: Market Share of Major Players- Tata Sky, Airtel, Dish TV, Videocon and Others in India DTH Market on the Basis of Transaction Volume in INR Billion, FY'2015
Table 10-4: India DTH Bills Payment Market Share of Major Service Providers on the Basis of Active Subscribers in Percentage (%), FY'2015
Table 10-5: India DTH Bills Payment Market Share of Major Service Providers on the basis of Number of Active Subscribers in Millions, FY'2015
Table 10-6: Competitive Analysis of Major Players in India DTH Bill Payment Market
Table 11-1: Number of Active Data Card Subscribers in Millions and ARPU per month in INR, FY'2010-15
Table 11-2: India Data Card Bills Payment Market Segmentation by CDMA and GSM on the Basis of Transaction Volume in INR Billion, FY'2010 to FY'2015
Table 11-3: India Data Card Bills Payment Market Segmentation by CDMA and GSM on the Basis of Active User Base in Million, FY'2010 to FY'2015
Table 11-4: India Data Card Bills Payment Market Segmentation by Rural and Urban Areas on the Basis of Transaction Volume in INR Billion, FY'2010 – FY'2015
Table 11-5: India Data Card Bills Payment Market Segmentation by Mode of Payment – Online and Offline on the Basis of Transaction Volume in INR Billion, FY'2010-FY'2015
Table 11-6: Market Share of the Major CDMA Data Card Provider of the India on Basis of Active User Base in Million, FY'2015
Table 11-7: Market Share of the Major Players of the India GSM Data Card Bills Payment Market on Basis of Transaction Volume in INR Billion, FY'2015
Table 11-8: India Data Card Bills Payment Market Trade Discount (Commission Structure) to Distributors in Percentage (%), FY'2015
Table 12-1: Effective Price of Subsidized Cylinder (14 Kg) of Cooking Gas (LPG) of ‘Indane Gas' in INR, FY'2010 to FY'2015
Table 12-2: India Utility Bills Payment Market Segmentation by Rural - Urban Areas on the Basis of Revenue in INR Billion, FY'2010 to FY'2015
Table 12-3: India Utility Bills Payment Market Segmentation by Type of Bill – Electricity and Gas on the Basis of Transaction volume in INR Billion, FY'2015
Table 12-4: India Utility Bills Payment Market Segmentation by Mode of Payment- Online and Offline on the Basis of Transaction Volume in INR Billion, FY'2010 to FY'2015
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