CASE STUDY
Engagement Owner
VP Strategy
Geography
India
Client Context
Colliers is a leading global real estate services and investment management firm operating across 60+ countries. The firm offers integrated services including brokerage, valuation, property management, and project advisory. Known for its client-centric approach and technology-led insights, Colliers combines global expertise with strong local market intelligence to deliver strategic real estate solutions.
In India’s rapidly evolving residential real estate landscape, Colliers aimed to deepen its understanding of consumer demand dynamics, identify high-net-worth and premium buyer segments, and strengthen its competitive positioning in key urban markets. Ken Research was engaged to conduct a structured residential market assessment covering demand trends, customer preferences, and competitor benchmarking.
Engagement Value Pillars
Strategic consulting objectives designed to provide actionable insights and sustainable competitive advantages
Gain actionable insights into homebuyer preferences across key Indian cities, focusing on location priorities, housing configurations, amenities, lifestyle aspirations, and budget segmentation.
Capture high-net-worth and premium residential (HNI/luxury) customer segments by evaluating purchasing motivations, investment behavior, and product differentiation opportunities.
Assess key residential developers’ offerings, pricing strategies, project positioning, and value propositions to identify strengths, weaknesses, and whitespace opportunities.
Our Methodology
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes
Step 1
Conducted structured consumer surveys in major metropolitan and emerging residential hubs to understand preferred micro-markets, housing types (apartments, villas, gated communities), and amenity expectations.
Step 2
Analyzed real estate transaction data, absorption rates, and price trends to identify high-growth residential corridors and premium micro-markets with strong booking potential.
Step 3
Performed a detailed competitive assessment of 8 leading residential developers, evaluating product mix, pricing models, amenities, branding strategy, and differentiation across 10+ critical attributes such as location advantage, design innovation, and lifestyle features.
Measurable Business Outcomes
Enabled a 10% increase in pre-bookings within targeted high-demand regions by aligning product positioning with identified consumer preferences.
Achieved a 2% rise in conversion rates through tailored property showcases and marketing strategies designed around buyer behavior insights.
Identified and profiled 8 key competitors, highlighting strengths and weaknesses across 10+ differentiating parameters, supporting sharper strategic positioning and product refinement.
Client Endorsement
VP Strategy, Colliers
— Director, Yash Highvoltage Insulators
Engage with Ken Research to explore data-backed perspectives and clarify your next strategic decision.
Expert perspectives and thought leadership on market intelligence, strategic consulting, and transformative business solutions