

The client is a leading education strategy and research consultancy supporting global publishers, exam boards, and education providers.
The client commissioned a structured study to understand curriculum adoption patterns, perceptions, and future readiness among international schools offering IGCSE, IAL, or equivalent UK-based curricula.
CLIENT ENDORSEMENT
Expert perspectives and thought leadership on market intelligence, strategy consulting, and transformative business solutions
Strategy consulting objectives designed to provide actionable insights and sustainable competitive advantages
Assess teacher preferences and inclination towardpersonal development courses available in the market.
Evaluate educators’ perceptions offree versus paid courses, including willingness to pay and pricing expectations.
Develop persona-based insights across different educator seniority levels:
A systematic, research-driven approach designed to deliver actionable insights and sustainable outcomes.
Step 1
Conducted a structured survey with 5,000 respondents across England & Wales , covering educators across multiple seniority levels and school types.
Step 2
Segmented respondents into teacher personas to understand differences in motivation, budget, course expectations, and career-stage needs .
Step 3
Evaluated perceptions of free versus paid courses , acceptable pricing thresholds, and the value drivers influencing educators’ purchase decisions.
The synthesis workshop produced a single prioritised action agenda. All three workstream recommendations were adopted into the client’s FY25 commercial plan within two weeks of delivery.
Surveyed 5,000 educators across England & Wales , delivering robust national-level insights.
Enabled 6–7 evidence-based recommendations covering: The findings helped provide a clearer understanding of educators’ professional development preferences and supported the client’s advisory work with course providers and education stakeholders .
Our research team can recommend the right approach for your specific business context.