Malaysia Buy Now Pay Later Market Outlook to 2027F

Driven by Digitalization, Rising Tech-Savvy Population, Increasing M&A Deals, Partnerships between BNPL players and Banks along with shifting preference towards BNPL

Region:Asia

Author(s):Ananiya Bansal, Chirag Gupta

Product Code:KR1284

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Published on

December 2022

Total pages

82

About the Report

About the Report

The report provides a comprehensive analysis of the potential of BNPL industry in Malaysia. The report covers an overview and genesis of the industry, market size in terms of revenue generated.

Its market segmentations include by mode of payment, by end-users, by geography and by age group; growth enablers and drivers; challenges and bottlenecks; trends driving adoption trends; regulatory framework; end-user analysis, industry analysis, competitive landscape including competition scenario and market shares of major players. The report concludes with future market projections of each market segmentation and analyst recommendations.



Market Overview:

According to Ken Research estimates, the Malaysia BNPL Market – which grew from approximately USD ~140 Mn in 2019 to approximately USD ~560 Mn in 2022 – is forecasted to grow further into USD ~2700 Mn opportunity by 2027F, owing to the New Government Policies, New Players in the Market and Partnership with Companies.


  • The Malaysia BNPL Industry has become one of the most attractive markets in Southeast Asian Region. Hence, many global BNPL Players are considering to extend their product offerings for consumers in this country.
  • The Rise of E-commerce and Pandemic induced trend for alternative payments have accelerated the BNPL industry in Malaysia. The market is highly driven by price-sensitive, tech-savvy and mobile-first consumers who are searching for better value and choices as well as fast delivery of services and hence, adopting BNPL services over traditional payment methods.


Key Trends by Market Segment:

By End-User: E-commerce drives the majority of revenue for BNPL industry due to rising adoption of E-Commerce among the population.


By Age Group:
The age group of 30-40 years consisting of working population with stable income have the maximum share as they are in a better position to avail credit facilities and also have a lesser risk of a default payment.


Competitive Landscape

Malaysia BNPL Market is at growing stage and has a consolidated market with about 5-6 major players capturing large portion of the market. Atome is the market leader. The Malaysia BNPL Market is expected to witness a further consolidation in coming years. At present, market is composed of few large players and other small players. Not much new players are expected to come up and as a result, only Big Players would prevail in the market. Increasing Partnerships, Mergers and Acquisitions will further support the trend. Th players are competing on the basis of Active Users, Revenue, Payment Tenure, Credit Limit and Margin Charged.


Future Outlook

The Malaysia BNPL Market witnessed significant growth during the period 2019-2022, owing to rising adoption of E-Commerce and changing consumer preferences to alternative payment methods.

Growth rate of BNPL is going to increase over the period as increasing partnerships between BNPL Players and Banks, adoption of technology and widespread merchant adoption.

Scope Of The Report

Scope of the Report

By Mode Of Payment

  • Online
  • Offline

By End-users

  • E-Commerce Retail
  • Consumer Electronics
  • Food Aggregators
  • Travel Aggregators
  • Others

By Geography

  • Kuala Lumpur
  • Selangor
  • Sabah
  • Sarawak
  • Others

By Age Group

  • 18-30
  • 30-40
  • 40-50
  • Above 50
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Products

Products

Key Target Audience – Organizations and Entities Who Can Benefit by Subscribing This Report

  • Bankers and associations
  • Government associations
  • Corporates
  • Investment firms
  • Government Bodies & Regulating Authorities
  • Fintech companies
  • Venture capitalists


Time Period Captured in the Report

  • Historical Period: 2019-2022P
  • Base Year: 2022P
  • Forecast Period: 2022P-2027F


Companies

Major Players Mentioned in the Report

  • Atome
  • MY IOU
  • Shop back
  • Split
  • Grab’s Pay Later
  • Pace

Table of Contents

Table of Contents

1. Executive Summary

1.1 How is Buy Now Pay Later Industry Positioned in Malaysia?

2. Country Overview

2.1 Socio-Demographic Outlook of Malaysia

2.2 Digital Economy of Malaysia

3. Global Overview of Buy Now Pay Later Industry

3.1 Overview of Global BNPL Industry

3.2 Presence of BNPL Players Across Globally

3.3 Latest Developments in Global BNPL Landscape

3.4 Disruptors of Credit card Globally

4. Market Overview of Buy Now Pay Later Industry in Malaysia

4.1 Ecosystem of Major Entities in Buy Now Pay Later Industry in Malaysia

4.2 Introduction to Buy Now Pay Later Industry in Malaysia

4.3 Key Features and Development in Malaysia Buy Now Pay Later Market

4.4 Value Chain Analysis of Buy Now Pay Later in Malaysia

4.5 Cross Comparison of Buy Now Pay Later Market in Malaysia with other South-East Asian Countries

5. Market Size of Buy Now Pay Later Industry in Malaysia

5.1 Market Size of Buy Now Pay Later in Malaysia on the basis of Revenue, 2019-2022P

5.2 Market Size of Buy Now Pay Later in Malaysia on the basis of Number of Transactions and Average Order Value, 2019-2022P

6. Market Segmentation of Buy Now Pay Later Industry in Malaysia

6.1 Market Segmentation by Type of End User, 2022P

6.2 Market Segmentation by Geography, 2022P

6.3 Market Segmentation by Mode of Payment and Age Group of Customers, 2022P

7. Industry Analysis

7.1 SWOT Analysis of Malaysia Buy Now Pay Later Market

7.2 Growth Drivers of Malaysia Buy Now Pay Later Market

7.3 Trends and Developments in Malaysia Buy Now Pay Later Market

7.4 Issues and Challenges in the Malaysia Buy Now Pay Later Market

7.5 Role of Government and Regulations in the Malaysia Buy Now Pay Later Industry

7.6 Impact of COVID-19

8. Demand Analysis

8.1 TAM, SAM and SOM of Malaysia BNPL Industry, 2022P

9. Supply-Side Analysis

9.1 Investment Analysis of Major Players in the BNPL Space from 2016 to 2022

9.2 Detailed Investment Analysis of Major Players in the BNPL Space from 2019 to 2022

10. Competition Framework

10.1 Competition Overview and Market Share on the basis of Revenue of Major Players in Malaysia Buy Now Pay Later Market, 2022P

10.2 Gartner’s Magic Quadrant of Malaysia Buy Now Pay Later Market

10.3 Marketing Positioning Analysis of Malaysia Buy Now Pay Later Market

10.4 Cross-Comparison of Major Players in Malaysia Buy Now Pay Later Market (on the basis of Number of Employees, Geographical Presence, Funding

Raised, Number of Users, Number of Merchants, Partnerships and Tie-ups, Margins, USP, Fees Charged, Strengths, Challenges etc.)

11. Future Outlook

11.1 Future Market Size of Buy Now Pay Later in Malaysia on the basis of Revenue, 2022P-2027F

11.2 Future Market Size of Buy Now Pay Later in Malaysia on the basis of Number of Transactions and Average Order Value, 2022P-2027F

11.3 Future Market Segmentation by Type of End User, 2027F

11.4 Future Market Segmentation by Geography, 2027F

11.5 Future Market Segmentation by Mode of Payment and Age Group of Customers, 2027F

12. Case Study

12.1 Case Study of Klarna

12.2 Case Study of Affirm

12.3 Case Study of After pay

13. Analyst Recommendations

13.1 Analyst Recommendations for Malaysia Buy Now Pay Later Market

14. Industry Speaks

14.1 Interview with Chayan Hazra, Head - APAC of Pine labs

15. Research Methodology

15.1 Market Definitions and Assumptions

15.2 Abbreviations Used

15.3 Sample Size Inclusion

15.4 Consolidated Research Approach

15.5 Primary Research Approach

15.6 Regression Analysis

15.7 Correlation Analysis

15.8 Limitations and Future Conclusion

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Research Methodology

Research Methodology

Step 1: Identifying Key Variables: Ecosystem creation for all the major entities and referring to multiple secondary and proprietary databases to perform desk research around market to collate industry level information.

Step 2: Market Building: Collating statistics on BNPL companies over the years, penetration number of transactions and average order value. We will also review segmentation based on primary inputs, industry reports and geographical demand of the BNPL market.

Step 3: Validating and Finalizing: Building market hypothesis and conducting CATIs with industry exerts belonging to different companies to validate statistics and seek information from company representatives.

Step 4: Research output: Our team will approach multiple BNPL service providing channels and understand nature of product segments and sales, consumer preference and other parameters, which will support us validate statistics derived through bottom to top approach from BNPL service providers.

Frequently Asked Questions

Frequently Asked Questions

What is the Study Period of this Market Report?

The Malaysia BNPL Market is covered from 2019–2027 in this report, including a forecast for 2022-2027.

What is the Future Growth Rate of the Malaysia BNPL Market?

The Malaysia BNPL Market is expected to witness a CAGR of ~37.4% over the next years.

What are the Key Factors Driving the Malaysia BNPL Market?

Adoption within Retail, Young Population and Strategic Partnerships is likely to fuel the growth in the Malaysia BNPL market.

Which is the Largest End-user Segment within the Malaysia BNPL Market?

The s E-Commerce Retail segment by end-users hold the largest share of the Malaysia BNPL Market in 2022.

Who are the Key Players in the Malaysia BNPL Market?

Atome, My IOU and Shop back.

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