

The client is a premium automotive brand renowned for its luxury vehicles, cutting-edge technology, and customer-centric approach.
With a strong presence across UAE, Kuwait, and Bahrain, Genesis aims to maintain exceptional service standards at its dealerships while ensuring a seamless customer journey.
CLIENT ENDORSEMENT
Expert perspectives and thought leadership on market intelligence, strategy consulting, and transformative business solutions
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Conduct a mystery shopping audit to evaluateservice quality, sales engagement, and brand complianceacross the dealership experience.
Identify operational gaps across key customer touchpoints, frominitial entry to test drives and consultations.
Benchmark customer experience metrics to developdata-backed strategies for higher conversions and customer retention.
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
Trained shoppers evaluated sales interactions, brand positioning, and customer handling at showrooms across UAE, Kuwait, and Bahrain .
Step 2
Assessed representatives across product knowledge, consultative selling, and SOP adherence to identify gaps in customer-facing processes.
Step 3
Measured staff responsiveness, personalization, and objection handling against global standards.
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
Analyzed 12+ showrooms across Genesis dealerships , creating a structured view of customer experience and sales processes.
Recommended 5+ key sales process enhancements based on findings from the mystery shopping assessment.
The assessment predicted a 7% boost in customer satisfaction scores based on the identified improvement opportunities.
Our research team can recommend the right approach for your specific business context.