

Liqvd Asia is a next-generation digital marketing and creative transformation agency offering integrated services across brand strategy, media planning, performance marketing, content production, and digital commerce.
The company works across diverse sectors, including consumer brands, BFSI, retail, electronics, lifestyle, and technology, delivering data-driven digital experiences and measurable outcomes for clients. As part of its SME IPO journey, Liqvd Asia sought to validate market scale, competitive positioning, and revenue scalability across India’s fast-evolving creative media and digital marketing ecosystem.
CLIENT ENDORSEMENT
Expert perspectives and thought leadership on market intelligence, strategy consulting, and transformative business solutions
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Conduct a market assessment of India’s creative media and digital marketing industry, including TAM, SAM, and SOM, to evaluate growth potential and digital adoption across enterprise segments.
Analyze the competitive landscape to position Liqvd Asia against leading performance marketing, digital media, and creative agencies operating in the market.
Assess service capabilities and scalability to identify high-growth service lines, including performance marketing, content solutions, programmatic media, and digital commerce.
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
Defined the market scope, estimated SAM and SOM, assessed digital spend across industries, and identified high-value service segments for targeted market penetration.
Step 2
Benchmarked leading competitors across scale, service offerings, pricing models, and performance depth to assess Liqvd Asia’s relative positioning and sources of differentiation.
Step 3
Analyzed evolving demand trends—including performance marketing growth, content personalization, AI-enabled campaigns, and digital-first brand strategies—to inform capability prioritization and scalable growth pathways.
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
Estimated a ₹3,646,000 Cr Serviceable Available Market (SAM) for India’s Creative Media and Digital Marketing space, driven by rapid digitalization and enterprise adoption of performance marketing.
Identified a ₹680 Cr achievable revenue opportunity for Liqvd Asia across performance media, creative solutions, and digital strategy services.
Sized the performance marketing market at ₹41,000 Cr, positioning it as one of the fastest-growing digital segments, supported by e-commerce acceleration and advanced ad optimization frameworks.
Our research team can recommend the right approach for your specific business context.