

600+
65-70%
15-18%
CLIENT ENDORSEMENT
Expert perspectives and thought leadership on market intelligence, strategy consulting, and transformative business solutions
The engagement focused on evaluating brand perception across key business verticals, understanding customer engagement and experience gaps, and supporting 2025 strategic planning.
Evaluate brand perception across key business verticals, capturing awareness, consideration, and satisfaction levels across B2B and B2C audiences.
Understand customer engagement and experience gaps, identifying key drivers influencing brand preference and loyalty.
Support 2025 strategic planning, through actionable insights across brand positioning, communication, and service delivery.
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
We designed a multi-brand perception framework, covering SHIFT, Subscribe Me, Autotrust, and NXT across distinct customer cohorts.
Step 2
Captured insights across balanced B2B and B2C respondent groups, aligning survey design with brand-specific audience mix.
Step 3
Analyzed customer journey touchpoints, linking perception metrics with engagement drivers and service experience.
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
Respondents Surveyed Across UAE
600+ respondents surveyed across UAE, with 70% from Dubai, 20% Abu Dhabi, and 10% Sharjah, ensuring representative coverage.
Overall Brand Awareness Recorded
65-70% overall brand awareness recorded across key brands, with variation across B2B and B2C segments.
Awareness-to-Conversion Gap Observed
15-18% gap observed between awareness and conversion, highlighting opportunity to strengthen customer journey and retention.
Our research team can recommend the right approach for your specific business context.