The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020
August 2017
58
About the Report
About the Report
The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020
Summary
GlobalData's "The Cards and Payments Industry in Brazil: Emerging trends and opportunities to 2020", report provides detailed analysis of market trends in the Brazilian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including credit transfers, payment cards, cash, direct debits, and cheques during the review-period (2012-16e).
The report also analyzes various payment card markets operating in the industry, and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2016-20f). It also offers information on the country's competitive landscape, including the market shares of issuers and schemes.
The report brings together GlobalData's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers details of regulatory policy and recent changes in the regulatory structure.
This report provides top-level market analysis, information and insights into the Brazilian cards and payments industry, including-
Current and forecast values for each market in the Brazilian cards and payments industry, including debit, credit and charge cards.
Detailed insights into payment instruments including credit transfers, cash, cheques, direct debit, and payment cards. It also, includes an overview of the country's key alternative payment instruments.
E-commerce market analysis and payment methods.
Analysis of various market drivers and regulations governing the Brazilian cards and payments industry.
Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
Scope
To increase credit card use, the National Monetary Council has implemented a number of measures in the form of reducing fees and interest rates on credit card transactions. Most recently in January 2017, it introduced restrictions to revolving credit lines offered by credit card issuers. Under the new rule, whenever credit card holders enter a revolving credit pattern and are unable to pay off the debt within the first 30 days, the bank has to offer a credit instalment option to pay off the outstanding balance, with lower interest rates. Card issuers were given a deadline of April 3, 2017 to comply with the rule.
The uptake of alternative payments is gradually increasing in Brazil, with banks and payment solution providers launching products and services in the market. Samsung launched its mobile payment service Samsung Pay in Brazil in July 2016. The service is supported by major banks such as CEF, Banco do Brasil, Brasil Pre-Pagos, Porto Seguro, and Banco Santander Brasil. Visa launched the Visa Checkout service in Brazil in October 2015. Visa Checkout is a payment solution that stores users' payment and shipping details, providing faster checkout on partner merchants' websites or apps. Similarly, Mastercard launched its Masterpass payment solution in Brazil in July 2015.
The emergence of digital banks is likely to accelerate a shift towards electronic payments in Brazil. Brazil-based fintech company Contro.ly launched its mobile-only bank Neon in July 2016. Customers use facial recognition to access their account, as well as to perform additional transactions such as transfers and payments. When customers sign up, they have to enroll in biometric authentication with their mobile phone by taking a selfie, which will be used for future authentications. Previously Nubank, the country's first mobile-only bank, was launched in September 2014, which also enables consumers to conduct banking transactions through their mobile phones.
Reasons to buy
Make strategic business decisions, using top-level historic and forecast market data, related to the Brazilian cards and payments industry and each market within it.
Understand the key market trends and growth opportunities in the Brazilian cards and payments industry.
Assess the competitive dynamics in the Brazilian cards and payments industry.
Gain insights into marketing strategies used for various card types in Brazil.
Gain insights into key regulations governing the Brazilian cards and payments industry.
Products
Products
The cards and payments industry in Brazil, Financial cards, Debit cards, Credit cards, Charge cards, E-commerce, Alternative payments
Companies
Caixa Economica Federal
Banco Bradesco
Banco do Brasil
Banco Santander
Itau Unibanco
Visa
Mastercard
American Express
Diners Club
Hipercard
Elo
Cielo
Banrisul
Table of Contents
Table of Contents
Table of Contents
1. EXECUTIVE SUMMARY 2
1.1. Market overview 2
1.2. Key facts 3
1.3. Top five industry events 4
2. PAYMENT INSTRUMENTS 10
2.1. Current payment environment 10
3. E-COMMERCE AND ALTERNATIVE PAYMENTS 12
3.1. E-commerce market analysis 12
3.2. Alternative payment solutions 13
3.2.1. PayPal 13
3.2.2. Masterpass 13
3.2.3. Visa Checkout 13
3.2.4. Samsung Pay 14
3.2.5. Boleto Bancario 14
3.2.6. Oi Paggo 14
3.2.7. MercadoPago 14
3.2.8. Stelo 15
4. REGULATIONS IN THE CARDS AND PAYMENTS INDUSTRY 16
4.1. Regulatory framework 16
4.2. Anti-money laundering 17
4.3. Foreign direct investment regulations 17
5. ANALYSIS OF CARDS AND PAYMENTS INDUSTRY DRIVERS 18
6. PAYMENT CARDS 21
7. DEBIT CARDS 23
7.1. Debit card market analysis 23
7.2. Competition in the debit card market 25
7.3. Debit card comparison 27
8. PAY-LATER CARDS 28
8.1. Pay-later card market analysis 28
8.2. Competition in the pay-later card market 30
8.3. Pay-later card comparison 32
9. PREPAID CARDS 33
10. MERCHANT ACQUIRING 35
11. APPENDIX 37
11.1. Abbreviations and acronyms 37
11.2. Supplementary data 38
11.3. Definitions 52
11.4. Methodology 54
11.5. Bibliography 56
11.6. Further reading 56
List of Figure
List of Figures
Figure 1: Brazil: payment instrument shares by transaction value (%), 2012 vs 2016 10
Figure 2: Brazil: payment instrument shares by transaction volume (%), 2012 vs 2016 11
Figure 3: Brazil: e-commerce value, 2016 12
Figure 4: Brazil: population and economic indicators 18
Figure 5: Brazil: ATMs, POS terminals, and household consumption 19
Figure 6: Brazil: payment card transaction value and cards in circulation, 2012-20f 21
Figure 7: Brazil: debit card penetration and turnover per card 23
Figure 8: Brazil: debit card scheme and issuer transaction value shares, 2016 25
Figure 9: Brazil: pay-later card penetration and turnover per card 28
Figure 10: Brazil: pay-later card scheme and issuer transaction value shares, 2016 30
Figure 11: Brazil: prepaid cards in circulation and transaction value, 2012-20f 33
Figure 12: Brazil: merchant acquiring transaction volume and value, 2012-20f 35
Figure 13: Brazil: acquirers' market share in terms of transaction volume and value (%), 2015 36
Figure 14: Brazil: average merchant service charge and interchange fee (%), 2012-20f 36
List of Table
List of Tables
Table 1: Brazil: key facts, 2016 3
Table 2: Brazil: regional benchmarking of payment cards, 2016 3
Table 3: Brazil: mode of entry of foreign banks 17
Table 4: Brazil: debit card comparison and key features, 2017 27
Table 5: Brazil: gold credit cards comparison and key features, 2017 32
Table 6: Brazil: premium credit cards comparison and key features, 2017 32
Table 7: Brazil: charge cards comparison and key features, 2017 32
Table 8: Brazil: payment instrument transaction values (BRLbn), 2012-16e 38
Table 9: Brazil: payment instrument transaction values ($bn), 2012-16e 38
Table 10: Brazil: payment instrument transaction volumes (billions), 2012-16e 38
Table 11: Brazil: payment cards in circulation by type (millions), 2012-20f 38
Table 12: Brazil: volume of payment card transactions (millions), 2012-20f 39
Table 13: Brazil: value of payment card transactions (BRLbn), 2012-20f 39
Table 14: Brazil: value of payment card transactions ($bn), 2012-20f 39
Table 15: Brazil: debit cards in circulation (millions), 2012-20f 39
Table 16: Brazil: debit card transaction volumes, 2012-20f 40
Table 17: Brazil: debit card transaction values (BRL), 2012-20f 40
Table 18: Brazil: debit card transaction values ($), 2012-20f 40
Table 19: Brazil: debit cards in circulation by scheme (millions), 2012-16e 41
Table 20: Brazil: debit card transaction values by scheme (BRLbn), 2012-16e 41
Table 21: Brazil: debit card transaction values by scheme ($bn), 2012-16e 41
Table 22: Brazil: debit card transaction values by issuer (BRLbn), 2012-16e 41
Table 23: Brazil: debit card transaction values by issuer ($bn), 2012-16e 42
Table 24: Brazil: pay-later cards in circulation (millions), 2012-20f 42
Table 25: Brazil: pay-later card transaction volumes, 2012-20f 42
Table 26: Brazil: pay-later card transaction values (BRL), 2012-20f 42
Table 27: Brazil: pay-later card transaction values ($), 2012-20f 43
Table 28: Brazil: pay-later cards in circulation by scheme (millions), 2012-16e 43
Table 29: Brazil: pay-later card transaction values by scheme (BRLbn), 2012-16e 43
Table 30: Brazil: pay-later card transaction values by scheme ($bn), 2012-16e 44
Table 31: Brazil: pay-later card transaction values by issuer (BRLbn), 2012-16e 44
Table 32: Brazil: pay-later card transaction values by issuer ($bn), 2012-16e 44
Table 33: Brazil: credit cards in circulation (millions), 2012-20f 45
Table 34: Brazil: credit card transaction volumes, 2012-20f 45
Table 35: Brazil: credit card transaction values (BRL), 2012-20f 45
Table 36: Brazil: credit card transaction values ($), 2012-20f 45
Table 37: Brazil: credit cards in circulation by scheme (millions), 2012-16e 46
Table 38: Brazil: credit card transaction values by scheme (BRLbn), 2012-16e 46
Table 39: Brazil: credit card transaction values by scheme ($bn), 2012-16e 46
Table 40: Brazil: charge cards in circulation (000s), 2012-20f 46
Table 41: Brazil: charge card transaction volumes, 2012-20f 47
Table 42: Brazil: charge card transaction values (BRL), 2012-20f 47
Table 43: Brazil: charge card transaction values ($), 2012-20f 47
Table 44: Brazil: charge cards in circulation by scheme (000s), 2012-16e 48
Table 45: Brazil: charge card transaction values by scheme (BRLm), 2012-16e 48
Table 46: Brazil: charge card transaction values by scheme ($m), 2012-16e 48
Table 47: Brazil: prepaid cards in circulation (millions), 2012-20f 48
Table 48: Brazil: prepaid card transaction values (BRLbn), 2012-20f 48
Table 49: Brazil: prepaid card transaction values ($m), 2012-20f 48
Table 50: Brazil: merchant acquiring transaction volumes (billions), 2012-20f 49
Table 51: Brazil: merchant acquiring transaction values (BRLbn), 2012-20f 49
Table 52: Brazil: merchant acquiring transaction values ($bn), 2012-20f 49
Table 53: Brazil: acquirers' transaction volumes (millions), 2011-15 49
Table 54: Brazil: acquirers' transaction values (BRLm), 2011-15 50
Table 55: Brazil: acquirers' transaction values ($m), 2011-15 50
Table 56: Brazil: retail outlets and card-accepting merchants (millions), 2012-20f 50
Table 57: Brazil: debit card average interchange fees (%), 2011-15 50
Table 58: Brazil: debit card merchant service charge and interchange fee (%), 2012-20f 50
Table 59: Brazil: pay-later card average interchange fees (%), 2011-15 51
Table 60: Brazil: pay-later card merchant service charge and interchange fee (%), 2012-20f 51
Table 61: Key definitions 52
Why Buy From US?
What makes us stand out is that our consultants follows Robust, Refine and Result (RRR) methodology. i.e. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents facts and opinions and Result for presenting data with story
We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.
While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.
With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.
Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.
If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.