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Education and RecruitmentMar 26, 2026
Automotive, Transportation and Warehousing
Assessing Zero Emission Vehicle Adoption Readiness Across India’s 2W and 4W Segments for IRADe
A behavioral assessment of EV adoption across 2W and 4W segments, covering consumer attitudes, affordability thresholds, mobility usage patterns, adoption barriers, and key decision drivers.
400+
35–40%
20–25%
ABOUT THE CLIENT
irade
IRADe (Integrated Research and Action for Development) is a leading policy research and think tank in India, focusing on energy, environment, and sustainable development. The organization works closely with government bodies, multilateral agencies, and industry stakeholders to drive data-backed policy and adoption frameworks.
CLIENT ENDORSEMENT
“The study brought forward critical behavioural insights and highlighted key barriers impacting EV adoption across segments. These findings have been highly valuable in shaping our perspective on policy interventions and identifying actionable pathways to accelerate zero-emission mobility.” - Senior Advisor, Sustainable Mobility, IRADe
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