Assessing Indonesia’s Car Rental and Leasing Growth Opportunities for Sera Astra

Serasi Autoraya (Sera Astra), a subsidiary of Astra Group, is a leading mobility solutions provider in Indonesia with a strong presence across vehicle rental, leasing, and fleet management services. The company caters to both corporate and retail clients, leveraging a diversified fleet and nationwide operational network. With increasing shifts toward flexible mobility models and evolving customer expectations, Sera Astra aimed to strengthen its leadership by unlocking new growth levers within the rental and leasing ecosystem.